Social Deviants

Thanks for sharing, Dave!

The half-life of a social media post is the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Scott Graffius, who uses copious amounts of data, releases an updated report every year on this, and for 2024, here are the results (I have rounded the numbers). Noticeably absent is TikTok. In 2021, Graffius included TikTok. At that time it was 0 minutes...except in the case of viral videos, which tend to have much longer life spans, obviously. I imagine with the increase in the length/time of videos this number has likely changed to a bit longer half-life, but without the data, it doesn't serve anyone to guess. Marketers love knowing these numbers because it helps them know how often to post. I use them to point out a few things: --> Regardless of these numbers, what you say and how you say it matters. A post from 10 years ago can still sink you. Be the version of yourself online that your grandma would be proud of. P.S. You should also be this version in real life. No one likes a meany. --> Posts are gone quickly, so consistency of message is important. Know who you are, who your audience is, how you can help them, and clearly share content that helps them...repeatedly.

✨ Wishing you safe and happy holidays. I'll see you on the flip side. Here's to thinking Deviant in 2024! ✨

8x10 full-wrap book cover and a companion guidebook for new client, Kelly McClintock of McClintock Wellness. She worked with incarcerated individuals as a licensed counselor, but when her son was diagnosed with cancer, her own journey to help herself and her family find happiness through unthinkable obstacles led to "Find Your Happy," a book that has 30 strategies to help you through your darkest hours. . #clientshoutout #bookpromo #nonfictionbook #bookmarketing #bookcoverdesign

If you write a manifesto—a list of things you believe about your (work, relationships, education, religion, etc)— it is the first step to knowing how to stand out and attract the exact customers you want who will evangelize your mission. I wrote this one in 2011 for SD, and not one of these statements has changed. Your brand will evolve, but your principles will likely stand the test of time.

#TBT I sent out about 40 book boxes this spring/summer to my largest list suspense and thriller collab partners — TikTok, IG, bloggers, online mags. That number also includes the giveaways we secured so that fans could get their hands on one of these custom-designed boxes. #bookboxes #socialmediainfluencers #bookmarketing #bookpromo

In today's #PinkVinyl corner: THE RUNAWAYS "Hello world I'm your wild girl I'm your ch-ch-ch-cherry bomb" The Runaways self-titled debut album released in June 1976. And though they didn't last long (barely 4 years), the first all-female rock group and their single, "Cherry Bomb," a socially deviant anthem like the band itself, about breaking free of societal expectations and living life on your own terms, left an iconic mark on rock history. Joan Jett and Lita Ford have gone on to have awesome careers beyond the band, and their influence, along with Cherie Currie, on generations of women musicians can't be understated. I personally LOVE the cover art for the Japan single release of "Cherry Bomb" in second pic. . . About #PinkVinyl: I post about music and bands that influenced me and my SD ethos, as well as what you'll still find me listening to while I'm pumping out content for clients. . . #rockandrollhistory #womeninmusic #socialdeviants #womeninrock #marketing

#TBT This book collab that was sent at the end of summer to select members of my action-adventure and sci-fi partners list. The book, SUPERSIZE ISLAND by J.J. Walsh, has been dubbed a "bizarro Jurassic Park," which is pretty accurate. It's a hilarious, absurd first-person romp. The results were INCREDIBLE: • a minimum of 2 posts from each partner • up to 3 and 4 posts from a few • good reviews from all • biggest influencer: 408,000 followers on TikTok, 20.7k on Instagram • coverage: U.S., UK, Hungary It looks even better in color 😉

I love making unique #bookboxes. I designed this one tip to tail, and sourced all items, assembled, mailed, you name it, so that the author doesn't have to. #bookpromo #bookmarketing #socialinfluencer #booktok

#DEVIANTSOFTHEDAY: THE SEX PISTOLS They only lasted 2 1/2 years. They didn't invent punk rock, but no band did more to turn punk into a global phenomenon than the Sex Pistols. Their culturally subversive lyrics, anti-authority antics, troubled band members, and shock marketing tactics, which include rushing the release of "God Save the Queen" in time for the Queen's Jubilee in 1977 (with help from Richard Branson's new indie label...Virgin Records), made them simultaneously the most hated and the most revered symbols of punk worldwide. Group co-founder, Steve Jones, was quoted as saying, "Actually we're not into music, we're into chaos." *** DEVIANT TRIVIA: the yellow+pink cover was NOT the North American version of the cover — it was the original UK cover that released in October 1977. The U.S. and Canada version was salmon pink+lime green, which was released in November 1977. [Fun fact: I met and hung out with Steve Jones in Atlanta in 1989 when, at the time, he was playing with The Cult, and they opened for Metallica. I wish the story were incredibly scandalous, but it's not. In fact, he rescued a fiend and I from unwanted advances from some drunk a**hats, and we ended up just talking and listening to music for an hour.] #amlistening #socialdeviants #socialmedia #pinkvinyl