We're proud of this recognition amongst the many other many other great N/A wine brands out there! Cheers to changing the industry! 🍷
This is the best non-alc wine brand according to Dry Atlas newsletter readers: Surely. They topped the list with 18% of survey respondents saying so. Here's what they're doing well from my perspective: 1. Non-alc agnostic brand identity. Non-alc is simply an attribute listed on their labels—it's not central to their brand name or packaging. (When I recently interviewed Ben Branson, the visionary behind Seedlip Drinks, he emphasized that all non-alc brands should take this route.) 2. Packaging format optionality. Cans to encourage trial (like at Target!), plus familiar bottles for easy hosting and to support their slightly premium price point. 3. Taste and mouthfeel. Surely hits a drier profile, and its emphasis on sparkling varieties (even a "Bubbly Red", my personal favorite) helps to achieve the mouthfeel wine lovers are seeking. Congratulations to Ryan Hanson and the Surely team on all your momentum! Love to see you on Target's shelves. Here are some interesting (ex-US) write-ins that popped up on that survey: - Altina Drinks (Australia) - Nooh, from Château la Coste (France) - Wednesday's Domaine (UK) For more non-alc consumer survey results, subscribe to my weekly newsletter: https://lnkd.in/eBhaYhEH