The New Consumer is a new publication covering the intersection of technology and consumer brands, founded and edited by longtime digital journalist Dan Frommer — that’s me.
External link for The New Consumer
Los Angeles, CA, US
The New Consumer reposted this
I had a great talk with Michael LaVitola about his plans for rebooting Foxtrot, the modern convenience store chain that unexpectedly went out of business earlier this year. What an opportunity! It won’t be easy. But it’s one of the best retail concepts I’ve experienced, and deserves a second shot.
The New Consumer reposted this
HOT TEA: Americans can't get enough matcha these days — its popularity among orders at Square merchants has doubled over the past five years. No surprise! It's delicious, stimulating, great hot and cold, and highly Instagrammable. And now increasingly mainstream, from cafés like Starbucks (an early adopter in the US) and Blue Bottle Coffee to the Taika cans at your local Erewhon. I've recently been making tiny iced Rocky Xu Rocky's Matchas, with a splash of almond milk, between AM+PM coffees. Chart via Consumer Trends Highlights, my new monthly trends newsletter at The New Consumer, in collaboration with Coefficient Capital. Link in comments.
Introducing Consumer Trends Highlights, a new monthly newsletter from The New Consumer’s Dan Frommer and Coefficient Capital. Check out the first issue, now live!
If you enjoy the Consumer Trends reports I make with Coefficient Capital, I have great news: We are now publishing a monthly version in newsletter format! Here’s the first one, and a link to sign up for future issues. The latest consumer data, charts, updates, and everything else that captures our attention. Free to read and share! Thanks again for being awesome partners Franklin Isacson Andrew Goletka Natalie Anna Borowski Arpon Ray Anna Whiteman Caroline Lippman Jimson Mullakary, CPA Chloe Kantor
Excited to publish our latest Consumer Trends special(!) report — focused on food and wellness — in collaboration with Coefficient Capital. Just in time for Expo West! Research and production by Dan Frommer and Natalie Anna Borowski, with data provided by Instacart, Toluna, and Earnest Analytics.
The New Consumer reposted this
I'm excited to launch a new series today focused on AI and the future of commerce. Over the coming years, AI could have profound effects on how we shop and interact with brands. And it's exactly the sort of collision of technology and the consumer experience that I set out to explore with The New Consumer. My launch partner for this series is Work & Co, the Brooklyn-based tech and design company. We kicked it off today with an in-depth interview: I spoke with Derek Fridman, a design partner at the firm. Lots of interesting stuff here: Why chat could be a good interface for commerce, why Derek is excited about Apple's forthcoming Vision Pro and spatial computing, and — perhaps most important — how companies of all sizes can start to experiment with #AI. Check it out and please let me know if there's a great AI-commerce company, concept, or person to feature in a future part of the series. (And my thanks again to Work & Co — just acquired this week by Accenture Song — for partnering with me on this project!)
The consumer economy is strong. 2024 is the year of weight loss. TikTok Shop is already huge. And so much more, from #Ozempic to #TheSphere to #AppleVisionPro. Excited to publish our Consumer Trends 2024 report, by Dan Frommer in collaboration with Coefficient Capital. 97 slides, free to view and share:
The HNGRY Summit looks great! Btw: Use our code NEWCONSUMER20 for 20% off your ticket.
A few weeks left before HNGRY Summit in LA! In addition to the wonderful speakers behind Blackbird Labs, Inc., goop Kitchen, Cravings by Chrissy Teigen, Eater, Resy, Everytable, & Anytime Spritz, we will be hosting interactive breakout sessions with founders from Hyphen, Martie, Maker Kitchens, Timber Grove Ventures, & Cookin Inc. I'm also excited to have Amira Khatib from Bluestein Ventures interview Madeline Rotman and me! If you're in the SoCal area and work in any aspect of food from CPG to restaurants and retail this event is for you. Space is limited so please be sure to grab your tickets soon!! Info & 🎟️ 👉 https://summit.hngry.tv
I read Instacart's 300+ page IPO filing, and was surprised by its sheer size (~$30b in transaction volume over the past year, 8mm customers) and complexity (600,000 in-store shoppers, 1,400 retail banners). But also that its advertising business — which many think is the future of the business — is already pretty mature. And while it's profitable, it actually needs to manufacture some growth — orders and spending are ~flat. Impressive + lots of questions. My full analysis (2,700+ words) at The New Consumer:
A must-read (or listen!) for food/CPG founders — and a great reason to join The New Consumer and unlock our new audio edition:
If I were starting a food brand, I would want Elly Truesdell, founder of New Fare and former Whole Foods Market exec, on my cap table. Thrilled to publish this 45-minute (8,100-word!) interview covering so many things: Investing in consumer brands in 2023, how New Fare's strategy has already changed, "creator" brands, restaurants + CPG, and so much more. Thank you so much for the time, Elly! At The New Consumer:
Join me for a special presentation of my new #ConsumerTrends report for The New Consumer members this Thursday at 10a PT / 1p PT on Zoom. → 100+ slides WITH FEELING, and your Q&A, w/ special guest Natalie Anna Borowski from Coefficient Capital. Info here: https://lnkd.in/g6-ravTR