Siege Media

We're hiring a Social Media Director, SEO Team Leads and Senior Content Marketing Specialists! The SEO consulting department is on the growth path + we're looking for a senior leader to grow our social practice. Learn more and apply here: https://lnkd.in/g6ithdv

We analyzed AI Overviews’ impact using a 130,000,000 impression sample covering 43 sites. Here’s what we found: - Average CTR is up 3% - Impressions are up almost 2% - Total traffic is up over 4% SEO might not be dead after all 📈 Dive into our report to discover the initial impact of AI Overviews on Fintech, SaaS, and B2C/e-commerce sites: https://lnkd.in/eP28NZgr

We're thrilled to welcome Jesse McDonald to the Siege family as our new Senior Director, SEO! 🚀 With a robust background in leading teams to SEO success, Jesse brings a wealth of experience and expertise to our team. He began his journey in SEO by mastering the intricacies of local SEO before transitioning into e-commerce and catering to the needs of large-scale enterprises. But Jesse's talents extend far beyond his professional achievements. You may recognize him as a conference speaker, gracing stages at events like Pubcon, State of Search, SearchHOU, and Rocks Digital – or as a contributor for Search Engine Journal. He was also recognized as one of Search Engine Journal’s top 140 SEOs to follow. Together, we're eager to achieve new heights in SEO innovation and optimization. 

We're hiring for two SEO leadership roles! Learn more on our careers page:

We're hiring for two SEO leadership roles! Learn more on our careers page:

Do you spend too much on content? Are you the only company not using AI? Contribute to our year-end content marketing trends report to find out! The survey takes less than five minutes to complete, and we're also offering a $500 Amazon gift card to a random respondent. We're excited to be partnering with B2B audience research company Wynter to bring you the findings this year as well. Engagement on this post helps visibility and the quality of the final survey data, too. Thanks for your help providing valuable insights for our industry! Fill out the survey here: https://lnkd.in/gjymUQzm

Want to rank well? You should update your content at least every 1.31 years. We analyzed thousands of popular keywords and found content ranking page one had the following average update frequency. In addition to keywords like "best X software" clearly showing a need for more updates, there was also a clear correlation of update frequency needed against the difficulty of that keyword. If you want to perform for a difficult term under the "best X software" umbrella, the data says you better update at least twice a year. That said, if you had to doing content marketing blindfolded, you wouldn't do terribly if you updated everything every twelve months. That's still "up to date" in most industries, and your users will acknowledge that as such. See our full data study and analysis breakdown in the comments ― we hope to update it once per year!