Ovative Group

"Are people responding with their wallets and their dollars?" Ovative's EVP of Strategic Initiatives Steve Baxter recently dropped some knowledge at the #RetailMediaSummit with Path to Purchase Institute. While marketing experts are still navigating the world of retail media, one clear advantage is the tangible feedback consumers offer through their purchasing behavior. Learn more about Ovative's retail media offerings: https://bit.ly/45SPjpA

Google's algorithm has always been a mystery. Until now🔓 In a massive leak, 14,000 potential ranking factors were recently unlocked. With more insight into Google's algorithm than ever before, marketers are questioning how their SEO strategy should change. Our experts dug through the research so you don't have to. Learn how to improve your SEO strategy: https://bit.ly/3zzlcHr

Meet Abby Burton, a Manager on our Affiliate team! Abby believes Affiliate is the key to driving strong, incremental value within businesses' upper funnel marketing strategy. She designs actionable strategies that improve brand awareness through content and influencer partnerships. Abby is also passionate about pioneering new strategies within the ever-changing Affiliate channel. With AI and new online shopping models making industry waves, she is testing new targeting capabilities and integrating them into our measurement models. Want to work with driven experts like Abby? Learn more about our team: https://bit.ly/45FzORV

The news is out: Ovative is the Star Tribune Top Workplaces Leadership Award winner! 🎉 As a first-time qualifier for the large firm category, this recognition is a testament to our leadership team's commitment to evolving our work and empowering our team. “One of our founding beliefs is trusting people to do the right thing. We balance prioritizing moments of connectedness to build relationships and spark collaboration, along with setting clear expectations and objectives so the team is empowered and trusted to work together to drive our growth." - Dale Nitschke, CEO Read more about this special recognition: https://bit.ly/4eEnDIR

You're not alone: many retail marketers are navigating tight budgets. Yet, there are still high expectations that every media investment drives high impact. We’ve got the answer. Enterprise Marketing Return (EMR) is the holistic metric our experts use to understand the impact of their channel investments on retailers’ revenue, customers, and brand. So, here's our gift to you: the 2024 EMR Power Rankings, calculated using real brand data to determine the paid media channels driving the highest returns. To learn more, listen to our Omni Talk Retail podcast episode featuring Ovative's Sr. Director of Measurement Chuck Anderson-Weir: https://bit.ly/3xxTnyT Or, find the full rankings here: https://bit.ly/4cgKWqE

Ovative is a Star Tribune Top Workplace for the 9th consecutive year! 🎉 Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions. We are proud to be recognized for a culture focused on team development and being inclusive of all dimensions of difference. “We know the world is always changing, so we’re here to keep listening, learning, and investing in ways to be a place people want to come, belong, and contribute to the impact we drive.” - Dale Nitschke, Founder and CEO Read more about our recent win: https://bit.ly/4eAY4sh

It was all eyes on AI at #GoogleMarketingLive2024 👀 From AI-generated creative to PMAX reporting updates, Google unveiled 30+ ad innovations and technological advancements at its annual event. Learn our experts' tips for leveraging the latest ad innovations from #GML2024: https://bit.ly/45rNQ9v

Ovative expert Sam Bloomfield is revealing his thoughts on the future of trading in The Trade Desk's Traders of Tomorrow. "It's all about reaching the right person at the right place at the right time. Then, reaching them with the exact right content and message based on where they are in their journey." That kind of precision is hard to come by. With the TradeDesk, we've got the data we need to drive the level of impact our clients desire. https://bit.ly/3VCtdnB

In our most recent #PerspectiveSeries, Jillian Hiscock shared her experience as the Founder and Owner of Minneapolis' A Bar of Their Own, an inclusive, family-friendly sports bar that exclusively shows women's sports. As a queer woman, Jillian prioritizes building safe places for those who are marginalized. She shared some powerful insights with our team: ◼️ Program towards the most marginalized, and everyone will benefit. ◼️ Create spaces where people are comfortable challenging you. ◼️ If people made the rule, people can change the rule. Thank you, Jillian, for challenging our team to prioritize inclusivity wherever we are! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3z1gHW7

How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2