Seventh Scout

Recently, our team reviewed LinkedIn’s 2024 B2B Benchmark Report and found the insights to be empowering as we matched the future B2B marketing leader personas to our Scouts! See which future marketing leader each Scout embodies below: Jennifer Forsmann - Technology Trailblazer: Why not innovate? Our tech-driven world demands continuous learning. Be digital-first and user-centric! Let’s build experiences that resonate and captivate! Amidst all the tech, remember the human touch. Let’s push boundaries while staying true to our humanity. Emily Dennis, MBA - Innovative Content Strategist: Humans have always craved connection, and digital marketing is the perfect tool for building that human-like connection between brands and individuals. Through storytelling with social media posts, video content, infographics, and blogs, we can connect individuals to the true core and purpose of our brands, leading to a more authentic connection that drives engagement and business growth. Keller Maharrey - Continual Learner: My curiosity drives me to explore new ideas and technologies, staying on top of current trends. I love to think critically about my work, test new ideas, and see how I can improve my work. I know interdisciplinary learning enhances my marketing strategies, giving me a broader understanding of consumers and clients. Eve Molnar—Creative Vanguard: Boundaries should be explored and pushed, so why not challenge expectations by thinking outside the box? Understanding current trends is vital in getting deeper insight into what our target audiences see, hear, and experience, so look for opportunities to leverage these trends. However, remember to respect the brand identity guidelines! Being a vanguard entails a willingness to experiment and explore emerging technologies. Lynn Yeldell - Strategic Thinker: I get a lot of satisfaction from helping our clients navigate the ins and outs of their industry landscapes. When it comes to our B2B clients, our focus on strategic thinking means we’re always aligning our marketing efforts with their broader business goals and objectives. This involves understanding market dynamics, keeping an eye on competitive landscapes, and ultimately driving impactful outcomes. Christine Bartkowski - Continual Learner: We live in an age of constant change, making it more challenging to stay up-to-date with the latest tools, know the newest methodologies, and stay relevant in this rapidly evolving landscape. Asking questions and having an innate curiosity is not a weakness but a strength that can drive you to explore uncharted ideas that just might be the latest trend. Needing a Technology Trailblazer, Innovative Content Strategist, Creative Vanguard, Strategic Thinker, or Continual Learner on your team? You know where to find us! https://lnkd.in/gsvmAxii

While he isn’t exactly “new” to our team (with a throwback headshot photo to prove it!), we couldn’t be more thrilled to welcome back our Scout, Keller Maharrey! 🎉 Since his time interning with Seventh Scout, Keller has been gaining experience in various sales and business development roles. In his new Business Development role with Seventh Scout, Keller will be aiding the scouts and our clients in prospecting new business and finding new opportunities for business growth. His outgoing personality, curiosity, and motivation make him a great fit for this role and our team! Join us in welcoming Keller back to the Seventh Scout team! 👏🏼 Is your business struggling to reach its marketing strategy potential? Reach out to Keller directly; he’ll let you know how and where the Scouts can jump in! His DMs are open! 💬 #SeventhScout #DigitalMarketing #BusinessDevelopment

Ever wondered which marketing tool matches your zodiac sign’s vibe? In honor of National Moon Day, here’s our Seventh Scout take on the perfect pairing! ✨ Which marketing tool do you think matches your zodiac sign? #NationalMoonDay #MarketingTools #ZodiacSign #SeventhScout

In our newest "Roots & Routes" feature, we celebrate Lynn Yeldell’s journey from the magical city of New Orleans to becoming a key leader at Seventh Scout. Her story is filled with cherished memories, resilience through challenges, and a deep commitment to community. Discover how Lynn’s roots continue to influence and strengthen our team. Dive into Lynn’s story and see how her New Orleans magic shines through in everything we do ⚜️: https://bit.ly/4d3X26t #RootsAndRoutes #SeventhScout #DigitalMarketing #NewOrleans

We get it; AI is all the rage—heck, the Scouts are even on board in many ways! 🤖 But let this serve as a friendly reminder that content with a human touch will always outperform (and to always double-check your AI-generated images for error)! Recently, Emily needed a graphic for National Social Media Day, so she decided to put it to the test. Who could produce a better graphic? Eve or the A.I. image creator? Emily gave the same instructions to both, "maybe utilize social icons, but showcase a fun personality" (designers everywhere rolling their eyes at that request 🙄) ... Based on the output below, we think it's obvious Eve's creation is the clear winner! Real human connections impact everyday actions, emotions, and decisions! #AI #ContentCreation #GraphicDesign

📖 Looking for a new way to bring your team together? Start a business book club! At Seventh Scout, our book club has brought us closer, sparked new ideas, and enhanced our critical thinking. Learn more about the benefits in our latest blog by Lynn Yeldell: https://bit.ly/3zxV6F7 #SeventhScout #BookClub #DigitalMarketing #BusinessStrategy

What question is your business aiming to answer? 💡 See if one of the latest SeventhBiz market research reports has the insights you're looking for! Is your industry not covered in one of their existing reports? Let the SeventhBiz team know! Insider Info: keep your eyes peeled for an upcoming report on the impact of Artificial Intelligence (AI) across various industries 👀

What's your font hot take? 👀 Our Scout Eve Molnar loves typography. So we asked, what are your favorite and least favorite fonts? "From the moment I first saw the typeface Clarendon on the cover of John Coltrane's seminal jazz album 'Blue Train,' I've been a huge fan. Something about those solid-but-swoopy serifs, the uppercase R with its curled leg, and the ball terminals on many lowercase characters really speak to me. I'm a big fan of the album cover designs that Reid Miles created for the Blue Note record label, and his frequent use of Clarendon in those designs has always resonated with me. Gill Sans is a classic humanist sans-serif typeface designed by legendary English sculptor, printmaker, and typeface designer Eric Gill. I was first introduced to this typeface when I was in college. While its humanist characteristics (that is, forms inspired by Roman lettering and calligraphy strokes) lend it a certain elegance, it's always struck me as clunky and a bit too idiosyncratic." Stay tuned for more font battles! 👊🏼 PLUS, give a special shoutout to Eve as she celebrates 3 years as a full-time Scout (even though she's really the OG) 🎉 #SeventhScout #BattleOfTheFonts #FontHotTakes #Fonts #Typography

Congratulations, S. Watts Group on NINE incredible years! 🎉 What an incredible journey it has been so far, we're honored to have been along for the ride since the beginning. Many more years of growth and opportunity to come! #OurWordIsOurBond 💙

🌈 Last week, our Scout Eve had the honor of participating in a panel with fellow Austin LGBT Chamber of Commerce board members for UFCU! They delved into important topics such as LGBTQ+ financial strategies and economic empowerment, celebrating Pride Month in the best way possible! This event also marked the kickoff for UFCU's new LGBTQIA+ Employee Resource Group (ERG), setting the stage for future initiatives and support. We're proud of our team's dedication to meaningful discussions and look forward to continuing our efforts toward economic empowerment within the LGBTQ+ community. As you know, for us, pride isn't limited to just a month! #PrideMonth #EconomicEmpowerment #LGBTQFinance