In "The Red Pill for Hotel Managerial Accounting: Embracing a New Financial Paradigm," Will Perry of Spark Hudson calls for a fundamental rethinking of hotel financial analytics and managerial accounting practices. Perry critiques the industry's reliance on the Uniform System of Accounts for the Lodging Industry (USALI), highlighting its limitations in addressing the complexities of modern hotel management. He argues that while USALI has historically served as the gold standard, it fails to provide the nuanced financial insights needed in today's rapidly changing environment. Through detailed examples, Perry illustrates discrepancies in current financial reporting, particularly in recognizing the true costs of customer acquisition and other critical metrics. He emphasizes the need for more strategic, data-driven decision-making processes that can better support the industry's evolving needs and enhance profitability.
About us
Spark Hudson is a hotel real estate advisor, investment firm, and operations company. The Firm is focused on delivering above-market results of hotel real estate investments by leveraging global operational experience, industry best practices and intellectual knowledge to clients who own and operate branded and non-branded assets in domestic and international environments. With over 40 years of industry experience, we are experts in hotel strategy, business intelligence, feasibility and financial analysis, operations, revenue management, distribution and marketing. Why Partner With Us? Hotels are the most complicated form of real estate. They are operationally intensive and require continued reinvestment of time, capital and resources. In today’s environment, owners need to continuously evolve and adapt their hotel strategy to meet the fluctuating demands of the labor market, consumer preferences, and capital markets. Having a focused strategy is critical to mitigate ongoing market and operational risks. At Spark Hudson, we take an ownership-first approach and develop tailored solutions to meet the needs of each project stakeholder including ownership, management, brand, and lender. Our level of engagement can be as wide or as narrow in scope as needed. For example, we have helped our clients with revenue management, franchise negotiations, feasibility studies, participating as an expert witness, asset management, technology and system implementations, capex projects, and hotel development. Partnering with Spark Hudson means gaining access to a dedicated team and valuable resources. We have deep technical expertise in the technology and systems used by every major hotel brand as well as solutions for independents. Visit our website at www.sparkhudson.com or email hello@sparkhudson.com to learn more about our qualified experts and extensive experience in maximizing value for hotels.
- Website
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www.sparkhudson.com
External link for Spark Hudson®
- Industry
- Hospitality
- Company size
- 51-200 employees
- Headquarters
- Washington, DC
- Type
- Partnership
- Founded
- 2022
Locations
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Primary
Get directions
Washington, DC 20001, US
Employees at Spark Hudson®
Updates
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Happy to be representing Spark Hudson at the Oracle Hospitality Summit! #orlando #oracle #sparkhudson
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Earlier this week we were excited to announce the promotion of Brenda Coleman to Operations Manager at the Holiday Inn Express & Suites Plant City. Brenda will celebrate her 10 anniversary at the hotel this year. Congratulations and we are looking forward to your continued growth! #igniteyourspark #sparkhudson
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At Spark Hudson, continuous training is our cornerstone, enhancing our skill set and ensuring we remain best in class. Spark Hudson was proud to represent our IHG property at the Loyalty Summit in Manasses, Virginia. Beyond skill-building, we focus on being responsible “brand citizens.” #sparkhudson #ihg #ihgrewards
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Transitioning from temporary staffing solutions to investing in permanent, skilled employees is a cornerstone of our strategy. This approach not only enhances service quality but gives our team a place to call home. Over the past six weeks our team has recruited and onboarded 10 dedicated staff members in the housekeeping and engineering departments at one of our managed properties. The capstone of this project concluded with an intensive 3-day training program, superbly led by Amy Laub from IHG, ensuring our entire housekeeping team is now proficient and certified in IHG standards. Moreover, our collaboration with Ecolab has proficiently equipped our team with the essential knowledge for the correct application of their chemicals and equipment, promoting superior standards of cleanliness and safety. This strategic shift is projected to save the hotel nearly 41% in labor costs over the next year, without compromising, but rather enhancing, the quality of service. We are proud to onboard these talented individuals to our team, and we are enthusiastic about the elevated level of service and quality we will provide to our guests. A heartfelt thanks to all contributors for making this significant transformation possible. #TeamDevelopment #StrategicPlanning #CostEfficiency #HospitalityExcellence #sparkhudson
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Morning meeting with the Vancouver Hotwire and Expedia marketing team. William met up with Kevin Pals and Nick Warriner for a productive morning breakfast!
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Spark Hudson is proud to serve the amazing Opus Vancouver’s sales and revenue team. We are proud of playing our part in helping the team grow year over year top line results by +18.4% in revenue and exceeding the hotel’s rooms’ revenue budget by +3.3%. Spark Hudson’s revenue strategy practice has helped the calibrate and optimize the IDeaS G3 platform, while the Hotel’s Sales team has created new opportunities based on market data. During the first quarter of 2024, Spark Hudson is working with Lighthouse to implement a new rate shopping tool and Business Intelligence platform. Will Perry kickstarts the new year with a visit to Vancouver and spending time with the team working on new challenges. #sparkhudson #opusvancouver #itslovebaby #jointhesparkrevolution #igniteyourspark
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Preparing to kick off this week in Vancouver with a Spark Hudson mug in hand. Every day with the Opus Vancouver team brings more opportunity and better collaboration. Let's blend the buzz of coffee with the buzz of productivity and have an amazing week! #Teamwork #Collaboration #OpusVancouver #SparkHudson
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Let us show you how we can up your game! #sparkhudson #levelup #igniteyourspark
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