“When evaluating product portfolio expansion, brands should prioritize whitespace opportunities of either consumer segments or occasions – areas of high growth potential exist due to unmet consumer needs. This is where agility and speed can make all the difference.” Our Chief Marketing Officer, Vilma L., shared her top 3 considerations for food brands launching new CPG products. Click the article below to learn more! #NaturesBakery #Innovation
Sharing my top 3 considerations for CPG teams wondering how to approach new product innovation so it delivers sustainable, incremental growth to your brand. #naturesbakery #cpg #innovation #newproducts #snacks