Real talk about making an impact for sponsors and driving ROI https://lnkd.in/gFiCVrdf
🎙️ 📐 Ad Infinitum S2E6 📐 🎙️ | "Audio's Rule of Thirds" 🎧 LISTEN HERE 👉 https://lnkd.in/gHv6RxYT This episode's guest is a pioneer in podcasting: Mike Jensen, CEO of Rhapsody Voices, discussing different dimensions of making audio ads work with authenticity, like: 🤔 What sets Rhapsody Voices apart in the audio landscape? 🎯 How can brands best connect with hosts for authentic ads? 🎶 What are the ingredients of a persuasive host-read ad? Plus, Mike breaks down his "Audio Trinity" for successful host reads: 1️⃣ People: Authenticity is key 2️⃣ Process: Understand show dynamics 3️⃣ Product: Simplify the message 🤔 What episode of Ad Infinitum would be complete without rating some ads? 🏆 "Audio's Rule of Thirds" includes ads from the top four movers and shakers in Magellan AI's May 2024 report: MeUndies, Rakuten, IBM, and monday.com. Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn. Special thanks to Benztown for providing the space to record this episode at their recording studio in Glendale, CA. #AudioAdvertising #PodcastMarketing #AdInfinitum #RhapsodyVoices