MSIGHTS

MSIGHTS

Advertising Services

Charlotte, NC 5,652 followers

Helping marketers drive media value through control and transparency of end-to-end media and data operations.

About us

Founded in 2004, North Carolina-based MSIGHTS provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. As marketing channels proliferate, so do the data sources marketers must examine in order to quantify results and guide strategy. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.

Website
http://www.msights.com
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Charlotte, NC
Type
Privately Held
Founded
2004
Specialties
marketing, marketing operations, marketing results reporting, marketing performance management, marketing analytics, data integration, data transformation, data operations, media, and accountability

Locations

Employees at MSIGHTS

Updates

  • MSIGHTS reposted this

    View profile for Scott East, graphic

    Helping marketers control their data ops to drive always-on digital media accountability and increase media performance/ROI.

    Best quote 👏🏼 from the entire #ANAMarketingTech Conference from Nicole Vinson: “Tagging and taxonomy can make or break [the success] of your [digital] transformation.” At MSIGHTS we totally agree. It can appear to be too foundational, but both are critical to operationalize for driving great data that leads to the best marketing decisions.

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  • MSIGHTS reposted this

    View organization page for MSIGHTS, graphic

    5,652 followers

    We will be hosting a fantastic webinar next Wednesday, November 15, at 1 PM ET-US. Our CEO / Founder Scott East will be moderating a lively discussion with two B2B Audience Targeting experts: Kumar Rathnam from Dun & Bradstreet and Keith Barkley from LinkedIn. If you're a B2B marketer, this is a must attend session to ensure you are ready to go for 2024. https://lnkd.in/gt_Biji2

    View profile for Scott East, graphic

    Helping marketers control their data ops to drive always-on digital media accountability and increase media performance/ROI.

    I'm starting to get even more excited about our upcoming webinar scheduled for next Wednesday, November 15, at 1 PM ET-US. The focus is on B2B Audience Targeting. I'll be joined by two superstar panelists: Kumar Rathnam, Head of Product - Digital Audiences at Dun & Bradstreet, and Keith Bernard, Senior Marketer Education Consultant at LinkedIn. We will be discussion for an hour everything B2B Audience Targeting, including exploring the optimal mix between top, middle, and bottom funnel tactics, measuring efficiency and effectiveness of campaigns while avoiding data pitfalls, and ensuring the right message goes to the right audience. We will also be taking questions live during our discussion. Please join us! Webinar Registration: https://lnkd.in/gC3-N4di

    What's Next: Latest Trends For B2B Audience Targeting

    event.on24.com

  • View organization page for MSIGHTS, graphic

    5,652 followers

    We will be hosting a fantastic webinar next Wednesday, November 15, at 1 PM ET-US. Our CEO / Founder Scott East will be moderating a lively discussion with two B2B Audience Targeting experts: Kumar Rathnam from Dun & Bradstreet and Keith Barkley from LinkedIn. If you're a B2B marketer, this is a must attend session to ensure you are ready to go for 2024. https://lnkd.in/gt_Biji2

    View profile for Scott East, graphic

    Helping marketers control their data ops to drive always-on digital media accountability and increase media performance/ROI.

    I'm starting to get even more excited about our upcoming webinar scheduled for next Wednesday, November 15, at 1 PM ET-US. The focus is on B2B Audience Targeting. I'll be joined by two superstar panelists: Kumar Rathnam, Head of Product - Digital Audiences at Dun & Bradstreet, and Keith Bernard, Senior Marketer Education Consultant at LinkedIn. We will be discussion for an hour everything B2B Audience Targeting, including exploring the optimal mix between top, middle, and bottom funnel tactics, measuring efficiency and effectiveness of campaigns while avoiding data pitfalls, and ensuring the right message goes to the right audience. We will also be taking questions live during our discussion. Please join us! Webinar Registration: https://lnkd.in/gC3-N4di

    What's Next: Latest Trends For B2B Audience Targeting

    event.on24.com

  • View organization page for MSIGHTS, graphic

    5,652 followers

    Please join our CEO and Founder Scott East in our upcoming webinar focused on B2B Audience Targeting. Registration details are in the post below. He's being joined by Kumar Rathnam from Dun & Bradstreet. It's going to be an exciting discussion and the timing is perfect for those B2B marketers getting ready for their 2024 digital marketing campaigns.

    View profile for Scott East, graphic

    Helping marketers control their data ops to drive always-on digital media accountability and increase media performance/ROI.

    I am excited about our upcoming webinar (November 15 at 1 PM ET-US) focusing on B2B Audience Targeting. Joining me on the panel is Kumar Rathnam from Dun & Bradstreet. We'll be covering a lot of topics specific to B2B marketing including how to pinpoint which audiences to target and measure for successful B2B lead generation campaigns, choosing the right B2B software tools to maximize your campaign success (CDP, ABM, etc.), to planning the optimal mix between top, middle and bottom funnel tactics, plus many more topics. It's going to be a jam-packed hour. Webinar Registration: https://lnkd.in/gC3-N4di

    What's Next: Latest Trends For B2B Audience Targeting

    event.on24.com

  • View organization page for MSIGHTS, graphic

    5,652 followers

    MSIGHTS extends warm greetings and best wishes to our colleagues, clients, business partners and friends in Mexico as they commemorate the 213th anniversary of their country's independence. We thank you for your continued support over the years. Here's a group photo of us at Now Emerald in Cancun, Quintana Roo for the MSIGHTS Global Summit earlier this year. Our colleagues from around the globe gathered in this beautiful city to forge even stronger bonds and foster invaluable professional and personal development. #lifeatMSIGHTS

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  • View organization page for MSIGHTS, graphic

    5,652 followers

    Sending warm wishes to our colleagues, business partners, supporters, and all in Singapore as the young nation celebrates its independence on 9 August. It has been more than a decade since the establishment of our APAC office in Singapore. MSIGHTS would like to thank you for your support as we continue to expand our footprint in the region. Photo Credit: A spectacular view of Singapore’s iconic landmark by Jim Groo.

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  • View organization page for MSIGHTS, graphic

    5,652 followers

    MSIGHTS wishes all our colleagues, clients, followers, and friends in Switzerland an incredible day this August 1st. Thank you for supporting us over the years as we build our global footprint in Switzerland and around the world. Photo Credit: Shoutout to our Chief Revenue Officer, Jim Groo, for sharing this breathtaking view of Montreux, Switzerland.

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