“A used car salesman is taught to not let the person leave the lot without buying a car, because as soon as you leave the lot, you don't make the actual purchase.” - Conrad Saam The more time you allow between steps, the less likely you are to complete the sale. Quickly and efficiently moving prospects through the funnel is an important aspect of the intake process and increasing conversion.
Mockingbird Marketing
Advertising Services
Seattle , Washington 2,792 followers
Digital Marketing Agency for Law Firms
About us
Mockingbird provides data-driven solutions to help solo attorneys and multi-state law firms create, measure and refine all aspects of their digital marketing. Our agency's marketing services include SEO, advertising, website design & development. Visit us at https://mockingbird.marketing to find out more.
- Website
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https://mockingbird.marketing/
External link for Mockingbird Marketing
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Seattle , Washington
- Type
- Self-Owned
- Founded
- 2013
- Specialties
- SEO, PPC Advertising, Website Design, Digital Marketing, Social Media, Content Curation, and Optimization
Locations
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Primary
Get directions
512 2nd Ave
Suite 200
Seattle , Washington 98104, US
Employees at Mockingbird Marketing
Updates
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Contrary to popular belief, deleting outdated and irrelevant content does not negatively impact your SEO performance. Conrad shares his experience pruning unnecessary pages to keep content up-to-date. In practice, he found it actually improved leads and consultations while maintaining existing traffic.
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Google has started inserting LSA ads into the top of the map pack with zero transparency. That's one way to deal with those pesky organic map listings generating no revenue for Google...First was brand bidding, then multi-advertising messaging and now this - LSAs are becoming Google's premiere "Don't ask questions, just trust us!" product. #Google #LSA #GoogleAds
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In honor of Juneteenth, We wanted to highlight Rukayatu ("Ruky") T. and her message about the importance of representation within the legal industry. We wanted to take the time today to uplift Firm for the Culture and their mission of protecting intellectual property and creating social change.
Your story is your power. . Share it boldly. . You never know how it might inspire others and spark movements that shape the world tenfold. . #Storytelling #Inspiration #ChangeTheWorld . . #ForTheCulture #IAmWhatATrademarkAttorneyLooksLike #Trademarks #Copyrights #LicensesForSocialImpact #LetsPlayBig #SocialImpact #Blessed ————— If you're interested in scaling your brand through trademark, copyright, or licensing, let's work together: https://lnkd.in/gmAZtvSp ————— To Join Our Free Founders Community for Social Impact, Click Here: https://fftc.substack.com
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Ever wonder how the podcast sausage is made? This is what it's like when Gyi Tsakalakis brainstorms segments for the Lunch Hour Legal Marketing pod. Listen in as he HATES Conrad’s initial idea and then shreds the 'coaching' model that is really just used to funnel referrals. Even Legal Talk Network Producer, Adam Lockwood gives us direction on how to approach this.
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More awesomeness from John Henson.
"If you don't ask that question, you're going to run afoul of FTC rules. Period." - John Henson Digital regulatory legal expert, John Henson and I talk about the potential for law firms to be held liable for their outsourced digital marketing efforts. John goes through three critical steps to ensure you don't end up on the ugly side of the FTC.
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If a process or piece of software seems really simple and flows really well, it's unlikely by accident. Chances are, someone was behind the scenes working very hard at solving a complex problem. Often, that solution was complex on the backend, so it seemed simple and not complex on the front end. I often worry that we aren't going to have enough people in the workforce who understand the systems and how to get them to do what we need in seemingly simple ways because they don't have to understand them. They just "work". That's a different post for a different day. Anyway, here's a tiny image of a complex zap that integrates our third-party answering agency (Smith.ai) with our CRM (HubSpot) so that we can put the right information in the right spot for the right person to the do the right thing and the right time. And yes, it plays nicely with CallRail and Aircall. #legaltech #intake #crm
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If a process or piece of software seems really simple and flows really well, it's unlikely by accident. Chances are, someone was behind the scenes working very hard at solving a complex problem. Often, that solution was complex on the backend, so it seemed simple and not complex on the front end. I often worry that we aren't going to have enough people in the workforce who understand the systems and how to get them to do what we need in seemingly simple ways because they don't have to understand them. They just "work". That's a different post for a different day. Anyway, here's a tiny image of a complex zap that integrates our third-party answering agency (Smith.ai) with our CRM (HubSpot) so that we can put the right information in the right spot for the right person to the do the right thing and the right time. And yes, it plays nicely with CallRail and Aircall. #legaltech #intake #crm
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Mockingbird Marketing reposted this
Lots of law firms manage portions of their marketing in-house. It's my take that these firms have a huge advantage over those that don't, but that's a different post for another time. So, how do you know if your internal marketing resource is set up for success? Here's where you can start... It's too common to find that this one individual is expected to deliver the same output as an entire marketing team. Just look at some of the absurd job descriptions out there looking for a marketing unicorn that's responsible for... -Oversee intake operations -Conducting market research -Building/sending newsletters -Monitoring all social channels -Coordinating charitable efforts -Defining/managing your firm's brand -Negotiating with third-party vendors -Building and launching Ad campaigns -Producing/distributing internal comms -Creating and optimizing content (SEO) -Managing and maintaining your website -Developing a presence in the local community If you assign one person the task of managing all the above, you're not setting them up for success. It's too many hats. Having an in-house marketing resource versus an in-house marketing team? Two entirely different things. Don't make them carry the weight of an entire department on their own. 🏋🏼 #lawfirms #lawyers #attorneys #legalmarketing
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Mockingbird Marketing reposted this
The secret to legal marketing success in 4 words. Well, three words and an acronym. Measure the right KPIs. First, where do you start? Understand that figuring out your firm's marketing budget isn't 'easy.' Some use a percentage of annual revenue...others back into this number by considering customer lifetime value, acquisition costs, and average case values. Regardless of your approach, the key (secret) is making sure clearly defined goals are tied to metrics (KPIs) that drive the desired results you want to achieve. Here are a few example data points... • Cost per lead (CPL) • Cost per attorney qualified lead (AQL) • Cost per consultation • Cost per action (CPA) • Client acquisition cost (CAC) • Sales velocity • Total monthly sign-ups • Total quarterly sign-ups Test, experiment, audit, optimize, and repeat. If a particular strategy or channel delivers results, double down on it. If something isn't working despite giving it ample time and resources, don't be afraid to cut it loose and relocate that budget elsewhere. Successful marketing is an iterative process. You need to measure the right KPIs and make data-driven decisions, all without ignoring what your clients and the market are telling you. What can't miss data do you use to measure success? 📈 #lawyers #attorneys #lawfirms #legalmarketing