Rocketium

Speaking at #ETBWS, our Co-founder Anurag Dwivedi shares some great insights about the impact of #AI and #data on brands and how they communicate with their customers.

We had the pleasure of speaking with Karan Dua, Head of Brand Marketing at OPPO. He sheds light on how brands seek to be more agile to ride market trends or swap out live performance campaigns faster. But these spikes in creative demand put pressure on creative and marketing teams. As a result, timely go-lives become quite challenging. We gathered more such eye-openers from Karan and other marketing thought leaders across industries at the Rocketium X ET BrandEquity roundtable in JW Mariott, New Delhi. Join us in addressing CreativeOps challenges and enabling agile marketing for global enterprise teams. #performancemarketing #momentmarketing #digitalmarketing #creativeoperations #brands #AI

In this evolving digital landscape, as traditional advertising loses its edge, consumer brands are reallocating ad budgets to retail media, where they engage high-intent customers with highly targeted ads. McKinsey reports that 70% of these brands see better performance from retail media ads. While this presents retailers with a significant revenue opportunity, it requires more than just scaling up their creative operations to support these advertisers. How can enterprise teams embrace this change with siloed teams, non-scalable workflows, and manual processes? By streamlining their creative operations, of course—and much more with AI-powered CreativeOps. https://lnkd.in/gWDDJitV #retailmedia #ecommerce #advertising #consumerbrands #retailbrands #creativeops #creativeautomation #digitalmarketing

Today's consumer trends are changing faster than ever, with increasingly diverse audiences spread across more digital channels. But with more consumer data at hand and novel AI-powered solutions to boost creative output, marketers now have the opportunity to offer more personalized experiences to consumers and drive engagement. Pioneering this new era of marketing are leaders from brands like OPPO India, DLF Limited, Housing.com, and more who shared valuable insights about the impact of AI-powered creative operations on marketing effectiveness at a discussion hosted by ET BrandEquity and Rocketium. https://lnkd.in/d_jpaZ9U Anika Malik Wadhera, Archanendra Azad, Karan Dua, Manasi Karmarkar, Mohit Mishra, Rahul Ralhan, snigdha suman, Sumit Biswas, Kunal Joshi, Devesh Gupta #marketing #creativeoperations #creativeautomation #personalization #CreativeOps #rocketium #AI

Rocketium and ET BrandEquity hosted a brilliant discussion on AI-driven creative operations last week. Kudos to all the leaders for their valuable insights! Kunal Joshi, Devika Chitnis, Abhishek Keni, Deepak Oram, Deepak Sharma, Honey Bajaj, VAIBHAV RATHI, Nishit B Vora, Ashley Almeida, Varun Markande #rocketium #etbrandequity #BrandConnectInitiative #AI #creatives #creativeops #marketing #campaigns #content #creativity

🚨 New episode drop! Catch the newest episode of 'On Air with Rocketium' featuring Alexandra Leite from The Estée Lauder Companies Inc., and Rocketium's enigmatic anchor, Karan Rao!   "On Air with Rocketium" is our series of video podcasts that delves into the professional journeys of creative operations industry leaders, providing insight into their work lives with automation. Join us as Alexandra shares insights from her 2+ decades of building successful and sustainable CreativeOps models that have supercharged growth for businesses. She also uncovers the factors behind successful CreativeOps strategies and the potential impact of GenerativeAI on creative operations. 📈 https://lnkd.in/g5NsnAYu #CreativeOps #Webinar #Marketing #MarketingLeadership #GenerativeAI

We met, Rajesh Grover, Group Vice President - AI, Digital & Omnichannel at Kanmo Group, during eTail Asia & Australia last week. We couldn't agree more with his insights into how automation can unlock bandwidth for brands to hyper-personalize campaigns for each customer cohort across digital channels. He stresses on the need for marketers to look beyond performance metrics to leverage creative level insights to take creative decisions that drive engagement and conversions. #Kanmo #DigitalMarketing #AI #Automation #Omnichannel #Rocketium #CreativeOps

Reaching and engaging diverse consumer cohorts can feel like searching for a needle in a haystack, for performance marketers. As consumer behaviors evolve in the fast-paced digital landscape, the demand for personalized experiences grows. Marketers must reach consumers with the right message at the right time, requiring creative teams to produce 10x more content. Unfortunately, legacy tools and manual workflows often hold them back, leading to generic campaigns and wasted ad spend. Is there a way for performance marketers to harness the power of personalized campaigns and enable their teams to achieve more? Hell, yes! #performancemarketing #digitalmarketing #ecommerce #roas #personalization #CreativeAutomation #CreativeOps

Anika Malik Wadhera, Head of Marketing at Sirona | Good Glamm Group, uncovers the importance of creative decisions on campaign performance. She also talks about how automation can offer teams bandwidth to run more creative experiments at scale. We gathered more such valuable insights from Anika and other marketing thought leaders across industries at the Rocketium X ET BrandEquity roundtable at JW Marriott, New Delhi. Join us and let's step into the new era of marketing together! #Sirona #DigitalMarketing #PerformanceMarketing #Automation #CreativeAutomation #Innovation #BeautyIndustry ✨ 🚀

🏆 Exciting News Alert! We’re thrilled to announce that Rocketium, alongside our incredible partners at Infosys, emerged victorious at the prestigious #e4mDigiOne awards by exchange4media! We're honored to be awarded in the category of Best Use of Technology! For enterprise marketing teams like those of our customers, ensuring brand representation with accuracy and responsibility across channels has transcended from a goal to an imperative. We're thrilled to work with enterprise leaders like Infosys who leads the charge in ensuring automated brand safety for creatives across channels. #Rocketium #Infosys #DigioneInternetMarketingAwards #BestUseOfTechnology #AutomatedBrandSafety #CreativeOps #MarketingInnovation #CelebrationTime #e4mDigiOne