RevenueZen

Follower count has always been pretty irrelevant on LinkedIn. Might sound like a hot take. But here's my evidence 👇 My revenue sourced from LinkedIn has been consistent at ~$71k/mo on avg. (Regardless of having 5k or 20k followers!) What DOES matter has always been the: → clarity of my words → quality of my content → focus of my insights So my claim is not just based on the algorithm (i.e. posts aren't shown primarily to your followers). It's been this way for years and years. Alright, then what DOES matter? In my experience what has a huge effect on my performance here is: 1. Am I talking about one thing, or multiple things? This is difficult as I've had several business interests over the years: → Growing RevenueZen → Growing Aware → Acquiring companies → Selling companies → Helping clients hire → Helping friends get hired But if I had had the guts and discipline to stick to ONE thing at a time, I would have done even better than I already have. 2. Do I feel comfortable talking about what I 𝘄𝗮𝗻𝘁 to talk about? Ooh, this is tough. I've gone through stretches where what I was most focused on, particular with respect to M&A or big partnerships or feature development, was either under NDA or just not something I believed was smart to talk about publicly yet. When I can't talk about my greatest focus, my LinkedIn performance suffers at all levels: → Engagement → Pipeline & Revenue → Community feedback So really, this is not an exercise in LinkedIn copywriting. It's a game of structuring my life and work in such a way that I'm free to speak about what I'm working on, most of the time, and to not get sucked too hard into things I don't think I'm ready to speak publicly about. 3. Is what I'm talking about actually interesting to others? With all of the mental effort I've spent detaching myself from outcomes (the work is not done) and not spending too much time on social media (hasn't actually ever been too much of an issue because I have always had a good amount on my plate): → LinkedIn is still going to go a lot better for me if I'm doing something that people care about, and can get behind. Transparently, I spent quite a while talking about SEO, one of my business interests and something that RevenueZen, the agency I founded, is really really good at. RZ has driven tens of millions in revenue via organic search - but those posts on average did not do as well as my posts about LinkedIn, about entrepreneurship, and about some of the major life decisions I had made over time. It's not that SEO as a topic isn't as popular (it very much is), it's that the community I've built up here is more oriented toward entrepreneurs, sales leaders, CMOs, and founders vs marketing practitioners. That's led to less engagement on my hardcore SEO-related content. -- To bring it full circle: ❌ Don't sweat your follower count. ✅ Focus on building something great, and maybe documenting that on LinkedIn. (Rather than the other way around!)

🚨 Big news!! 🚨 We are looking for another Demand Gen Manager to join the Omni Lab team. So far 2024 is forecasted to be our biggest year yet; Q1 and Q2 were huuuge. A Demand, Gen Manager at Omni Lab, is the lead strategist and account manager for a set of VC-backed B2B SaaS brands and will be working directly with the VP of Marketing and/or Founder to build a paid media strategy that aligns with their marketing strategy. Hard Skills: - Deep knowledge of paid media (Google, Meta, Bing, LinkedIn, etc.) - Analyzing data from the CRM and Paid Channels - Experience working with or for B2B SaaS brands - Has worked with Hubspot & Salesforce - Comfortable in a client-facing role - Past agency experience is a plus - Has built campaign/media plans Soft Skills: - Curious - you ask lots of questions; interested in better understanding how things work - Respectful - you treat everyone with respect regardless of age, sex, religion, etc. - Team player - you can work as a team; no lone wolfs here. - Listener - you are a better "listener", than a "talker" POV alignment: - Quality over quantity - Focus on short-term AND long-term - Optimize towards lagging indicators - Don't over-index on capture campaigns - Align campaigns with how buyers want to buy **U.S. based only for this role. We aren't in a rush to hire the role, but we are planning ahead and want to ensure we find the right person. If you know anyone in your network please give this post a like/comment or DM me. Appreciate the support ya'll! 😀 #demandgeneration #b2bmarketing #saas

Alex Boyd grew his marketing agency to $5M+ in revenue. When I'd hit him up to ask him how he did it, his answer always blew me away. "LinkedIn, dude!" He drove an astonishing amount of business from every single LinkedIn post. Now, I know hard it is to grow a small business. I've been there. Alex was on to something that I thought could help a lot of people. So once I got to Apollo, I wanted to make sure we made a Master Class with him on EXACTLY what to do on LinkedIn to grow his business. That master class is now available, 100% for free, on Apollo Academy. If you comment "LinkedIn" on this post I will send you the link to it... ...it might just make you a few million bucks :)

