Our client, Rooney Law, reminds us that the #CorporateTransparencyAct impacts all US-based businesses. It's time to file the report identifying your organization's beneficial owners. This can be complex, so if you need help, drop them a line. If you need an intro, we're happy to connect you.
Purposeful Advisors
Public Relations and Communications Services
New York, NY 2,261 followers
We apply experience, entrepreneurialism, and technology to create purposeful, impactful communications campaigns.
About us
Purposeful Advisors delivers premium communications advisory, crisis communications, and public affairs services to founders and senior management teams, empowering companies to move minds, bodies, dollars, media, and governments to reach their business objectives. Purposeful Advisors’ roots are in the boardrooms of the biggest brands in the world and the war rooms of some of the most complicated political and business campaigns in recent memory. With its senior advisors, the team brings over a century of hard-earned experience to start-ups, scale-ups, and midsize enterprises. Purposeful also leverages its experience to help clients through crises, litigation, and other critical situations.
- Website
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www.purposefuladv.com
External link for Purposeful Advisors
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Partnership
- Founded
- 2017
Locations
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Primary
Get directions
New York, NY 10016, US
Employees at Purposeful Advisors
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Elie Jacobs
Public Affairs and Crisis Communications (i.e. helping companies build and rebuild their reputations)
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Frank De Maria
Founding Partner @ Purposeful Advisors | Marketing Communications
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James McCusker
President @ Canaan Parish Group Inc | Senior Communications Executive
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Carmen Dixon
Strategic communications & PR for startups, growth companies and investors
Updates
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check out some good thinking from Frank De Maria
Had a piece published in Board Agenda® this morning on the things young companies should consider to increase their chances of a successful fundraise in a tough (or any) market and the role the #board can and should play in helping achieve success. Have a read, and let me know your thoughts. #venturecapital #founders #startups #scaleups #seriesA #seed #fundraising #strategiccommunications #AI #bofd #boardofdirectors TVM Neil Boom
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Had a piece published in Board Agenda® this morning on the things young companies should consider to increase their chances of a successful fundraise in a tough (or any) market and the role the #board can and should play in helping achieve success. Have a read, and let me know your thoughts. #venturecapital #founders #startups #scaleups #seriesA #seed #fundraising #strategiccommunications #AI #bofd #boardofdirectors TVM Neil Boom
7 ways to raise growth finance in tough markets
https://boardagenda.com
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In our latest article, we weigh in on the move to ban #TikTok and how the company could have handled its #publicaffairs battle better. The situation is far from over, but is it too late for the platform? #socialmedia #China #strategiccommunications #crisis #manda Frank De Maria, Elie Jacobs
Has the clock run out on TikTok? How a Chinese company blundered its way toward legislation that could ban it
https://purposefuladv.com
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Take a look at friend of the firm, Elliot Sloane’s, important post. The struggle is real. Boutique businesses often have no leg to stand on and rely on clients to be honorable. His perseverance and result is inspirational. Score one for small business.
With some guardrails on what I can say due to a non-disparagement clause -- I wanted to share a short note to say that for all of us smaller business owners/ boutique consultants out there who do great work and on that rare occasion run into a client who simply refuses to pay and dares you to sue -- thinking that they can bleed you dry - all is not lost. It took two years, a Federal lawsuit (withdrawn due to some venue issue), a NYS lawsuit (which we won when the client couldn't be bothered to mount a defense), months and months of delay tactics, five different incompetent lawyers, a refusal to honor an information subpoena, and finally, a NYS contempt ruling that forced the client to pay $1500 a day in penalties and cover some portion of our legal fees to get these guys to settle and pay us what they originally owed us (plus all our legal fees.) Two years to get to the place where we started. I know sometimes we tell ourselves that not being paid on occasion is part of doing business. Maybe. But I have to say that it was supremely satisfying to see the legal system work and for the world to be made right in this small way. There is "the right way" and the "wrong way." And to know that courts care about plaintiffs in these actions. And that having a great lawyer really matters.
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Purposeful Advisors reposted this
Public Affairs and Crisis Communications (i.e. helping companies build and rebuild their reputations)
Of the many newsletters I try to digest, Alan Murray’ “CEO Daily” is a must-read. Today was his last day writing it. Thank you, Alan, for enlightening and educating me every day. Best of luck on your next move.
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Purposeful Advisors reposted this
A great article in FastCompany authored by Patrick Hussey coins the phrase “competitive AI (CAI),” where AI models are taught to compete with other models on various battlegrounds—finance, law, reputation, and risk. "The possibility of CAI becoming a weapon in reputation battles seems an inevitable development in a society addicted to culture wars. Startups like Signal AI will form the defense..." As Patrick points out, our proprietary technology is built to defend enterprise risk and reputation. It's a tool for CCOs, CMOs, heads of strategy, and, more frequently, general counsels and compliance officers to give them an edge in the reputation battleground. Let us know: What do you think of CAI?
What happens when the AIs turn on each other?
fastcompany.com
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Purposeful Advisors reposted this
Public Affairs and Crisis Communications (i.e. helping companies build and rebuild their reputations)
Honored and excited to be learning with the folks at Black Professionals in International Affairs - BPIA tomorrow night.
What do you do when a revealing/negative news article is released about your CEO? Or possible money laundering allegations where receipts are surfaced? What’s about the classic “DEI PR nightmare” scenario? What has made Trump so effective in his policital messaging? When does a leader need a professional crisis comms to help solve a comms/PR issue? As leaders, it is imperative that we are prepared to handle unexpected curveballs that could impact the reputation and standing of both our institutions and ourselves as individuals. We are digging into all this and more at tomorrow’s crash course in crisis communications for leaders at 7pm ET featuring crisis communications expert Elie Jacobs hosted by Black Professionals in International Affairs - BPIA and the BPIA Colin Powell Lewdership Institute. This event is virtual and open to the public. RSVP today: https://lnkd.in/eCH--Esx
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Our partner Elie Jacobs takes a poke at "thought leadership," offering a few things to keep in mind when creating content. Hint: quality over quantity. #thoughtleadership #buzzwords #contentcreation #commuications #publicaffairs #executivecommunications #strategiccommunications
Content and Its Discontents: It is Time to Rethink Your Content Development
https://purposefuladv.com
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Our latest article examines the role #Boards need to play in mitigating the #risk of #AI and ensuring the right #CorporateGovernance is in place. Companies must establish ethical guidelines and robust risk management frameworks to ensure safe AI adoption. Given the technology’s somewhat unpredictable development, real-time, human-led oversight will be more critical than ever. #strategiccommunications #publicaffiars #riskmanagment #reputationmanagemen #boardofdirectors Frank De Maria, Elie Jacobs, David Lyon, James McCusker, Tom Randell
How Scared of AI Should Corporate Boards Be? Tactics to Mitigating the Risk and Getting the Governance Right.
https://purposefuladv.com