We are so excited to share big Polaris news with you! First up, congratulations to Audrey Whitehurst, who has been promoted to Media Director! She has worked extremely hard to make sure that Polaris is the best and most innovative cross-screen buying agency in our ecosystem. We are proud to have her leading our buying team! Next, we welcome a new Media Associate, Sydney Bullock. Sydney comes to us with a strong background in social media strategy and digital ads, and we are delighted to watch her grow in her political ad knowledge at Polaris. And finally, we have our first Media Intern, Brianna Mitchell. Brianna will help us pioneer our internship program and we are so excited to have her on the team for the summer. We look forward to exploring the results of the research project she will be working on!
Polaris
Advertising Services
Washington, DC 325 followers
A cutting-edge TV & digital media buying agency built to give campaigns the edge in an era of razor thin margins
About us
Polaris was founded to develop the most nimble, responsive buying strategies that give Democratic campaigns the edge in an era of razor thin margins. It’s efficient, effective, and just makes sense. Specializing in both television and digital, Polaris works with clients to meet voters’ rapidly changing media consumption habits to put your powerful creative in front of the audiences that matter.
- Website
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https://polariscampaigns.com
External link for Polaris
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Washington, DC
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Cross-screen media planning, Screen Agnostic, Political Campaigns, Digital Advertising, Media Planning, Media Buying, TV Advertising, and Political Advertising
Locations
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Primary
Get directions
Washington, DC, US
Employees at Polaris
Updates
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I am honored to announce that earlier this week I was recognized by the American Association of Political Consultants as a 2024 winner of the 40 Under 40 award. My cohort was full of incredible professionals and I was thrilled just to be included. Starting Polaris has been an incredible journey thus far, and being recognized for my innovative work in the political media buying industry further fuels me to achieve the vision of creating a new kind of buying agency. Thanks again to everyone who has supported me on this journey!
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We're so excited to welcome the latest addition to the Polaris team - Audrey Whitehurst! A veteran of Democratic politics and digital media, she is joining as our new Senior Media Strategist
I am so excited to share that I have joined the team at Polaris Campaigns! Building on my experience in digital media, I am looking forward to refining cross-screen media planning with a focus on efficiency and effectiveness on both linear and digital. It has become clear that the future of media is screen agnostic and strategically integrated, and I am so excited to be a part of the team making this a reality for the Democratic Party.
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Founder & CEO Tom Pino spoke to Campaigns & Elections about what we're building at Polaris and why it's so crucial for Democrats to be nimble in the increasingly fractured media space. This means: - Letting your audiences and messaging dictate your media mix - Hiring diverse and culturally competent consultants - Be willing to throw out the old playbook and do things differently (it's not 2008 as much as some out there wish it was)
Targeting diverse communities of voters as their share of the electorate grows is getting harder for media buyers, but one practitioner said the first part of the equation is actually fairly simple for 2024: Be sure you are hiring vendors who are “culturally competent.” “I’m really sensitive to this, being one of the few Latinos in the space [to] run media and knowing how important specifically Latinos are to Democrats [getting elected],” said Tom Pino, who recently launched the paid media firm Polaris. “Our job is pretty difficult because we’re in cities that are expensive,” he said. “We are younger or more diverse, and we can consume media a bit differently, so having better data [can make] targeting a bit easier.” Full article here: https://lnkd.in/gfqfiYzE
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Polaris reposted this
Our incredible client Polaris (founded by Tom Pino) is a Latino owned progressive media strategy agency dedicated to providing solutions to candidates and causes. Specializing in both television and digital, Polaris will work with clients to meet voters’ rapidly changing media consumption habits – bridging an innovation gap that has plagued modern Democratic campaigns. As they gear up for the 2024 election cycle, Polaris is hiring for three distinct roles (Senior TV Buyer, Senior Digital Buyer and Director of Ad Operations) and collecting general interest applications. Please reach out with any questions at sarah@amethystops.com. https://lnkd.in/gfeJaPdG