Omeda

Publishers can't depend on traffic to sustain themselves anymore. And The Guardian's shifting its audience strategy in response. Instead of chasing one-time website visitors, they're shifting their audience experience and product to maximize repeat readers and donations. That's no easy task. So our CEO James Capo and Brian Morrissey, founder of The Rebooting, talked to Emilie Harkin, SVP of Growth of The Guardian, and Thomas Johnson, VP of Audience and Strategy of The Guardian US, about how they're doing it. Among the topics discussed: ⭐ The challenge of using “engagement” as your North Star metric ⭐ Why audience segmentation is table stakes for all publishing businesses now ⭐ The case for hiring a Chief Audience Officer Watch the recording here: https://lnkd.in/g6mRVnXm

SMS messaging is now available on Omeda! Use SMS to send personalized, time-sensitive messages to your audience where they are most active – on their phones. Before you can send SMS messages on Omeda, you'll need to: 1. Set up phone numbers 2. Start collecting & mapping your opt-ins 3. Update your Omeda forms Visit our Knowledge Base to learn more and get started: https://lnkd.in/gdvEDukE

According to the American Press Institute’s Media Insights Project, 47% of new subscribers sign up after encountering paywalls on a site they like and respect. But paywalls can just as easily push potential subscribers away if they’re not implemented strategically. Create paywalls that pay off with these best practices:  

Shifting from free to paid content is the single most important decision your media company can make. Because you’re not just changing your business model — you’re fundamentally changing the nature of your relationship with your audience. Without the right strategy or tech, it's a big risk. So we talked to someone that nailed the transition: In this customer story, learn how Virginia Business successfully pivoted from a free to paid subscription model — and increased their circulation revenue by 65% in one year. https://lnkd.in/gR_bs-B2

On July 18, we’re launching SMS on Omeda to help you broaden your communications and connect with your audience. That's because when it's done well, SMS helps you reach your audience more directly and quickly than any other channel. But how can you engage your audience over SMS without annoying them away or missing important revenue opportunities? Click through to learn how to run effective SMS campaigns — or read the full post here:

How can you stay connected with your audience as platforms become less reliable? Join us tomorrow at 1:30pm ET as our CEO James Capo, Brian Morrissey of The Rebooting and Emilie Harkin of The Guardian talk about how publishers can adapt their audience strategies for the post-traffic era. Here's what you can expect: ⭐ The new skills publishers need to master in audience development ⭐ Getting around roadblocks in talent, technology, or workflows ⭐ What the modern audience function looks like Learn more and sign up here: https://lnkd.in/gCAx-v4m?

SMS is becoming more attractive as an owned distribution channel. But as with any new channel, your success will come down to execution. How can you create campaigns that grab attention without annoying your audience? When does it make sense to text your audience, and what's best left for email? How many texts are too much? Plan successful SMS campaigns with these best practices: https://lnkd.in/gea93DyD

Tune in next week to learn how Questex simplified their NPS survey process and improved their event experiences with Omeda and CredSpark! Sign up here: https://lnkd.in/gGX_Et3w

On Wednesday, July 17, from 2:30-3:30pmET, The Rebooting is holding an online forum to discuss new audience strategies in a time of flux, to put it mildly, in traffic patterns. I'll be joined by Omeda's James Capo and The Guardian's Emilie Harkin and Tom Johnson. If you cannot attend the session live, you’ll get access to the replay. https://lnkd.in/eFvMvHRv

"The flywheel of media — whether it's a subscription, advertising, sponsorships, events, white paper downloads — it's all built around the audience member." Now's the time to invest in your audience. Our CEO James Capo spoke with Jacob Donnelly of A Media Operator about why media brands need to shift from breadth to depth — and what roadblocks are still standing in their way. Check out the full conversation below: