Rare

What we see on TV shapes our understanding of the world around us and influences the choices we make. That's why Rare partnered with Reality of Change to assemble Hollywood studios and production companies in an advisory committee to address the climate crisis. Led by Reality of Change founder Cyle Zezo and Rare Entertainment Lab senior director Ellis Watamanuk, this partnership supports the people working on unscripted television — like reality and cooking shows — to address climate change and sustainability on screen and behind-the-scenes. In The Hollywood Reporter's special Sustainability Issue, we got to share the 30 production companies that make up our advisory committee, helping to chart the collective path forward for the industry. Our participants include 44 Blue Productions, Alfred Street Industries, APG Pictures, Back Roads Entertainment, Blind Nil, Boardwalk Pictures, Chicken Run Productions, Common Ground Studios, Critical Content, DAT's Entertainment, Intuitive Content, Lighthearted Entertainment, Inc., Magic Lemonade, Margot Station, MFP Inc, MGM Alternative, Evolution Media (an Amazon MGM Studios Company), Mission Control Media, Inc., MorningStar Entertainment, OBB Media, Scout Productions Inc., Sony Pictures Television's The Intellectual Property Corporation, Unger Media, Velvet Hammer Media (VHM), Village Roadshow Entertainment Group, Wrigley Media Group, and key executives formerly of Participant. Learn more from Mikey O'Connell in The Hollywood Reporter: https://lnkd.in/e6CyPVFU

Social media at Rare extends beyond the posts you see here — our Climate Culture program partners with social creators to help them share content on climate-friendly behaviors. We also conduct studies to find the right messaging to inspire more sustainable choices. Altogether, our posts have reached nearly 14 million people with messages nudging high-impact actions! Learn more about Rare’s Social Lab: https://lnkd.in/eYBdfuQE

Who doesn't love a good highlight reel? 🎞 Our #BEHive24 snapshot gives a glimpse of our day-long dive into tackling environmental challenges by understanding people. Watch and see if you can spot the... 🧠 Science 🎨 Art 💚 Inspiring speakers 🌏 Flying globes 🥇 Game show 🐦 Bird mascot 💪 Great energy

Last week, Staci Roberts-Steele of Yellow Dot Studios joined Ellis Watamanuk from our Entertainment Lab to discuss how Hollywood writers can weave climate stories in TV and film to inspire #ClimateAction. Check out a clip from their talk below and see the full video and recap here: https://lnkd.in/e8-ySjV3 #HollywoodClimateSummit

"To the bankers, to the sovereign funds I would say, why don’t we simply sit down and talk about how to turn this precipitous decline in #biodiversity into a regenerative #BlueEconomy. Because you can pay for the relief efforts later and they’re going to be 10x the potential investment cost today. In the meantime, you create jobs, you protect nature, you make it possible for us to inhabit and in fact thrive on this planet." During the United Nations World Oceans Day event on June 7, 2024, Rare CEO Brett Jenks joined a panel moderated by TIME's Chief Climate Officer, Shyla Raghav to discuss the blue economy with Ocean Risk and Resilience Action Alliance's Karen Sack and IUCN's Barkha Mossaë. Watch the full panel here: https://lnkd.in/g7DYEuMz

Thank you, Blue Action Fund, for visiting our partner communities and members of the Wilipihera – Coastal Lifeline project, ADRA Mozambique, ADRA Germany (ADRA International), Livaningo ONG and @Associação do Meio Ambiente last week. We look forward to continuing our partnership in support of resilient coastal ecosystems and livelihoods!

In a new study, Rare’s Entertainment Lab examined the impact of an episode of political drama Madam Secretary on beliefs around key climate concerns and #ClimateAction. Ahead of the Hollywood Climate Summit next week, See the results and key takeaways from report authors Dr. Anirudh Tiwathia, Dr. Erik Thulin, Dr. Stylianos Syropoulos, and Ellis Watamanuk: https://lnkd.in/ekWAj-zB

Last week, we hosted our fourth BE. Hive at Arena Stage in Washington, DC. Nearly 300 people including behavioral scientists, environmental practitioners, foundation officers, sustainable brand professionals and climate-conscious leaders from a range of sectors joined us to explore people-centered environmental solutions and the measurable impact they can have. Check out our recap of the event, including quotes from some of our great speakers (listed below in order of appearance in article): https://lnkd.in/e4UtqKpC Matt Wallaert, Michael Hallsworth, Sara Constantino, Crystal Hall, Chavanne Hanson, Louise Bruce, Jeremy Douglas, Tristan Dickerson, Priya SHYAMSUNDAR, Richard Margoluis, Jennifer Morris, Kwolanne Felix, John Baker, Carlos Alvarado Quesada, Oliver Jeffers, Takeyce Walter, Nicola Russell, and Caty Borum

This week at BE. Hive, Crystal Hall, Associate Professor at the Evans School of Public Policy & Governance, University of Washington, spoke on the need to partner with communities on sustainability programs. Let us know if you have examples like what Hall notes about cycling below.

Thank you to everyone who came out for BE. Hive yesterday! We had a great time hearing from all of the amazing speakers and meeting with people committed to building environmental success stories. Watch Kevin Green, Rare's VP of the Center for Behavior & the Environment, sum up how #BehavioralScience provides us with a framework to better understand the challenges and aspirations of people on the frontlines of environmental issues.