SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience. Learn how your competitors’ trail of actions paid off for them, their exact ad copy that drives leads, and gives an unrelenting, over-their-shoulder peek at blueprints of their most-guarded online advertising plans. www.twitter.com/spyfu www.facebook.com/spyfu resources.spyfu.com
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SpyFu exposes the search marketing secret formula of your most successful competitors.
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B2B marketer with a content DNA | Head of Marketing @Stryber | Die-hard content creator
🥀 That lovely blog post, once a banger, is now a loser... 🥀 On-page optimization makes it engaging; don’t be a snoozer. Update with expert insights, and keep it bright, marketers know content freshness is the fight! *** ✨ Want to test RivalFlow AI for free to implement method 1? Try it here: https://bit.ly/3x9IVNW #contentmarketing #contentstrategy #ai #seo #RivalflowAI
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B2B marketer with a content DNA | Head of Marketing @Stryber | Die-hard content creator
Content decay is a content marketer's worst nightmare. Sounds familiar? Traffic is surging, conversions are happening, and you feel like you've won? And then, suddenly... 😢 The traffic begins to dwindle. 😢 The conversions dry up. Here's what you need to know about content decay and three ways to combat it, now and forever. *** ✨ Want to test RivalFlow AI for free to keep your articles on top of the SERPs? Try it here: https://rb.gy/16fecs #b2bmarketing #seo #contentmarketing #RivalFlowAI #RivalFlow
SpyFu reposted this
It turns out RivalFlow AI had it right all along. 🌟 In case you haven’t heard, internal documents about Google’s search ranking algorithms were accidentally published. 🤦♀️ While we still don’t know exactly how Google’s ranking features are weighted or the details of how they are used (it’s even more intricate than we knew), this leak gives us a much clearer picture of what Google considers when ranking web pages. Sure, it’s easy to focus on the transparency issues (and yes, there are quite a few), but instead, let’s focus on how to use the leaked info to our advantage. Here’s a little breakdown of what we learned: -Lots of information about how Google’s search engine works and various features (14k of them) used in ranking. This includes things like content quality, user engagement, and as we now know, click data. -Google has publicly denied using certain ranking methods, but now we have proof that’s just not quite right. This is the part people are frustrated about. -The algorithm is more complex than we thought—ya ya ya… we’re used to that by now. -Twiddlers: Besides being kinda fun to say, these are adjustments that Google makes to search results before showing them to users. They tweak and twiddle them up or down based on different factors. Google claimed they don’t look at user click data to rank pages. However, the leak shows that they do. How long people stay on your page and whether or not they get what they came for matters… big time. Making our content engaging enough to keep people on the page isn’t just good for users—it’s crucial for our search rankings too. 🔎 Our approach with RivalFlow AI is spot on. By helping you keep your content updated, engaging, and thorough, we’re lining up just right with what Google values.
Spending more on branded terms lately?
Noticing a steep rise in the cost to defend your brand name on Google Ads? You're not alone. About 20% of Google's revenue comes from companies just trying to make sure that their brand (which they rank #1 for organically) doesn't get buried under a bunch of competitors' ads. The idea that Google has knobs and levers to "keep ad revenue up and to the right" shouldn't be a surprise. But, if you read this article and think about who the "winning advertiser" winds up being, you realize that their "knobs and levers" disproportionately inflate the amount you pay just to show up on your own brand. Google uses "predicted click-through rate" (pCTR) to determine who has the highest quality ad for the search. If the search query is "YOUR BRAND" - then the advertiser with highest pCTR is almost certainly YOU. In real terms, you might have a pCTR of like 11% and the next highest bid might have a pCTR of 4%. Google then uses a variety of algorithmic "knobs" to increase the price for the expected "winning advertiser" (YOU). Now imagine that the search query is "SOME GENERIC KEYWORD". Even if you have do have the highest pCTR, there's probably a competitor that is close. To be concrete - let's say your pCTR is 5%; on a generic keyword the next competitor is likely to be at 4.5%. Here's the thing: Google's knob uses the distance between the winner and the runner up (11% - 4% = 7%) vs (5% - 4.5% = 0.5%) to determine their "price adjustment". So, what can you do? First of all, for a pretty long time, one of Google's "knobs" has been adding trojan horses to the "default" settings in ad campaigns. For example, a recent new "default" when targeting a country is not just to include people *in* the country, but also people that are *interested* in that country. It is impossible to know what "interested" means, but when we inadvertently left it on, we got a lot of clicks from Nigeria when targeting the US -- and I just picture Nigerians streaming re-runs of Friends from YouTube, and Google is like "Interested in United States" So, DO NOT set up any ad campaign or group until you have gone through a checklist of default settings to turn off. I'll link to one of ours in the comments. More directly, Google's "knobs" aim to increase the price for the "highest bidder" and "increase the steepness (of the pricing curve)". So, a strategy we've written about is to aim for the #2 spot rather than number one. Because Google will keep charging you as much as you're willing to pay, and is *actually* only going to inflate the predicted price of the "runner up" -- by adjusting your bid to the #2 position, you're likely to keep your #1 spot most of the time, but limiting the amount that Google's algorithm will gouge you. I'll post a link with more details about the #2 position strategy in the comments. https://lnkd.in/gmpV3dft