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For Gen Z, sports fandom is all about personal brand. Overtime nails it with this. Tyler Rutstein understands what drives this new generation of fans. Geographic allegiances? Nahhh not anymore. Today, it's the athlete's star power and cultural relevance that matters most. Overtime made an intentional call to scrap traditional city-based team names. Why? They know a kid from Chicago might be rocking a LeBron jersey or backing the Knicks because they love playing with Jaylen Brunson in 2K. In this new landscape, digital clout reigns supreme. Overtime has their finger firmly on the pulse of youth culture and they're not afraid to use that awareness to stay ahead of the game. So, is the era of diehard local fans coming to an end, or will hometown pride always have a place in sports? Dive into our full conversation with Tyler, Chief Brand Officer of Overtime on the latest episode of How The F** Did You Get* That Job, out now on openfortunemagazine.com.

From marketing NBA stars like Derrick Rose at Adidas to growing Overtime from a simple Instagram account into a sports media behemoth, Tyler Rutstein's career has been all over the map. As the Chief Brand Officer and Head of Commerce at Overtime, he's leveraging his diverse experiences to redefine how Gen Z engages with sports content. In this episode of How The F**k Did You Get That Job?, Tyler dives into exactly how Overtime is approaching sports content differently to engage the TikTokers and iPad kids. He shares insights on their new age approach - from engaging athletes as creators to experimenting with new content formats. Whether you're in sports media or just fascinated by the rapid rise of Overtime, this is a must-listen. Here’s what we covered: [07:35] Tyler's early days working on basketball marketing at Reebok/Adidas [24:05] Joining Overtime in its infancy and growing the brand [29:48] How Overtime differentiates its content to appeal to Gen Z [34:04] Building a strong brand identity and community around Overtime [35:22] Partnering with athletes to co-create engaging content [31:13] Experimenting with new content formats and platforms like TikTok [37:58] What's next for Tyler and Overtime Check out the full episode to hear all of Tyler's insights and stories from his career at the intersection of sports, media and culture: openfortunemagazine.com

Guess what Nicholas Reichenbach, the founder of Flow Alkaline Spring Water, thinks are the keys to being a successful entrepreneur: “Tenacity” and "ignorance”. He is steadfast in his belief that you must have the audacity to cold call CEOs and knock on doors uninvited. He charges ahead without overthinking, pushed by determination and just a sprinkle of naivety. This approach built Flow into a global hydration leader. He proves that sometimes, not knowing the "rules" can become your greatest asset in business and his story challenges us to reconsider our own limits and fears in entrepreneurship. Maybe the key to success isn't knowledge, but the guts to act without it. What's the most "ignorant" move that unexpectedly paid off in your entrepreneurial journey? Catch more from Nicholas Reichenbach in our full episode, now live at openfortunemagazine.com.

Nicholas Reichenbach, the brain behind Flow Alkaline Spring Water, isn't your typical suit-and-tie CEO. This guy's resume reads like a tech startup fever dream - from slapping the first ringtone on an MP3 phone to birthing Blackberry's app store. In this conversation, Nicholas lays out Flow's journey from idea to market disruptor. He doesn't pull punches about leveraging his family's spring water legacy or how he got celebs genuinely interested without throwing cash around. It's a look behind the curtain at a brand that’s building around purpose and sustainability in a sea of profit-hungry copycats. Here's what we dive into: [02:18] Nicholas's journey and the inception of Flow [04:52] Growing up next to a natural spring and its impact on his career [10:57] Creating the app store for Blackberry and lessons learned [21:00] The birth of Flow and hitting the market at the right time [24:08] Creative strategies for building the Flow brand [27:48] Flow's unique marketing perspective and sustainability focus [30:30] Leveraging celebrity connections to grow the brand Don’t miss the full episode with Nicholas Reichenbach, now available at openfortunemagazine.com.

