Simpli.fi

Who We Are: We’re the Advertising Success Platform–helping marketers and advertisers achieve maximum relevance via best-in-class adtech, programmatic, and workflow software solutions. What We Value: 1. We are collaborative. 2. We are inventive. 3. We are inclusive. 4. We are honest. 5. We are fun. What Makes Us Different: We’re more than a programmatic advertising platform. We offer best-in-class advertising technology solutions from programmatic to omnichannel to workflow software. We also differentiate ourselves as a unique demand-side platform (DSP) by operating on our own data management platform (DMP), distinct from others that rely on third-party data integrations for audience targeting. This empowers us to deliver data-driven advertising solutions at a granular level, enabling precise campaign optimization. We allow advertisers to leverage a comprehensive array of programmatic advertising options to effectively target audiences with tailored ads, supported by various data types, and offer flexible service models for transparent cost management. About Simpli.fi: Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

Website

http://www.simpli.fi/

External link for Simpli.fi

Industry

Technology, Information and Internet

Company size

501-1,000 employees

Headquarters

Fort Worth, Texas

Type

Privately Held

Founded

2010

Specialties

Programmatic Advertising, Connected TV (CTV), Display Ads, Video Ads, Native Ads, Audio Ads, Demand-Side Platform, Data Management Platform, Political Advertising, DTC/E-Commerce Advertising, Retargeting, Online Attribution, Offline Attribution, Addressable Targeting, Contextual Targeting, Custom Audiences, Digital Advertising, and Advertising Platform