Santa Cruz Bicycles

This one was a bit of a passion project with the chance to work with a bunch of talented people. It's been a while since I wanted to work on a core project, focusing on creativity at first through the aesthetics of the imagery and style of riding. Thanks to the bike park team at Avoriaz 1800, a long-term partner with Santa Cruz Bicycles, for trusting me on this project, to the talented Jules Bellot and Matteo Challe, who got onboard right away and delivered some highly creative content, and also to Romain Paulhan and Simon Johansson, who pushed through long hours of shooting, showing effortless style and endless motivation. Check out the final result here: https://lnkd.in/d_Z2RJzt Filmed and edited by Jules Bellot And some of my favorite images from the shoot by Matteo Challe

Looking to join our crew at Santa Cruz Bicycles? We have a few slots open: Industrial Designer Solutions Architect Apply today or pass it on!

We're extremely honored to have been voted Best Mountain Bike Brand by the readers of Enduro Mountainbike Magazine. This marks an incredible 9-year winning streak for Santa Cruz in this category, based on the detailed feedback from 23,000 riders around the world. We can't thank you all enough! We'd also like to thank every Santa Cruz employee, representative, distributor, and dealer for all the hard work in making this brand what it is. It does not go unnoticed! https://lnkd.in/gsUta6GB

Racing - alongside life - has many ups and downs. In this cinematic and short film written by Nina Hoffmann, she opens up about how she deals with it all. https://lnkd.in/gbFJat4K

Building wheels is an art. Different artists have different styles and influences and are in many ways products of the schools of art from which they've emerged. We sat down with Wheelbuilder Kit Samples to find out more about his approach to work, life and cycling. https://lnkd.in/gDBDFCiM

We're #hiring a new Solutions Architect - FICO for our in-house ERP team here in Santa Cruz, California. Apply today or please share this post with your network.

The Engine Inside [Film] . Watch 6 diverse cyclists transforming their lives with the help of the 'The Engine Inside.' Their stories reveal the power within us to build a better world through cycling. . Full Film from the crew at Anthill Films is available to watch for free on #RedBullTV at the link below. . As we head into the new year, it's a great reminder of what we are all doing here at Santa Cruz in the first place; building, riding, promoting, and living bicycles. https://lnkd.in/gdaZ3_6C

A seasoned professional in the “dark art of wheel building,” Jesse Wilkinson maintains a casual finesse that seems to make this somewhat complicated task look abnormally easy. We sat down with the Reserve wheelbuilder extraordinaire to learn what makes him tick on and off the bike. https://lnkd.in/gjNbRBxJ

Ever wonder what it takes to fully refine a world-class downhill bike? Check out the evolution of the V10 as well as the new generation that just landed. https://lnkd.in/g5jQFFFH

As per usual, we had some fierce competition at this year's Halloween costume contest 👻 🎃