Mythical

Mythical and food Creators featured heavily on the menu at VidCon this year. On Saturday, Mythical Chef Josh Scherer and the hilarious Nigel Ng, best known to fans worldwide as Uncle Roger, joined our team of elite pro taste-testers from Sporked — Managing Editor Gwynedd Stuart and content Creator / producer Jordan M. — to explore the current trends in food entertainment and the funny business of eating online. Later that day, Chef Josh led the first-ever live presentation of Mythical Kitchen's wildly popular debate podcast "A Hot Dog is A Sandwich" with ALL five Kitcheneers onstage, each passionately advocating for their favorite flavor — sweet, sour, salty, bitter, or savory. Congrats Josh, Nicole Hendizadeh, Vianai Austin, Lily Cousins, and Trevor Evarts on an awesome show, closing out a very successful VidCon for Mythical.

At VidCon this week, Mythical and Lunar X hosted an evening event overlooking Disneyland, celebrating the innovative Creator-led media companies we've each backed with investment and advisory. It was a pleasure to converse with industry peers and toast the impactful work of the Creators, operators, journalists, and platforms shaping the future of Creator-led media and entertainment. Here’s to many successes to come; excited for next year already.

Mythical Ventures, our creator investment fund, rocked out VidCon this week. Gwen Miller, Ventures’ operating partner, represented Mythical’s perspective on channel growth and the importance of custom strategies tailored to each channel. For those who couldn’t attend: your data is just your audience talking to you in code, listen. Look at your data holistically to balance your upload schedule to achieve your goals. In several sessions, she also shared the stage with YouTube’s Todd Beaupré and Rene Ritchie, opening up the curtain on how the algorithm works. Mythical Ventures investees Jarvis Johnson, Daniel Thrasher, and The Sorry Girls, all exemplary Creator media entrepreneurs, also took the stage in featured programming. For more info about Mythical Ventures: https://lnkd.in/g47kAeHd

Mythical is BACK at VidCon this year! Here's where you'll be able to find us & add a little Mythicality to your VidCon experience.

9 shows over 13 days & the first leg of the Good Mythical Tour is complete! Being in a sold-out theater filled with Mythical Beasts each night was such a special experience in the creator-fan relationship & an amazing reminder of why we love what we do here at Mythical so much. In addition to thanking our entire team for holding down the fort back home, we'd like to take a moment to recognize the cast & crew that truly went above and beyond to make this show happen day in & day out: Stevie Wynne Levine, Josh Scherer, Chase H., Emily Fleming, Michael Pasley, Nicholas Novak, Karolyna Garza, Jenna Purdy, Kathryn Hitchan, and Dylan Lloyd. This experience wouldn't have been the same without them & we're incredibly proud to call them our crew.

Gwen Miller, the leader spearheading Creator Growth for our Mythical Ventures investment effort, is set to speak at Open Sauce year this year! Open Sauce brings together the best & brightest from the worlds of Creators, Makers, and STEM. We're excited to have Mythical represented in this conversation & for Gwen share her experience using data to drive audience growth!

Welcome to Mythical, Jawhara Tariq! We're thrilled to have you join our leadership team 🎉

Last night we kicked off the SOLD OUT Summer leg of the Good Mythical Tour at The Wiltern in Los Angeles! The crowd was electric, and we're so excited to be able to bring this show to Mythical Beasts around the country for the next couple of weeks!

"We've always compared ourselves to the well-known stable of broadcast TV late-night shows given the nature of our show's formats. The truth, on the page and in the numbers, is that we rank right alongside those traditional peers. But what��s more notable, is that not only do we outrank all of the big hitters in that 18-34 demographic column, but we double the viewership of all of the other late-night shows combined for that age group." Stevie Wynne Levine speaks for us all here (as she often does) - leading the way for the Mythical Crew & digital-native creators creating industry-leading, TV-quality programming! Check out her entire interview with YouTube!

"I visited Rhett and Link’s studio last year, and I was blown away by the speed of their creativity and their strategies to respond to viewer feedback. Traditional shows have to wait for their next season to take cues from their audience, but creators can instantly tweak their approach based on fan feedback and sophisticated analytics." High praise coming from Neal Mohan in The Hollywood Reporter! We couldn't agree more -- it's time for Hollywood to recognize the high-quality independent television being made by digital-first creators. And now, you heard it here first: For Your Consideration, Good Mythical Morning has been submitted for the Primetime Emmy Award for Outstanding Short Form Comedy, Drama or Variety Series.