Chief Executive Officer at Nestlé | Rethinking Business Growth to Drive Value
If you don’t already know (and love) Orgain, invest a few minutes and watch the video below. This is a great example of Nestlé taking a ‘best of both worlds’ approach to open up new opportunities and grow brands globally. Andrew Abraham and I joined the team at Orgain’s HQ in Irvine, California to talk about what we’ve learned in our work together and what’s ahead: 1️⃣ We’re in an incredible moment to apply core brand and product strengths to rising #trends: Interest in high-protein products has never been higher. That continues to be a major opportunity for a credible brand like Orgain that has shown the ability to deliver great-tasting options that are higher protein and low- or no-sugar. 2️⃣ Our collaboration can preserve what works AND layer on additional strengths: The strength of Orgain is its innovation muscle and speed-to-market. It’s critical to maintain that while we layer on Nestlé's strengths: deep scientific expertise, global reach, and more. 3️⃣ While Orgain has significant growth opportunities in the US, it’s also poised to take off globally. It’s a brand that travels well. We have the chance to reach markets with strong digital affinity (for both brand building and distribution), as well as tapping Nestlé’s physical infrastructure around the world. Thanks to the team for welcoming us, for the great questions and ideas throughout the visit, and the continued hard work to catapult Orgain to new levels. Watch the excerpt from our employee townhall here: #startups #health #nutrition #CEOconversations