Nexxen

✨ What an exciting night! ✨ Nexxen was glowing with excitement as the official sponsor of the ThinkLA IDEA Awards After Party this year. The Nexxen Oasis was buzzing with magic tricks, aura readings, and even the chance to win a luxurious spa getaway! A huge thank you to everyone who stopped by and made this night unforgettable.

We’re thrilled to announce the launch of Nexxen’s Cross-Screen Measurement solution in Australia! 🇦🇺 Now, advertisers can measure unique and co-viewer reach, as well as audience demographics, across CTV and linear TV. This provides a comprehensive view of your campaigns and audiences like never before. Powered by exclusive ACR data from over 1.3 million opted-in devices via VIDAA, these solutions offer deep audience insights and help optimise advertising strategies for higher ROI. Read more on B&T: https://lnkd.in/gi2vv7p2

Happy Pride! Our amazing partner, LGBTQ-first streaming network, Revry, has selected us as their preferred SSP! We're so excited to continue this great partnership! https://bit.ly/4evTXxL

We analyzed 12 months of data, and the results show our integrated DSP, Nexxen Data Platform (DMP), and SSP drives better outcomes! Learn more: https://bit.ly/3VZLxHy

Have you heard the buzz around the NBA’s reported $76 billion media rights deal? Our CSO, Kenneth Suh, emphasized the vital role live sports play in driving ratings and engagement in ADWEEK last week, analyzing the true power behind this agreement. As he aptly put it, “Every streaming service and media company has come to believe that the crown jewel is live sports.” Read the full article to dive deeper into the impact of this groundbreaking deal today. https://bit.ly/3zgXIHc

There is nothing more powerful than highly accurate data to reach consumers in activation stages. That’s what Nexxen’s Chief Customer Officer Kara Puccinelli sat down with our valued partners at United Airlines and Molson Coors Beverage Company to discuss at the #AdweekHouse at #CannesLions2024. It was a big week as United Airlines launched its commerce media network, Kinective Media, leveraging the Nexxen Data Platform and DSP to be its first-to market partner for audience extension. This opens up a massive opportunity for brands to reach travelers throughout their journey with tailored and real-time offers that drive greater loyalty. Read more about the conversation here:

Spotted: Nexxen on wheels! You may notice our #NexxenRendezvous taxis jetting about town this week, making the journey around #CannesLions2024 a little easier for our valued clients and partners. On y va!

Here's to another great panel discussion, this time at ADWEEK House at Cannes! Yesterday, Kara Puccinelli joined leaders from United Airlines and Molson Coors Beverage Company to talk 'unlocking customer loyalty for first class growth.' Thanks again to Mike Petrella, Brad Feinberg and moderator Ryan Joe for their insights and candor. #CannesLions2024

Salut and santé to some of the fabulous partners who joined us for a welcome dinner last night at #CannesLions2024, starting the week off in style!

Nexxen is proud to support IAB Australia’s Ad Tech & Ops Summit happening on Wednesday, 19 June. This highly anticipated event will cover key topics from both a local and global perspective affecting the online advertising industry from product, people and operational perspectives. We look forward to seeing you there!