As we near the end of Pride Month at Qortex, we want to share our thoughts on diversity and inclusivity within the LGBTQ+ Community and Streaming. LGBTQ+ representation in media is evolving, with streaming networks like Revry paving the way, reflecting society's acceptance and celebration of diversity. For advertisers using platforms like Qortex, this offers unique opportunities for contextually powered, in-the-moment engagement. We're excited for the increased visibility and representation, as highlighted by the GLAAD Where We Are on TV Highlights for 2023: - 327 Total LGBTQ characters on streaming services - Growing transgender visibility - Increased gender parity and diversity 🗣Allys Ton, Director of Marketing at Qortex, shares on where visibility could improve: "I believe It's essential to increase bi-visibility, as this group is often the invisible minority. We see hints of this in major shows like 'House of the Dragon,' where characters navigate complex, unspoken relationships, which may mirror the inner conflict some bisexual folks feel regarding their sexuality." Dive into our latest blog to learn about the statistics and several key shows that are currently driving enhanced visibility! #LGBTQRepresentation #Media #Advertising #Qortex #Inclusivity #Diversity #BrandAffinity #LGBTQMedia #Streaming #CTV #GLAAD #PrideMonth
Qortex
Software Development
New York, NY 6,934 followers
On-Stream™ in-video ad experiences & AI-powered intelligent video analytics
About us
Qortex enables brands, publishers, and creators to optimize their video strategy for improved advertising, monetization, and engagement outcomes. With its proprietary AI technology, Qortex contextualizes video content, frame-by-frame, to assess its sentiment and provide the deepest level of understanding at scale. On the advertising front, Qortex offers On-Stream™, a captivating and non-interruptive in-video experience that captures engagement and incremental revenue. Filled through programmatic and direct demand, On-Stream™ ads are addressable down to the user and configured to the publisher's preferred frequency and duration. Favored by audiences 9:1, On-Stream™ respects the viewer experience and is available for web and CTV environments. Above and beyond in-video advertising, Qortex's Intelligent Video Analytics (IVA) engine parses through the internet's growing inventory of video content. With an aggregate of millions of data points, IVA can be leveraged for predictive and statistical modeling, diagnostic analysis, and descriptive reports for enterprise clients. While IVA is best known for its analysis of content alignment, it can be utilized for a variety of performance outcomes. As pioneers in video content, Qortex has been named AdExchanger’s Programmatic Power Player, The Drum’s Best Use of AI in Advertising, and is backed by GFT Ventures, Silicon Road Ventures, and Quake Capital. Qortex is headquartered in New York City, with teammates across the globe.
- Website
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https://www.qortex.ai/
External link for Qortex
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
- Specialties
- video advertising, video, video analytcis, on-stream, video data, AI, and artificial intelligence
Products
![Click here to view On-Stream Advertising]()
On-Stream Advertising
Ad Server Software
On-Stream™ Video Advertising is an ad format powered by AI and integrated within a video. Our AI analyzes videos across the web to make the best contextual match with your product, brand or service. It’s non-interruptive and preferred by audiences 9:1 over other formats, giving advertisers a leg-up on the competition by matching ads to moments and bringing the audience into the advertising experience. - No minimums. Ever. - Access to over 1.5 billion impressions across multiple platforms - Approx. 2X Lower CPMs than Pre-Roll - Completion rates +14% higher - 3X Higher CTRs than In-Stream - No Creative Costs - Cookieless Advertising; AI-Based & Contextual Get started today! Sign up in 5 minutes!
Locations
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Primary
Get directions
368 9th Ave
9th Floor
New York, NY 10001, US
Employees at Qortex
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Jeff Herbst
Founding Managing Partner at GFT Ventures
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Andre Kovensky
CEO Octavia Investments | Investor | Board Member | Advisor
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Craig Aron
AdTech Strategic Business and Corporate Development Exec | Strategy-first approach to building partnerships and profitable business growth.
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Jake Burle
Updates
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Big shout out to Pesach Lattin & ADOTAT for this fantastic feature on Zack Rosenberg and Qortex. Check out "AI Alchemy: How Zack Rosenberg Turns Content into Gold" for an uncensored dive into the ad-tech madness and innovation driving Qortex forward. 🧠 Don't miss this story of resilience, transformation, and the future of digital advertising, as we're writing it!#AdTech #AI #DigitalAdvertising #Innovation #Qortex
Dive into the wild world of Zack Rosenberg and Qortex, where digital advertising meets startup chaos in a whirlwind of innovation. If you're expecting a tame tech tale, think again—this is the uncensored journey of a sports fanatic turned AI wizard shaking up the industry faster than a Kardashian divorce. Imagine Kara Swisher’s sass meets Howard Stern’s irreverence, spiced up with startup madness. Trust me, you won’t want to miss this ride through the highs, lows, and game-changing pivots of Qortex’s rise to ad-tech stardom. Read it now on Adotat.com! A colossal thank you to Troutman Amin LLP for sponsoring today's show! Your legal prowess makes navigating the ad tech jungle as smooth as a silk tie at a mud wrestling match. https://lnkd.in/gYtZH32Q
AI Alchemy: How Zack Rosenberg Turns Content into Gold - ADOTAT with Pesach Lattin !
