Is the pendulum swinging from greenwashing to greenhushing?
Our latest #TransparencyIndex finds that almost two-thirds (63%) of FTSE 100 companies are quietly disclosing their ESG progress but not communicating it to the public – putting them at risk of “greenhushing”.
Why does this matter? It’s a huge, missed opportunity for business.
We know most consumers favour responsible brands and transparent businesses. We know a well-governed transparent business attracts more investment and top talent. Transparency is a route for businesses to reduce the risk of greenwashing, gain the benefits of being open, and help us all make better decisions.
This is just one insight from our report, which looked at over 600,000 corporate communications, over 12 months, to chart the transparency gaps between what businesses are factually disclosing on ESG and what they communicate.
This report isn’t another analysis of ESG progress – our focus is on transparency and which businesses should be commended for being open and balanced about what they do and disclose, and what they say in social media commentary and chatter.
We’ve highlighted several standout companies for their high levels of disclosure or minimal transparency gaps. Kudos to Haleon, Pfizer, Marathon Petroleum Corporation, Lloyds Banking Group, Lockheed Martin, Bunzl plc, Verizon, HP, RELX.
You can see the full microsite here, https://lnkd.in/ejD7b4WW
You’ll notice we’ve not named every company in our research. So, if you want to know where your business sits – drop me a message and we can arrange a call to talk you through the findings and where you sit amongst your peers.
#greenwashing #ESG #greenhushing #sustainability #transparency
Today marks the launch of our latest #TransparencyIndex which analyses the gap between what companies disclose and promote on environment, social and governance (ESG) targets and performance.
Based on an analysis of over 600,000 data points, you will be equipped to identify – and close – transparency gaps to encourage investment, attract customers and secure top talent.
Download the report here: https://lnkd.in/ejD7b4WW
#greenwashing #ESG #greenhushing #sustainability #transparency