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What are you doing this Thursday (7/18) at 11a US CT? Join me and Amanda Johnson 📈 of Clearscope (I'll be there monitoring the chat!) for a Q&A style webinar featuring leading women in SEO and content marketing... it's going to be GOOD. 🙌 Just look at this lineup 🙌 ✅ Tory Gray - CEO and founder of Gray Dot Company, passionate mentor in the Women in Tech SEO community ✅ 👩💻 Jess Joyce - Accomplished SEO consultant and front-end developer ✅ chima mmeje🏳️🌈 - Content marketer and strategist at Moz, founder of The Freelance Coalition For Developing Countries ✅ Amanda Natividad - VP of Marketing for SparkToro, content marketing educator with a popular newsletter ✅ Louise Persson - International SEO strategy specialist, Head of Marketing and Ops at AS Marketing RSVP details in comments:

With the chaos in organic search results driven by AI changes and algorithm updates, focusing on local SEO can be a more reliable way for businesses to gain online visibility and drive conversions. And with Google prioritizing its own features in search results, there’s never been a better time for you to polish up your Google Business Profile. Speaking of prioritization, which fields in GBP should you optimize first — to rank higher in local results? We’re so glad you asked! According to our local search expert, these are the 11 fields known to impact how your profile ranks: 1. Business title 🏢 2. Address 📍 3. Categories 🗂️ 4. Website link 🔗 5. Hours 🕒 6. Reviews ⭐ 7. Attributes 🏷️ 8. Services 🛠️ 9. Products 🛒 10. Popular times ⏰ 11. Menu items 🍽️ Learn how to optimize each field in Miriam Ellis' latest post, and get more practical advice to help you grow your local business! https://mz.cm/4bI24V6 #Local #SEO

I can remember when I was speculating on there being 4 known local ranking factors long ago. Recently, I recounted, and realized my list is up to 11! Stop by my Moz column today to see if my list matches yours, and to help clients prioritize the GBP fields that deserve high consideration due to their demonstrable impact on rank. #localSEO https://lnkd.in/dB8_miME

In economically turbulent times, you may think it’s inevitable that your e-commerce site will struggle, much less thrive. 🌪️ If you understand how consumers' behavior shifts, though, you can adapt your e-commerce strategy to meet their changing needs — and position your business for growth! 📈 In times like these, follow these two steps to maximize customer retention and succeed in challenging conditions: 1. Conduct Thorough Research on User Behavior. 🔬 Gather quantitative data from tools like Google Analytics and qualitative insights through surveys and customer feedback. 2. Optimize Your E-commerce Strategies. 💸 Implement effective SEO tactics, ensure your content is properly indexed, and prioritize features like customer reviews and tailored product listings to meet your customers' changing needs. Walk through each step in detail with Emma Russell in this Whiteboard Friday, just released! https://mz.cm/3Y0arbx #WhiteboardFriday 👩🏫

Did you know that hundreds of cognitive biases impact how your audience searches online? 🧠 You can use this knowledge to boost your site's rankings, CTRs, and brand reputation! Here's how: https://mz.cm/4cWfkGI ⚡️

Navigating the local SEO world can feel like winding your way through an endless maze ... but what if you had some guideposts to help you find your way? 🧭 Consider Miriam's top takeaways from MozCon 2024 precisely that: 🏗️ Build Real Local Partnerships for Better Links: Forming genuine local partnerships enriches your community ties and earns valuable links. Whether collaborating with nearby wedding planners or local sports teams, these connections foster community goodwill and digital relevance. 🕵🏻♂️ Decode Local Search Intent: Understand what your potential customers are looking for in their Google queries. Local searches often lean towards transactional intents — people looking to buy, book, or visit. Enhance their journey with a precise Google Business Profile, clear directions, and enticing product descriptions. 🚰 Tap Into Nostalgia for Content: Emotionally resonate with your audience by tapping into nostalgia. Sharing throwback photos or stories about your town can increase brand visibility and create a shared experience. 🤗 Embrace Authenticity: In an era of AI-generated content, authenticity is your trump card. Ensure your content reflects real human experiences to stand out. 👓 Focus on Client Needs, Not Just Keywords: Switch your focus from hitting keywords to understanding and catering to your client's ideal customer. This approach leads to better SEO outcomes and genuine client satisfaction. Want to get our local search expert's full take on MozCon 2024? You'll find it on the Moz Blog here: https://mz.cm/4cVyqNq #MozCon

It's not enough to just rank in the results when someone searches for your brand — you’ve got to know their intention and fulfill it with your content! Search intent represents the goal of their search. https://mz.cm/4d02BDb

Does creating a link building plan intimidate you? 😰 Follow this proven blueprint to build successful strategies for your clients! https://mz.cm/3XYShXQ 🤩

🤩 Check out Stevy Liakopoulou's Whiteboard Friday post on the Moz Blog here: https://lnkd.in/dvcWawxu

You may ask, “Why do I need to know a searcher’s intent — don’t I just want them to visit  my site?” 💻 Flip through this carousel to find out!