Ready. Set. Food!

We're so excited to announce the launch of our Organic Puffs! These snacks with a purpose are the only puffs made with 9 top allergens on an organic corn base to make maintaining exposure to allergens so much easier. And they come in two delicious flavors: Peanut Butter and Daniel Tiger Apple Cinnamon 😋 As parents ourselves, our goal is to make early allergen introduction as simple, mess-free, and convenient as possible. Our Organic Puffs are the perfect solution for busy families!

I am thrilled to share an exciting milestone in Auggie's journey with you. As many of you know, our community began as a modest WhatsApp group that quickly grew beyond our expectations. This rapid growth highlighted the need for a more robust platform to support our dynamic community of parents. I am proud to announce that the brand-new Auggie mobile app is LIVE! Recognizing the limitations of WhatsApp, we swiftly built an app tailored to our community’s needs. This decision was driven by our commitment to delivering a superior user experience and ensuring that our platform could scale alongside our growing community. We also launched tools that allow for parents within our community to organize and share recommendations with friends by creating guides on Auggie.com. Special shoutout to our amazing team - it's not easy to move as fast as we are. Adam Franchella, Marianne Chronister, Jesse Kaplan, Erin Lem, Emily Forrest Skurnik, Kristen Hutchinson, Rebecca Lockard, Sydney Foley and @lauramagnuson! We're so excited to be partnering with incredible brands like Nanit, Bobbie, Lalo, Summer Health, Naturepedic, Ready. Set. Food!, Triple Paste, and Qeepsake who stand behind our vision of making parents feel seen. Thank you for your early support! Huge thanks to TechCrunch and Aisha Malik for this amazing feature. Download the app here and invite your friends to join: 🔗 https://lnkd.in/epzNr9jG

The Food Allergy Fund and Ilana Golant do vital work to help support food allergy research, and they have an incredible conference this week in NY. If you're in NY this week then make sure to check out the link to register in their post below and follow them for future updates and meetings.

We’re thrilled to announce our partnership with ObvioHealth to launch an innovative clinical study that will allow us to assess how early allergen introduction impacts infant food allergies and associated healthcare costs. The Early Allergen System Experience (EASE) trial will assess if using our early allergen introduction products can reduce two key barriers when it comes to introducing allergens to infants: 1) early introduction and sustained feeding of food allergens is burdensome for parents, and 2) it can also be costly, especially for low-income families. We look forward to learning the results from this study and hopefully help in closing a socioeconomic gap in allergen introduction. Read the press release here: https://lnkd.in/gtn4zHSy #Healthcare #AllergenIntroduction #ClinicalTrial

Hiring! looking for a new VP of Retail Sales. Help us get more families to introduce allergens early and often to their babies.

This made our day! 🙌  Our Organic Puffs were featured in this Good Housekeeping article which rounds up the 7 best baby puffs according to dietitians and parents! We’re honored to be included on this list and hope that it encourages parents to try our puffs since they’re a safe and easy way to maintain exposure to 9 top allergens in your baby’s diet. https://lnkd.in/g7qASEtk #BabyFood #AllergenIntroduction #BabyCare