Have you ever made a connection between your mental health and your dental hygiene? Ben Checketts is on to something with his philosophy of “mental flossing”. At Rhone, they're all about mental fitness. They're not promising to cure depression or anxiety, but they ARE all about helping you build a solid foundation. Just like how daily flossing keeps your pearly whites in tip-top shape, a little daily maintenance goes a long way for your mental well-being. Think of it as your mental health toolkit - breathwork, cold plunges, yoga, heart-to-hearts with a buddy. Find what works for you and make it a non-negotiable part of your routine. Because life will inevitably throw some pretty gnarly curveballs. And when those tough times hit, you'll be grateful for that rock-solid mental foundation you've built. So go on and get your mental floss on. Your future self will thank you. Check out the full episode at openfortunemagazine.com

Some brands seem to think slapping a logo on some overpriced spandex is enough to win over customers. But then there's Rhone. They're not just in it for a fat check. They've got a mission to create activewear with some real substance. For Ben Checketts, Rhone's Creative Director and Co-Founder, making clothes is just the beginning. He and his team are diving headfirst into the heavy stuff - like men's mental health. And they're not just paying lip service. They're making it a core part of their brand’s DNA. By fusing mental and physical fitness, Rhone is giving guys a space to get real, share their stories, and tackle mental well-being in a fresh way. With raw storytelling and carefully crafted experiences, Rhone is taking a stance and not just sitting on the sidelines. They're showing the world that mental gains are every bit as vital as the ones you bust your ass for in the gym. With all these trend-chasing brands today, Rhone is standing out by standing for something that actually matters. Hear more of Ben’s story and the values guiding Rhone on our newest episode, now live at openfortunemagazine.com

From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health. On this week's How The F**k Did You Get That Job?, Ben takes us on a ride through the creation of Rhone. He shares the lightbulb moment that sparked the idea, the challenges of turning that vision into a reality, and the bold moves that have set Rhone apart in a sea of activewear brands. Here's what we cover: - [05:51] The lightbulb moment behind launching Rhone - [09:33] Turning an idea into a fully realized brand - [12:04] Aligning Rhone with the cause of mental health - [15:39] Making men's mental wellness a core part of the brand - [23:14] Scrappy marketing moves in the early days - [29:56] The decision to expand into women's activewear - [34:28] What's next for Ben and Rhone Dive into the full episode here: openfortunemagazine.com

Too many people underestimate the value of emotional intelligence when it comes to selling your ideas. You can't just barge into a room and start spouting ideas. You gotta read the room, feel the vibe, and find that sweet spot. It's about finesse, adaptability, and knowing when to push and pivot. Shoutout to Timm Baldwin, AVP of Marketing & Brand Strategy at Towson University, for joining us on this week’s podcast. Now live at openfortunemagazine.com

Your idea is not your spouse - it's a Tinder date. You might be thrilled about it, but if it's not working out, you gotta be ready to swipe left. Getting too attached is a recipe for disaster. Start with an idea, but hold it loosely and be open to molding it based on your team's input. Listen to their concerns and perspectives, and be willing to let go of what's not working, even if it was your brainchild. The best ideas are born from collaboration and the willingness to make them stronger together. Want more of Timm Baldwin's advice? Catch the AVP of Marketing and Brand Strategy at Towson University on How The F**k Did You Get That Job, dropping this Wednesday.

Nate Jorgensen learned to survive the toughest challenges in life through freshman football. As a late bloomer, he was constantly getting his ass handed to him. Every day was a battle just to make it through practice without quitting (or dying). But he made it through, and that experience became his touchstone for knowing he could get through rough times. Fast forward to Nate having triplets (yep, you read that right). Suddenly, he's facing midnight feedings, endless diaper changes, and three screaming babies. But whenever things got tough, he'd think back to freshman football. If he could survive that, he could handle anything. The challenges we face early on, the ones that push us to our limits, aren’t just character-building moments. They're training for the big leagues of life. They teach us that we're capable of so much more than we think. Check out this week’s episode of How the F**k Did You Get That Job with Nate Jorgensen, Sr. Director of Marketing at Miami University, now live at openfortunemagazine.com