GET MY FREE SOCIAL SELLING COURSE ON Apollo.io ACADEMY TODAY I've sourced over $6M revenue from LinkedIn (~$1m/yr) In just 35 minutes, this free course will teach you how I do it: 1. THE PRINCIPLES OF SOCIAL SELLING Everyone thinks LinkedIn is about tactics. But this couldn't be further from the truth. Spend a few minutes marinating in the WHY behind LinkedIn. Demonstrate credibility. Highlight your customers' results. Slow down your interactions. These are what separate the greats from the rest. And that gap is getting bigger every day. 2. THE POWER OF COMMENTING Whether you use Aware or not (and you should!), commenting will make or break your LinkedIn strategy. I teach you how to make deposits into the bank of your network and reputation, in a world where 90% of people either aren't doing it at all, or are being annoying. 3. POSTING HIGH VALUE CONTENT There's a mile wide difference between content that just gets Likes, and content that brings in high-quality revenue. I teach you how to operationalize the principles of social selling, into copywriting. This is how my SaaS company, my agency, and the founders I'm mentoring, are printing high quality pipeline every week just with Organic LinkedIn content. 4. STARTING CONVERSATIONS & BOOKING MEETINGS True thought leadership produces mostly high-quality inbound leads (although it makes outbound far easier, too!) But how you handle those leads, those early conversations, and your "warm outbound" engagements, matters immensely. I walk you through how to not mess it up, and how to queue up high value consulting engagements and SaaS sales leads, how to physically book meetings like a pro, and how to do the type of outbound that is scientifically guaranteed to perform WAY higher than any pure cold outreach could ever do. It's all here in my free half hour course at Apollo Academy: https://lnkd.in/eKEZKck7 P.S. Not an Apollo customer yet? Follow that link and sign up for a free trial on your way to the course. I am Apollo's **LONGEST RUNNING** customer ever, across my last 2 organizations where I was the decision maker for this purchase. So I can tell you: it's well worth it.

How to slide into someone’s DMs without being cringe. ⬇️ Professionally speaking, of course. 😌 First, take a lesson out of Alex Boyd’s playbook: Build trust and give value first. Even the smallest acts, like leaving insightful comments that can turn into DMs, can help turn friendly conversations into meeting requests. Because social selling is an art form. 💡 And when done right, you can see truly insane results that level up your business (and income 🤑). We asked Boyd to break down the exact playbook that led to him earning 13k every time he posts on LinkedIn… and no, that’s not a typo. 🔥 Ready to get strategic on social? Social Selling for a Seven-Figure Income is now live. We’ll drop the link in the comments to watch inside Apollo Academy. 🚀 #SocialSelling #ApolloProducts

Pumped to announce our investment into The Deal Lab, Kellen's GTM R&D company! I'd been looking to get more involved with Kellen for a long time. Here's why we did it: 1. STRATEGY RevenueZen (and thus Onfolio) coinvested alongside me, which is highly strategic for the agency. While I haven't managed the day to day operations of RZ in quite some time now, we *did* get our start as a sales dev consultancy back in 2017 (remember?!). We still have deep brand equity in the outbound sales function, locked away in the minds of everyone who saw us crush outbound back in 2017-2020. So it makes sense to start unlocking this by deeply partnering with one of the best in the business: Kellen Casebeer. We can introduce Kellen to our clients and vice versa, tying together the inbound, SEO, content, LinkedIn, and now outbound channels more tightly. 2. CAPITAL I and RZ injected capital directly into The Deal Lab and became shareholders. Our income from the investment rises and falls with the business performance overall. And yet I know how much harder and slower it is to build an agency when it's always a choice between take home income for the owners, and reinvesting in beneficial growth, infrastructure, and things that we pretty much know for sure are going to be fantastic investments in the medium term. A capital injection helps. 3. MENTORSHIP Time is our most precious asset. Kellen is someone I'm overjoyed to spend time with. His dedication, intelligence, and integrity are maxed out. I believe that not only I but also other RevenueZen leaders can help be a guide to The Deal Lab at critical points in their growth. Kellen's brilliance is all the more reason why mentorship from us is an accelerant, not a necessity, but what a beautiful acceleration it is toward a full vision of modernizing GTM, in a time of tumult in the world of outbound and sales dev. 4. PORTFOLIO I'm on the cap table in 3 B2B growth agencies, soon to be 4. And I've previously invested in multiple small, cash flowing private companies. The performance of these companies beats the sh!t out of the stock market, and I can positively influence the growth, profitability, and happiness levels of the companies as a whole including their owners. I'm not a day to day agency operator myself, which is good in that I can spend time reflecting on all that I learned, while still being an active advisor to RevenueZen, The Deal Lab, and a few others yet to be named. More people should invest in agencies and service providers in industries they're intimately familiar with. If I may ask something of you... Are you looking for help building, restructuring, or improving your outbound GTM ops? 🚀 Shoot me or Kellen a DM. We'll bring you up to speed for what's working TODAY, in H2 2024. Onwards and upwards.

Big news to share today: The Deal Lab has taken on new partners / investors in the business! And it’s Alex Boyd & RevenueZen (part of Onfolio Holdings, Inc (Nasdaq | ONFO)) This is one of the coolest things ever for me for a number of reasons 1. It provides me with mentorship & support as a solo, first time founder building a company (not just being a freelancer) 2. Alex Boyd started his business as a lead gen business. He “was” (is) a sales dev expert turned GTM operator turned investor. He’s walked my path and will be able to provide a lot of wisdom to help me avoid common mistakes 3. I love these guys! Their whole team is awesome, and interacting with them leaves the sort of feels than any service business wants their customers to feel. That’s the type of DNA I am excited to have mold the deal lab as we grow in size and power 😎 4. The Deal Lab clients will get to see the impact of some of our initial work together very quickly (already happening), so the value of what we’re doing will go up 5. They / we are building a cluster of GTM services businesses that will be able to do incredible things for customers. More on that soon-ish… ————————- Im the type of person who likes to “go deep” on a few select sources of input, and even prior to this I’ve been “borrowing” from Alex for a while now. Starting a company Is immeasurably taxing in so many ways that it can become hard to recognize accomplishments among the path, but this is one even I can feel great about 🤣❤️ Going forward we continue our laser focus on helping companies find and exploit message market fit to build pipeline & grow revenue Hiring announcement very soon for something else, but for now ima enjoy this one 🤓