ROOT3 Marketing & Business Development

In a CRM project, we helped our client unlock data to make informed decisions and shorten their sales cycle. Choosing and implementing a CRM takes time and commitment from the top down. Through CRM training, ROOT3 empowers our clients’ employees to not only effectively use HubSpot and maximize its features, but to also align marketing, sales, and service teams. Training and adoption boosts efficiency and overall business success. To ensure a successful CRM implementation, we set goals to: ☑️ Increase visibility throughout the organization and establish a central source of truth for business development moving forward ☑️ Create training resources and communications to ease user comfort and needs ☑️ Understand all user/service line needs and customize individual needs ☑️ Create a foundation for usability and remain flexible through implementation Take a look here ➡️ https://lnkd.in/gx_e7zVK #ROOT3Marketing #CaseStudy #B2Brilliant #HubSpotPartner

🌟 Unveiling the Secrets to Trade Show Success! 🌟 In the world of B2B, trade shows offer unparalleled opportunities for networking, brand visibility, and lead generation. Don't miss our comprehensive guide to crafting a winning strategy. Learn more: https://lnkd.in/g7rYTcQk #B2BEvents #MarketingStrategy #NetworkingTips

Enhance your PR game through powerful thought leadership and garnering speaking engagements. From drafting abstracts to tracking submissions, learn the art of amplifying brand awareness and forging valuable industry connections. Connect with us to ignite your PR journey. 💼🎙️ #SpeakingEngagements #PRSuccess #BrandInfluence https://lnkd.in/gEmp_e_P

Enjoy a little behind-the-scenes footage from a recent Caber Hill Advisors video shoot at ROOT3.   We love using video as part of a strategic marketing and communications program, and helping our clients put their talent, industry intel, and expertise on full display. Video resonates with B2B audiences and through strategic placement and distribution, video analytics provide rich insights into viewer behavior, allowing us to refine and optimize campaign goals, campaign subtypes, and ad formats.   If you’re looking for video in 2024, we’d love to connect.

Our client’s business grew, and their marketing CRM couldn’t keep pace. They needed a sophisticated tool to create campaigns that could drive ROI with better marketing and sales alignment and automated email workflows. Using the HubSpot campaign tool, our digital team created, managed, and reported on all campaigns. Associating marketing assets and content in HubSpot allowed us to measure the effectiveness of collective marketing efforts and track ROI. Take a look at our approach: https://lnkd.in/gx_e7zVK #ROOT3Marketing #CaseStudy #B2Brilliant

Here's a valuable lesson for success at trade shows: "If you fail to plan, you plan to fail." 🚀 Trade shows are pivotal opportunities to showcase your brand, network, and secure valuable partnerships. But without a well-thought-out plan, you're setting yourself up for missed opportunities. Conferences and trade shows are paramount for business promotion and demonstrating your business' products and services. Learn tips to maximize visibility opportunities for your brand's benefit. https://lnkd.in/g8asE37r

🗣️ Garnering speaking engagements at tradeshows demands careful planning. It starts with the creation of compelling and unique speaker abstracts that align seamlessly with a tradeshow’s audience, theme, and current industry trends. Learn more here: https://lnkd.in/gEmp_e_P #SpeakingEngagements #PRSuccess #BrandInfluence

Discover how an established brand architecture allowed a parent company to integrate a new brand into its family after acquisition, using three phases: 1. Logo lockup 2. Unified announcement 3. Logo evolution Interested in learning more? Check out our new e-book: https://lnkd.in/gpfD3HPm #BrandPower #BusinessSynergy #B2B

Are you ready to maximize your next trade show, conference, or convention? Discover how to make the most of trade shows with our 8 high-impact tips! From strategic planning to engaging demos, we've got you covered. 🔍📊✨ Read the full article here: https://lnkd.in/g7rYTcQk #EventMarketing #TradeShows #B2BMarketing

We recently published a case study highlighting a CRM project for a client within the B2B healthcare services business. Our client’s inside service team shared an inbox and received about 70-100 client requests a day. Communication was complicated, visibility was lacking, and there was no succinct method of relaying the status of each request. Most requests were FAQs that could be solved with automated answers. With HubSpot’s Service Hub, we were able to help the client: ☑️ Create a chat flow to make the client’s Service Hub self-service ☑️ Funnel requests to the appropriate service line employees ☑️ Automate reporting to leadership Learn more about our efforts to transform service and efficiency ➡️ https://lnkd.in/gx_e7zVK #ROOT3Marketing #CaseStudy #B2Brilliant #HubSpotPartner