🚨 JUST RELEASED 🚨 From Moment to Mainstream: What International Consumers Really Think About Women's Sports Report 🌎📈️ Done in partnership with SurveyMonkey, this report is the largest global study on women’s sports fans. Here's just a glimpse at the insights from 14,000+ people across 7 countries: 👀 77% watch women's sports (only 8% less than men's sports) 🎥 64% believe there's not enough media coverage of pro women's sports 🦸♀️ 88% think pro women athletes are impactful role models Download the full report here 🔗 https://lnkd.in/eYCRDQGi And learn more about our partnership with SurveyMonkey and research here 🔗 https://lnkd.in/e9uJpzqX #MomentToMainstream #SurveyMonkeyxParity
PARITY | A Group 1001 Company
Marketing Services
Our goal is to change the game for women athletes through powerfully inclusive and equitable brand partnerships.
About us
Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2020
- Specialties
- influencer marketing , consulting, and women's sports
Locations
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Primary
New York, US
Employees at PARITY | A Group 1001 Company
Updates
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ICYMI: 🏀 WNBA secures $2.2B TV deal — and could earn more, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company on LinkedIn
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Naya Tapper, OLY has undeniably shaped USA Rugby. 🇺🇸🏉 She is the first American woman with 100 tries, and the all time record holder for most tries. She reached her goal of becoming an Olympian in Tokyo, stamping her name in the record book and helping lead the US to a strong 6th place finish. But Naya also sees the big picture — the world of sports is drenched in tradition and an opaque hierarchy. Together, she and co-captain Lauren Doyle have pivoted the culture of US Rugby to one of accountability, transparency, trust and love. Now, as she makes her second Olympics appearance this month after announcing her retirement, Naya's significant impact on the broader rugby culture is due to be celebrated. 👏 Read our latest Athlete Spotlight by Skyler Samuelson Espinoza 🔗 https://lnkd.in/gPKaVy5S #ParityAthletePOV #USARugby #2024OlympicGames
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Little girls with big dreams grow into world champions. Noemie Fox — French-born, Australian slalom canoeist — has been making waves internationally since 2013. Today, she's a world champion. 🌟 Noemie's story is just one among tens of thousands of pro women athletes whose stories are set to explode in the women's sports popularity boom. #WomenInSports #AthleteMarketing #WomensSports #SportsBiz 🎥: Noemie Fox
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PARITY | A Group 1001 Company reposted this
Now that's some genius marketing. 👏💡 • Parity, Inc., the sponsorship platform dedicated to connecting brands with women athletes, helped land an especially delicious brand deal last week. Last Wednesday, the Minnesota Pork Board announced that synchronized diving duo Kassidy Cook and Sarah Bacon are joining Team Pork with the hashtag #CooknBacon. 🥓 • For more sports biz wins like this one, subscribe to our free, 3x-weekly sports biz newsletter here: https://lnkd.in/eYH82ywF • “Pardon the pun, but their sizzling hashtag is proving irresistible to brands with a relevant product or storyline,” Parity CEO Leela Srinivasan told The GIST on Sunday. “Kassidy and Sarah will be #CooknBacon for years to come and, since they train in Minneapolis, this partnership made sense all around.” • 🤝The partnership: As Team Pork’s newest members, the athletes will engage with social media followers, appear at community events, and make appearances on behalf of Minnesota Pork. Cook and Bacon will also promote pork products as part of the sponsorship. • The Minnesota Pork Board can benefit from the two divers’ social media reach, with Cook’s 109K Instagram followers and Bacon’s 17K giving the Pork Board’s 3K-account some added fat. 👀 • 🙌The alignment: The pair boast perfect names for a sponsorship like this, but finding the right partner was key. Clever pun-inspired athlete marketing has seen success in the NIL space, where Iowa Pork Producers Association signed a similar deal with four Iowa State football players whose last names spelled “Purchase Moore Hamann Bacon.” And that’s not even Decoldest example. • Food brand partnerships with Olympic athletes are a tried and true advertising tradition (think Wheaties), but synchronized diving doesn’t generally have the biggest star names. • Srinivasan called this diving deal a “fun example of organizations leaning into a more diverse array of athletes,” noting that Parity helps brands “look beyond the usual suspects” in athlete partnerships. So much to savor. 😋
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ICYMI: 🏐 Spanx partners with League One Volleyball to support young volleyball players, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company on LinkedIn
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Let’s talk about why Gen Z is all-in on women’s sports. 🎯 Gen Z values authenticity, and women athletes like Olivia Dunne and Angel Reese deliver just that on social media. While traditional media overlooks women’s sports, digital platforms like TikTok and Instagram are where they shine, perfectly aligning with Gen Z’s viewing habits. Plus, both Gen Z and women’s sports champion diversity, equity, and inclusion, making this a powerful, socially conscious connection. 🤝 Caroline Fitzgerald, Founder of GOALS | Women’s #SportsBiz, shares how this phenomenon came to be in her most recent article "Gen Z Loves Women's Sports". Dive in to discover more about this trend and why investing in women’s sports is a smart move to future-proof your brand. 🚀📈 #SportsBiz #WomensSports
Gen Z Loves Women’s Sports
PARITY | A Group 1001 Company on LinkedIn
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PARITY | A Group 1001 Company reposted this
Chief of Sponsorship Strategy & Activation at Group 1001 (parent company of Gainbridge, Delaware Life, Clearspring, & Parity)
Looking forward to this Olympics Paris 2024 themed NASCAR activation this weekend with our sister company, PARITY | A Group 1001 Company - celebrating the first time there will be equal representation of male and female athletes at an Olympic Games...! ...and special thanks to Brett Nicholson for another 🔥🔥🔥 paint scheme! #SportsBiz | Leela Srinivasan | Alana Casner | Lindsey McKone | Madison (Kiser) Huggins | Elizabeth Montavon | Women's Sports Foundation | #Group1001 | Corey LaJoie | LEEANN EGOLF | Group 1001 | Gainbridge
We're celebrating Parity in Paris. We're proud to represent PARITY | A Group 1001 Company on our No. 7 to celebrate that Paris will be the first Summer Olympics to feature equal numbers of male and female athletes. Parity is committed to closing the gender income and opportunity gap in professional sports. Much like Parity, Gainbridge uses 47% of their sponsorship dollars to support women's athletics.
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ICYMI: 🦿 Toyota features Paralympian as part of long-running campaign.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company on LinkedIn
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ICYMI: Last week we hosted a powerhouse panel discussion with motorsports drivers and Paris hopefuls! We dove deep into the challenges and triumphs faced by women in sports, and how we’re racing towards a more inclusive future. Thanks to RBC Wealth Management, Women in Motorsports North America and all of the partners for facilitating this conversation. Stay tuned for the blog recap #WomenWithDrivePikesPeak #WomenInMotorSportsNA
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