https://www.adotat.com
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Our Founder & CEO Zack Rosenberg shared his take on recruitment with ADOTAT this week. Our team's success lies in the combined expertise of teammates, who are ready to build with a "first-in-role" mentality. Sound like fun? We're currently #hiring for a #TechnicalSupportManager to join our startup. https://bit.ly/3VAEBiA
Zack Rosenberg on the recruitment rollercoaster at Qortex: If love were a strategy, we’d be headhunters at a carnival, but as it turns out, the best catches aren’t chased—they just show up ready to tackle the funhouse of challenges.
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😎 Andrew Rosenman said what he said: "There's plenty of noise in the industry around 'contextual targeting' for advertising but this sh*t is straight up signal. Yeah, I said it." Thank you to everyone who joined us for our #SteamTV keynote on how Power is Back in the Hands of the Content – Neuroscience, Psychology, & Technology Prove It. If you missed it and want to hear the talk track, send us a message! ✉️
Of all of the presentations at The StreamTV Show this one still has me thinking. Kudos to Zack Rosenberg and the Qortex team (+ Ben Abbatiello) for bringing the goods and sharing the knowledge. There's plenty of noise in the industry around "contextual targeting" for advertising but this sh*t is straight up signal. Yeah, I said it. #ctvadvertising #signaltonoise
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We're #hiring a new Technical Support Manager. Join the team that is revolutionizing the way advertisers, publishers and marketers utilize and understand video. Apply today or share this post with your network!
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The team had an great first day at The StreamTV Show! Come visit us at table 11 if you’re here and be sure to check out Zack Rosenberg’s Keynote: “Power is Back in the Hands of the Content - Neuroscience, Psychology, & Technology Prove It” at 3:50 in Cotton Creek. https://lnkd.in/ezRgBWjF #streamtv #streamtvshow #keynote
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Join Zack Rosenberg, Founder & CEO of Qortex, at the #StreamTV Conference next week in Denver for his keynote: "Power is Back in the Hands of the Content - Neuroscience, Psychology, & Technology Prove It." https://lnkd.in/eXCybNG8 Discover how the brain's love for video empowers content and revolutionizes the way we think about advertising. Don't miss this chance to gain cutting-edge insights! Catch Zack's talk and find our team The StreamTV Show — Ben Abbatiello, Curtis Evans, Jake Burle, and Olivia Cousins—at Table 11 or around the conference. 🚀📺 #ContentCreation #KeynoteSpeaker #Innovation #Neuroscience #Psychology #Technology #DenverEvents
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Qortex is back from #CTVAdDays in LA, where Vanessa Eng took the stage! 📺 Vanessa participated in the AI Gets Real: Creative, Targeting, and Inventory Optimization panel. Thank you to panelists Jonathan Haber (Giant Spoon), Scott Olechowski (Plex), and Celiena Adcock (Uber Advertising), and to Joanna Popper for moderating. It was fantastic to share how Qortex's AI is changing the landscape of contextual advertising. #aiadvertising #advertising #contextual #CTV
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Are you ready for "the great rethink?" We're joining Semgeeks Digital Agency & Consultants for the #NewJerseyDigitalMarketingConference and to unpack the future of intelligent video advertising. We take center stage as the closeout session and will explore the rise of video content, its impact on the attention economy, and the possibilities this unlocks for marketers. Claim your spot and enter code NJDMC20 for $20 off (https://bit.ly/3Rg1Xcc). #ctv #ctvadverisiting #newjerseymarketing #semgeeks #videoadvertising
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We're excited to make our debut at #StreamTV with a keynote talk track and a team of 4. Connect with Zack Rosenberg, Ben Abbatiello, Curtis Evans, and Olivia Cousins to learn what we're doing with AI-powered video contextualization and advanced analytics. #ai #contextual #ctv #streaming
We are delighted to announce Qortex as a Silver sponsor for the StreamTV Show 2024! Join us from June 24-26, 2024, in Denver, CO, for an incredible event that brings together leaders and innovators from the streaming industry. Qortex is an Intelligent Video Analytics (IVA) company used by brands and enterprises to turn the most meaningful video insights into enriching experiences, actions, and business outcomes. Learn more at: https://www.qortex.ai/ 🎟️ Register now and use code FLASHBACK to save $200: https://bit.ly/48QiYPX #StreamTVShow #VideoAnalytics #StreamingIndustry #Innovation
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