Sputnik ATX VC reposted this
This week, a masterclass in understanding your customers. 🥥 🏝️ -quick takeaways Politician, prosecutor, aunt, wife, "Momala" -- The "professional" image that Kamala Harris' team crafted before never resonated on the internet quite like "Brat." The memefied Kamala is gaining momentum, changing her image from cringe >> cool. In just a few days: - Her campaign donations have topped $100mm - 1.1mm unique donors -62% first-time donors Part of what we teach founders at Sputnik ATX VC is how to let go of "Dilbert-speak" and talk to customers authentically in everything from marketing materials to sales to job postings. #BratSummer is a great example of a team that is leaning into that. If you're wondering what brat even means or want to understand a little more about internet culture for your brand, this is a great analysis: