The Gartner® Magic Quadrant™ for Content Marketing Platforms offers an independent evaluation of providers across the CMP market. Which is why we are extremely proud that Optimizely has been recognized as a Leader for CMPs for 7 years running*! See why we were positioned highest for Ability to Execute here: https://lnkd.in/e-brnmnS
Optimizely
Software Development
New York, New York 128,236 followers
The all-in-one system for marketing—purpose-built to help teams create & optimize personalized digital experiences, fast
About us
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care.
- Website
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https://www.optimizely.com
External link for Optimizely
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- A/B Testing, Mobile optimization, Conversion Rate Optimization, Split Testing, Customer Experience Optimization, Personalization, Digital experience, CMS, digital commerce, optimization as a service, Content Management, Content Marketing, and Feature Experimentation
Locations
Employees at Optimizely
Updates
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Amsterdam, London and Berlin! 3 cities in 10 days - The Optimizely had a great time at the Mind The Product European roadshow discussing research strategies, experimentation and all things AI with the product manager community. Check out some pictures from our 10-day journey, and if you missed us be sure to join us at Opticon this fall: https://lnkd.in/eAb59WCC
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Looking for an event where visibility becomes crystal-clear, where work flows differently, and insights live at the tips of your fingers? Then Opticon 2024 is the place to be! Join us in Stockholm, London, San Antonio or Online to be transported into Onederland – a world full of phenomenal keynotes, mesmerizing sessions and captivating networking opportunities that will make your marketing dreams come true. Register TODAY for an event like no other: https://lnkd.in/eAb59WCC
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Brooks Running managed to see an 80% decrease in their return rate after optimizing beyond the conversion rate with Optimizely. ...but what does it mean exactly to optimize beyond the conversion rate? It means focusing on the customer experience to protect the bottom line, which is done by shifting from A/B testing to personalized experiences for different customer segments. Check out the full story here to see how you can follow in their footsteps: https://lnkd.in/drQZgcCU
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In today’s market, personalized experiences aren’t just a preference—they’re a must-have. But between high consumer expectations and the era of third-party cookies coming to an end, marketers are wondering, “Are we *genuinely* prepared for the future of personalization?” To uncover these groundbreaking insights, we conducted a global survey of 1,000 marketing, e-commerce and IT executives. So go ahead...dive into the minds of leaders crafting personal connections with their audiences by checking out the full study here: https://lnkd.in/ezuXmrU9
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Not to be the bearer of bad news, but if you relate to any of these 9 warning signs, then your marketing team might be broken... But don’t worry, we’re here to help! Learn more about how you can spot these 9 signals and improve marketing alignment here: https://lnkd.in/evsgK2QQ
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Did you miss Content & Beyond, our latest thought leadership virtual event for content and digital marketers? Not to worry! All of the sessions by industry experts, including Deborah Breines from Travelers, Cathy McKnight, PMP from The Content Advisory (TCA), Andrew Bolton from Knotch, and more are available on-demand to watch at your own convenience. In the 2-hour virtual event, speakers shared how to: 🤝 Unite your content and web teams for exceptional marketing 📈 Create a measurement framework that drives content impact 🔁 Beat the struggle of content re-use in multi-channel marketing ✍️ Take a campaign-first approach to content creation 💻 Produce an award-winning website in today’s landscape ➕ And much more! Don’t miss out on valuable takeaways that can improve your content and web performance. The session recordings are free and available to view now: https://lnkd.in/eaGE4JWq
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Does your team suffer from tech burnout? Have you come in contact with scary martech stacks? Have you or a loved one experienced the headache of navigating the myriad of martech solutions? If you answered yes to any of those questions, you may be in need of a Content Marketing Platform (CMP). With a CMP, you can say goodbye to juggling a plethora of martech solutions because you’ll have the content and tools you need, all in one place. 🙌 Discover how to build an integrated marketing tech stack that's both powerful and user-friendly in our recent blog: https://lnkd.in/exqK_PWK
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In a pinch and need customer data quickly? Optimizely Data Platform (ODP) and Opal have got your back. One click and our Customer Summary Generator turns historical customer data in your ODP customer profiles into a digestible written summary. Use it however your heart desires! Learn more here: https://lnkd.in/eJB_n_QT
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