Data is knowledge and knowledge is power 📈 💪 Our latest blog post outlines how leveraging data in your OOH advertising strategy is a powerful way to optimize and supercharge your OOH ad campaigns. As an advertiser, leveraging data can: ✨ Allow you to make real-time adjustments ✨ Enhance targeting efforts ✨ Improve conversion rates ✨ Boost your ROI Read more about how data drives success in OOH advertising, here: https://lnkd.in/eaCRmQZu #ooh #oohadvertising #datadriven #power #knowledge
StreetMetrics
Advertising Services
Birmingham, Alabama 1,225 followers
Empowering transit media operators with planning, measurement, & attribution solutions.
About us
StreetMetrics specializes in measuring moving out-of-home (MOOH) media. The company currently measures moving media in 30 of the top 35 DMAs across the US, and internationally across Canada, Europe, and Australia.
- Website
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http://streetmetrics.com
External link for StreetMetrics
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Birmingham, Alabama
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Planning, Measurement, Attribution, Out-of-Home (OOH) Advertising, Moving Out-of-Home (MOOH) Advertising, Transit Measurement, Media Analytics, and Media Insights
Locations
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Primary
105 Vulcan Rd
Birmingham, Alabama 35209, US
Employees at StreetMetrics
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Kaisin Li
UX Design
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Michael Steinberg
Sales Leadership | Team Builder | Business Development | Marketing | Attribution | Adtech | Advisor | Avid Guitar Player
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Marge Bicknell
Head of Client Experience at StreetMetrics
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Bethany Platt Hall
Head of Marketing | SaaS | B2B Tech | Communications Expert
Updates
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Some of the StreetMetrics team traveled to NYC last week to meet with a few of our current customers, prospects, and ad agencies! 🏙 Even though we are a *mostly* remote team, spread across the world, we understand that in-person collaboration is just as important as the weekly or bi-weekly Zoom syncs. And it's also nice to have a cocktail with your work friends every once in a while 😉 A huge thanks to Vector Media, Intersection Co., and OUTFRONT Media for making time to meet with us, collaborate, and set goals for the rest of 2024 and 2025! We're looking forward to propelling the OOH industry forward with you all ✨ Marge Bicknell, Breeze Dake, Kallee Taulbee, Michael Steinberg #ooh #oohadvertising #oohgoals #movingooh #stationaryooh
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Incredible results Intersection Co.!! We're proud to be your trusted #LinkNYC measurement partner 💪 #ooh #oohadvertising #stationaryOOH #NYC
Have you heard? #LinkNYC delivers more than just massive brand awareness. Take a look and see how some of our latest campaigns have delivered measurable results for clients across categories:
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☀ Last week marked the first official day of #summer, meaning extended daylight hours, more outdoor activities, and summer events like #Wimbledon and the #2024Olympics. For brands, this marks an exceptional time to reach and connect with your audiences through Out-of-Home #advertising around these events. Tap into the summer hype and score big results with your OOH ads. 🤩 Read more about the impact of summer on your OOH ad strategy, from The Drum: https://lnkd.in/dAjjwDfW #ooh #oohadvertising #summer #advertising #marketing #movingOOH #stationaryOOH #digitalOOH
Suns out, ads out - why OOH is blazing a trail this summer
thedrum.com
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We're on a mission to prove that bus advertising can drive real results! And we're doing just that through our partnership with OUTFRONT Media. "With StreetMetrics' trusted measurement and attribution solutions, OUTFRONT Media has been able to move the needle with its customers. We're offering a never-before-seen look into how bus ads are really performing." - Drew Jackson, CEO, StreetMetrics. Read more about the impact of bus advertising on Advertising Week: https://lnkd.in/e8ZQA-p2 #ooh #oohadvertising #busadvertising #advertising #marketing
OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement
https://advertisingweek.com
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We're excited to share that StreetMetrics and Adkom are officially partners! Through this collaboration, Adkom advertisers and agencies will have access to live reporting, real-time campaign performance data and outcome measurements, and RFI data for all campaigns across more than 70,000 units nationwide. Together, we're on a mission to redefine how #advertisers and #agencies approach #OOHadvertising by providing unprecedented #insights and #transparency. Read all about our latest partnership, here: https://lnkd.in/eNZvbD3K
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Check out this article from OUTFRONT Media with FAQs about transit and billboard media measurement and attribution! It's packed with valuable information about data privacy, types of studies that are available for OOH measurement, and so much more to help advertisers understand the possibilities of OOH measurement ✨ Maximize your OOH campaign's effectiveness with advanced measurement and attribution insights from StreetMetrics 💪 #oohadvertising #oohmedia #movingOOH #stationaryOOH #advertising https://lnkd.in/eSTnVCkz
OOH FAQ: Billboard and Transit Media Measurement & Attribution
outfront.com
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StreetMetrics reposted this
We're thrilled to announce that StreetMetrics has been named one of Marketing Tech Outlook's top 10 startups! 🏆 ✨ This recognition is a testament to our #innovative OOH media measurement solution and the hard work of our dedicated team. We're excited to continue driving the #future of the OOH industry and delivering data-driven #results to our clients. Thank you to everyone who has supported us on this journey! 🤝 #ooh #oohmedia #movingOOH #stationaryOOH
martechoutlook.com
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We've said it once, we'll say it again... 📣 Out-of-Home advertising should be part of your omnichannel marketing strategy 📣 While OOH ads are great for hyperlocal targeting, they also offer an opportunity to push the envelope and get your broader audience talking on social media. This extends the reach of your OOH ad campaign, and might even make it go viral 📈 With OOH forecasted to grow by 6.5% this year, it's time to utilize OOH ads to achieve real results across your entire marketing strategy... ... and let StreetMetrics prove the effectiveness of your OOH ads 😎 https://lnkd.in/d3eZ-vKv #ooh #oohadvertising #marketing #results
Extending OOH campaign reach through social media traffic
emarketer.com
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We're thrilled to announce that StreetMetrics has been named one of Marketing Tech Outlook's top 10 startups! 🏆 ✨ This recognition is a testament to our #innovative OOH media measurement solution and the hard work of our dedicated team. We're excited to continue driving the #future of the OOH industry and delivering data-driven #results to our clients. Thank you to everyone who has supported us on this journey! 🤝 #ooh #oohmedia #movingOOH #stationaryOOH
martechoutlook.com