Omnia Fishing

We've been releasing new features for our Omnia PRO members at a blistering pace this year. Thanks to input from our customers, we're including some visualizations that have never been seen in the fishing industry before. We now have access to a ton of data on lake conditions like water temp and clarity readings from satellites. Having a firehose of input is great but the hard part is organizing it in a useful way for anglers. We started by presenting maps showing the latest info in a static view, which was useful, but our anglers still had a tough time recognizing the changing trends in the water. To address this, we've added a date slider to our water and temperature maps that allow members to view multiple sample readings over time, and to slide back and forth between dates. With this info in hand, anglers can more easily find trending spawning or feeding zones and avoid wasted time fishing dead water. Anglers are a unique bunch and that's one of the reasons that a one-size-fits-all approach would never work for our industry. Thanks to all the fish-heads that work at Omnia, and the great relationship we have with our customers, we're able to hear directly from the experts on what they want to see. And then we build it!

Quietly blowing out our February targets and using the extra day of the month to feast together! Big effort, big month. Everyone worked their tails off to exceed February goals. Thanks Pancheros Mexican Grill

Now here's a fun update to deliver. Omnia's mission is to help anglers have more success on the water, by gathering and organizing useful fishing info by lake. Today we're taking another step forward by bringing a new feature our Omnia PRO map layers: depth contours from Garmin Navionics. When we launched our mapping service for Omnia PRO members last year, we sought user feedback from our community of anglers to help us refine and develop the experience. Having comprehensive and fine-grained contours has always been at the top of the list of requested features. Navionics is the most trusted name out there so we're excited to be able to provide it to users, alongside our 10 other map layers with fishing info. It required our development team's creativity and a lot of persistence to make it all work together but now that it's here, it should be a killer feature for those planning an upcoming trip. On to the next challenge!

I get asked if customers are hesitant to buy fishing rods online because it's an item they like to "feel." What they actually want to know is how they'll perform and what they can expect from the rod. Much of that relates to how and where it will bend. Omnia Fishing recently launched new Rod Bend Series to show how each rod action and weight will bend with full explanation on what the action means. This is an incredible resource for customers to feel confident when they make a rod purchase without touching the rod in a physical store. It's also a great resource for learning how to use the rods you already have. As Omnia continues to define "better tackle shopping," let us know what you think and what rod brand and line we should shoot next. All videos in the Rod Bend Series are available using our shoppable video format here: https://lnkd.in/gb5VY6x8 #fishing #ecommerce

Ever wonder how a rod will bend before you buy it online? We've launched a new content series to show how each rod action and weight will bend with full explanation on what the action means. This is an incredible resource for customers to feel confident when they make a rod purchase without touching the rod in store. It's also a great resource for learning how to use the rods you already have. Omnia continues to define "better tackle shopping." Let us know what you think and what series we should shoot next.

We're looking for a talented social media pro that knows their way around a camera and a Carolina Rig. Know anyone who might be interested? #hiring

Seth Feider is your tour guide on this behind the scenes look at Omnia HQ

We've recently released our new "Dynamic Kits" feature. These fishing kits are built entirely from the way we structure data, user generated content (UGC) in the form of fishing reports filed by lake, and a little Al/ML mixed in. Just like a in-store associate walking you up the isles of a big box store and explaining what you need to catch your targeted fish. Give the kitting process a try from our homepage. Select your species and lake at the top of the home screen and you'll see a full kit of top recommended strategies, techniques, and gear as well as media to explain how to set it up and make it work for you. You can customize the kit based on brand and price preferences and then you can add the entire kit to your cart for check out. We're re-imagining what it's like to shop for fishing gear online.