#MediaImpactReport No. 56 has arrived! In this issue: - Proving success in women’s sports - Google Marketing Live Recap - Impact of AI on the agency world Download the issue at the link below! #HypeHer #WomensSports #Google #Marketing #AI
Rain the Growth Agency
Advertising Services
Portland, Oregon 9,654 followers
Helping DTC brands achieve Transformational Growth
About us
Rain the Growth Agency is the leading direct-to-consumer advertising agency in the U.S. • Fully integrated and performance-minded advertising agency • Independent, flexible-first, women-led, growth-motivated • Headquartered in Portland, Oregon • $700+ Million in Annual Agency billing • 300 full-time employees nationwide • Strategic database with $9 Billion in media results and response history We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. Founded in 1998, Rain the Growth Agency now has 300 employees nationwide. More information is available at https://www.rainforgrowth.com/
- Website
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https://www.rainforgrowth.com/
External link for Rain the Growth Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Advertising, Marketing, Performance Marketing, Media Investment, Direct to Consumer, Lead Generation, Performance Advertising, and Growth Marketing
Locations
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Primary
249 NW Park Ave
Portland, Oregon 97209, US
Employees at Rain the Growth Agency
Updates
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As artificial intelligence transforms the digital media world, it’s also reshaping how agencies create, manage, and optimize campaigns for their clients. Andrea Parel, our Associate Director of Digital Media, looks into how agencies can use #AI in several digital components to keep up with the fast-paced and ever-evolving industry at the link below. #digitalmedia #artificialintelligence #advertising
The Impact of AI on the Agency World: Transforming Digital Media Campaigns
rainforgrowth.com
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“Clients have been receptive to the idea of engaging #Olympics inventory with no overall commitment or minimum that needs to be hit,” our VP of Digital Media Ryan Gilbert tells ADWEEK regarding this year’s Olympic programmatic offering. The 2024 Olympic and Paralympic Games are going programmatic for the first time, and NBCUniversal is leading the charge with The Trade Desk. Dive into the details, including insights from industry experts, at the link below. #programmatic #advertising #Olympics2024
What NBCU Is Charging for the First Programmatic Olympics
adweek.com
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Another one in the books! We are thrilled to be a finalist in the Use of Hospital or Healthcare Services Marketing category at this year’s #MMMAwards for our work on CenterWell's “It’s About Time” campaign. Currently in its 21st year, the MM+M premier awards program recognizes the campaigns, organizations, and people who created the year’s most compelling – and impactful – work. Award winners are expected to be announced later this year. Read the full shortlist here: https://bit.ly/3zL30ef #medicalmarketing #shortlistunveiled
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Discover how the undeniable ROI of women’s sports sponsorships is shaping the future of marketing in this article from The Drum. From strategic investments to empowering initiatives, find out why supporting women in sports is not just good ethics—it's excellent business. #HypeHer #WomensSports #sponsorship #marketingstrategy
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
thedrum.com
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In partnership with our clients, Rain the Growth Agency proves everyone can win when advertisers lean into the growing women’s sports arena. At the link below, read about how placements in NCAA Women’s basketball and WNBA (Women's National Basketball Association) Draft programming lead to increased brand performance 🏀🔥 #HypeHer #WomensSports
Proving Success in Women’s Sports–A Case Study
rainforgrowth.com
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In an era chasing the promise of precise, addressable targeting, are we worshiping a modern-day 'Golden Calf' at the expense of true marketing effectiveness? David Nyurenberg, our Associate Director of Digital Video, delivers a compelling op-ed on AdExchanger that urges the #digitaladvertising industry to reevaluate its foundations as the sun sets on third-party cookies. Dive into this piece to explore why a shift towards broad, AI-powered strategies might just be the beacon of innovation we need.
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising | AdExchanger
adexchanger.com
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Our newest #MediaImpactReport Newsletter is now live! In this edition, we discuss how we proved success in women's sports, recap this year's Google Marketing Live, and dive into the impact of #AI in the agency world. #HypeHer #WomensSports #GoogleMarketingLive
June 2024 Media Impact Report: Proving Success in Women's Sports, Google Marketing Live Recap, The Impact of AI on the Agency World
Rain the Growth Agency on LinkedIn
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An important takeaway from this year’s Google Marketing Live is that AI-powered #advertising solutions are here to stay. At the link below, our Director of Paid Search & YouTube David Gelt discusses the newest #AI capabilities and advancements revealed during the annual event and how they could affect the industry. #GoogleMarketingLive
Google Marketing Live Recap: The AI Future Is Upon Us
rainforgrowth.com