OBI Creative

Consumer behavior is evolving fast while being driven by tech and societal shifts. From eco-friendly choices to personalized experiences, businesses are adapting. Mary Ann O'Brien weighs in on consumers shopping directly on social media and how this trend has reshaped retail and marketing strategies in "16 Big Shifts In Consumer Behavior That Are Impacting Marketing Today" from Forbes: https://lnkd.in/gvs2idbF

Our team ventured to Indian Creek Golf Club for Pinnacle Bank Championship Media Day! The crew had a great time coordinating with local media and assisting the Pinnacle Bank team throughout the event.   The Pinnacle Bank Championship tees off on August 5, stay tuned for more behind-the-scenes content from this great event.

Meet Bella Syslo, one of OBI's summer interns! Majoring in advertising and public relations at the University of Nebraska-Lincoln, Bella's skills in copywriting and market research have been aiding our social media and client services teams. Her time on UNL's National Student Advertising Team has inspired her love of copywriting. On her days off, Bella loves to run, spend time with her two dogs (Hank and Willie Nelson) and try iced oat milk lattes at coffee shops around Omaha. Bella is excited to gain confidence in every area of our agency and to collaborate with those at OBI on varying projects. Welcome to the team, Bella!

A viral post on X kicked off a social media frenzy amongst college football teams about what made their team or stadium unique. Staying on top of trending content is a game changer in social media advertising. While participating in social media trends may be controversial in the marketing industry, adjusting your strategy to include what resonates with your audience can help you succeed. That's why our social media experts intercept the top trends to ensure that our clients stay at the top of their game. This social media trend went viral because it tapped into what college kids love most: beer and their favorite football team. The participating college campuses knew this would resonate with their target audience, hence why so many variations of this post ended up on X. Check out a few of our faves! Looking for a social strategy that will make your fans go wild? Let us help.

AI-powered tools are revolutionizing the agency landscape with unmatched efficiency, engagement and strategic insights. Beyond the usual suspects, exploring lesser-known options can be the key to staying ahead. Our CEO, Mary Ann O'Brien reveals her top picks for these hidden gems in AI technology in "17 Innovative AI Tools Agencies Can Leverage (And How)" from Forbes. Read more to unlock the potential of these game-changing innovations: https://lnkd.in/gk5KDzM9

OBI Creative is excited to share that in Q2, our team has grown by five! These new additions bring a set of diverse expertise and unique talents that continue to fuel growth at OBI. Welcome Kristin Hawley, Paige Brophy, Jae Meyer, Meredith Warren and Sophia Berglund!

On Social Media Day, we're celebrating capturing authentic moments with lo-fi content. Embracing the imperfections, taking a risk and leaning into the cool factor of marketing may lead to some high-impact results. Discover why lo-fi content is more than a trend—it's part of an effective strategy that resonates across demographics and platforms: https://lnkd.in/gPws-K2G #SocialMediaDay

At OBI, we're proud of our work and our people. Our amazing team comes together with passion and respect, pushing boundaries and achieving great things. We celebrate diversity, spark creativity, and create a space where everyone can shine. #HappyPride Shoutout to Brownie Bar Bakery for our delicious treat yesterday!

We’re proud to celebrate one of our graphic designers, Keegan Towey, on his recent recognition at the American Advertising Federation Nebraska’s ADDY awards! A University of Nebraska-Lincoln alum, Keegan’s ingenious senior design capstone titled “Cock Fight: Men vs. Masculinity” aims to challenge age-old perceptions on toxic masculinity through his creative eye. This project received two Gold ADDYs and a Judge's Citation at this year's awards. Our team is constantly inspired by his creativity, talent and amazing work here at OBI. Congratulations on your awards Keegan, we're lucky to have you!

Meet another one of our fantastic interns, Johnny Sloboth! Johnny is spending his summer collaborating with our Creative team after graduating from University of Nebraska-Lincoln with a degree in graphic design and minor in broadcasting. Johnny is looking forward to learning more about agency life and interacting with our clients. When he's not in the office, he enjoys leading bike bar tours Lincoln. We are incredibly lucky to have Johnny working at OBI this summer and can't wait to see all the great work he does. Welcome Johnny!