StudioNorth

According to the Harvard Business Review, “Developing positive customer experiences is all about building relationships — and your reputation.” But how does this relate to #B2B companies like yours? And what role does your #B2BMarketing play in creating that positive #CX for every customer? Get started with the actionable tips in our new article. https://bit.ly/3W1z9FE

We’re ready to have a blast this #July4th #Weekend and celebrate everything our #Independence makes possible. 🎆 Leave a comment and tell us what you’ve got cooking!

The content you create is important. And the #ContentStrategy that drives it all is even more important. Discover why now’s the time to revamp your approach to everything from content creation to building #BuyerPersonas, how to maximize your #DataAnalytics and more. Getting a jump on your competition starts with our new article: https://bit.ly/3XFlCq0

We love celebrating moments of significance, and today is no exception. It's an honor to commemorate #Juneteenth and reflect on our country’s journey towards freedom and equality. Happy Juneteenth! #FreedomDay #EmancipationDay

Google AI Overviews introduce a new #OrganicSearch paradigm. Users will no longer need to click to your page to find the information they need—instead, an #AI summary will appear directly in their search window. If you think this isn’t your problem because you’re in B2B, think again. Our new article tells #B2BMarketers what they need to know about #ContentStrategy in this new era. Read it now: https://bit.ly/4c1RXvp

The 2024 Telly Awards have been announced, and … well, we’re making room for more trophies 🏆: - Gold in Non-Broadcast: General Direct Marketing for Labelmaster’s “Use DGIS Regularly” - Silver in Non-Broadcast: Craft: Motion Graphics & Design for CDW’s DCaaS video - Silver in Branded Content: General E-commerce and Retail for CDW’s Rubi video - Bronze in Non-Broadcast: General Direct Marketing for Carelon Health’s Patient Testimonial video - Bronze in Branded Content: 2D Animation for our own “Market Math” video We’re so grateful to collaborate with clients like Labelmaster, CDW and Carelon Health who believe in the power of knockout creative! #MarketingAwards #B2BMarketing #TellyAwards

The authentic patient voice is among the most powerful of influencers for strengthening your #Healthcare brand and attracting new patients. Read our new blog post to learn how you can turn your patients into promoters—and why it matters: https://bit.ly/3KnJuGE #PatientExperience #HealthcareMarketing #AttractNewPatients

It was a great day at Swaay.Health Live where we were recognized for some of our pretty cool client work!🏆 From articles to events to videos, we’re excited to have made an impact for our clients and on the healthcare community. - Case Study of the Year (Lenovo) - Healthcare Event of the Year (Society of Critical Care Medicine (SCCM) Congress 2024) - Video of the Year (GE HealthCare) Thanks, #Swaay community, for shining a light on exceptional healthcare marketing! #MarketingAwards #HealthcareMarketing #HealthITMarketing

You can’t write effectively for today’s #B2B audiences without an in-depth understanding of their business. This means that you need a subject matter expert to get into the weeds on the “why,” “what,” and “how” of what you’re offering. Learn more about the role of the content strategist in our latest blog post. https://bit.ly/4bImwWz #StrategyVersusContent #ContentStrategy #BrandStrategy #CampaignSuccess

How can #Storytelling through #BrandMarketing increase your bottom line? Check out this recent Fast Company Executive Board Panel round-up featuring a contribution from our Senior VP of Creative Shannon Lee! We love how storytelling helps make #B2BMarketing feel more #HumanToHuman. What's a memorable brand story that has deeply resonated with you? Please share your favorite in a comment!