We are thrilled to announce the promotion of Erin Madorsky and Charlie Neer to Co-Chief Executive Officers for MiQ in the U.S. Erin and Charlie have been instrumental in our success, driving substantial business momentum and forging groundbreaking partnerships with key clients. Their leadership will be pivotal as we prioritize strategic investments in technology innovation, expand our product suite, and strengthen our industry partnerships. Erin will focus on product, marketing, sales strategy, and strategic partnerships and ensure we’re always on the front foot, and differentiated in our strategy for delivering value to clients of all types. Charlie will lead the management of our revenue generation and delivery teams, driving the continued evolution our commercial approach, trading practices, and service models, all aimed at driving growth across all segments. Their commitment to innovation and excellence are a perfect reflection of MiQ’s mission to lead the programmatic industry and make it BETTER. Please join us in congratulating Erin and Charlie on their well-deserved promotions. We look forward to the continued growth and success of MiQ under their exceptional leadership. #wearemiq #BusinessGrowth #ExecutiveLeadership #programmatic #digitaladvertising
MiQ
Advertising Services
New York, New York 69,486 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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Did you know that more than 30% of U.S. TV content is consumed on streaming services? As viewing habits evolve, so should your advertising strategies. Our 'Behind the Screens' eBook provides a comprehensive roadmap to reach these tech-savvy audiences. Learn how to craft compelling ads that stand out in the crowded streaming landscape. #streaming #programmatic #digitaladvertising #wearemiq"
Behind the screens: TV viewing habits in the US
marketing.wearemiq.com
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What a day! Programmatic Live 2024 is now officially over and we’d like to thank everyone who joined us to talk about the biggest industry challenges, the most exciting opportunities and how to achieve programmatic that’s far from average. Special thanks to our speakers Daniel Knapp from IAB Europe, Ellie Edwards-Scott from The Advisory Collective, Dino Myers-Lamptey from The Barber Shop, Oliver Deane from The GoodNet, Lucy Hubbard from dentsu, Amy Caven from Boots UK, Gemma Major from EssenceMediacom, Mihir Haria-Shah from Channel 4, Louise Troen from Reveri, MiQ's Deborah Rosenthal-Davies, Michael Lampard Chisvo, Phil Miles, and our hosts Clare Beddow, Liam Muckleston and Richard Dunmall! A massive congratulations as well to our award winners IKEA & iProspect / UKTV & Havas Media Network / Garmin & JAA Media / eBay & EssenceMediacom / Hilton & Merkle! If you want to work with MiQ to take your programmatic journey to the next level, drop us a line here: https://www.wearemiq.com/ #ProgrammaticLive #WeAreMiQ #Programmatic
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At MiQ, we strive to be the very best workplace for our people. For the fifth consecutive year, we’re delighted to be listed among the ‘50 Best Firms for Data Scientists to Work For 2024’ by Analytics India Magazine AIM. This incredible achievement is a celebration of our people and our culture. Congratulations team India! #WeAreMiQ #DataScience #BestFirms #NotYourAverageProgrammatic
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Since we were first founded in 2010, we’ve consistently worked to achieve quality in programmatic. In our new global report, Rachel Foskett and other MiQ experts show why our approach is leading the industry. You’ll see how our technology - and the way we work with partners - gives our clients more than average outcomes. Download the report today: https://bit.ly/3WquEGo #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic
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We're delighted to share that our partnership with Havas Media Network India resulted in a groundbreaking video campaign for Voltas Limited - A TATA Enterprise during the general elections in India. The campaign featured the use of dynamic multi-lingual creatives and tailored messaging on #ConnectedTV for the first time. With our expertise in Advanced TV and data analytics, we helped Voltas geo-target relevant audiences and activate dynamic creatives at a pin code level in-sync with election phases across #India. Congratulations to our teams for making this campaign successful: Deba Ghoshal, Uday Mohan and Varun Mohan. 🤝 Read more about how we did it in this BrandWagon FinancialExpress story: https://bit.ly/3VZpIqq Discover why we're #NotYourAverageProgrammatic, check out our global client stories here: https://lnkd.in/gC-WvP_w 🎯
How Voltas rode the Connected TV wave this General Election
financialexpress.com
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In part four of The Link Series, MiQ’s Ramya Parashar and Rohit Srivastava were joined by Mo Das, Lucy Wright and Chris Williams from Amazon Web Services (AWS). The experts came together to reflect on the collaboration between MiQ and AWS, discussing cost optimization, future tech partnerships, and the latest industry trends. Discover more by watching the video: https://bit.ly/4cwNFMY #WeAreMiQ #TheLinkSeries #AWS #NotYourAverageProgrammatic
MiQ & AWS - Industry trends
https://www.youtube.com/
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It's official...MiQ is now in Ireland 🇮🇪 Last week, we had the pleasure of hosting key partners from across the Irish media landscape at our launch event - delving into key industry topics like the cookieless future, sustainable media, quality & connected TV. Thank you to dentsu's Christian McAlinden, Havas Media Network's Liosín Crawley, Integral Ad Science's Nick Welch & our very own John Goulding & Niall Murtagh for joining us on stage! #digitaladvertising #programmatic #sustainability #cookieless
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Discover how MiQ and #ARM Worldwide#ARM Worldwide Worldwide helped Bajaj Finserv boost their app downloads by 5X while achieving a 35% reduction in cost per install (CPI) with powerful #programmatic strategies. 🎯 Read our award-winning success story, with testimonials from Manas Gulati, Co-founder and CEO of ARM Worldwide, and Tushar Pathak, Marketing Lead at Bajaj Finserv, here. https://bit.ly/3Ld6oRF #NotYourAverageProgrammatic #DigitalAdvertising #PerformanceMarketing
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When the Association for National Advertisers released their report on quality and transparency issues in programmatic, the findings weren’t anything new to us. Because we believe that marketers deserve more than average, we’ve always been a step ahead. In our new global report, hear from experts like Lara Koenig about how we’re leading the industry, and helping to future-proof our clients. Download the report today: https://bit.ly/3xHQs6J #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic