We bend the knee and swear an oath ... to protect our ocean and our planet. We are so excited about this partnership with Sea Bags, LLC, HBO Max and the Empire State Building! 🌊 🐉 👜
Excited to announce our epic sustainability partnership with the Empire State Building and HBO Max for the "House of the Dragon" global promotional campaign. To celebrate the Season 2 premiere on June 16, a 270-foot true-to-size installation of Vhagar, the series' largest dragon, was perched ominously atop the Empire State Building. After her flight—and to ensure the massive installation didn't end up in a landfill—Sea Bags transformed the dragon canvas into a limited-edition collection of tote bags, giving it a second life. These recycled totes carry a piece of New York City's skyline and support a greater environmental cause. Each tote sold supports Ocean Conservancy's mission to protect the ocean and create science-based solutions for its health and the wildlife and communities that depend on it. We're proud to advance our mission by creatively repurposing promotional materials while supporting the environment. This initiative is an inspiring standard for companies to explore avenues for reducing, repurposing, and recycling materials to conserve and protect our natural world. Read more: seabags.me/4do8qu1 #Sustainability #HouseOfTheDragon #EmpireStateBuilding #OceanConservancy #RecycledFashion #EnvironmentalImpact #GreenInitiatives #CorporateResponsibility