MIMA

Woah! Today is a big one... LinkedIn tells me I've surpassed 18 years here! 🎉 LinkedIn automated a one-year recap, but, for me, what's most exciting is how it has helped me over the last 18 years professionally and personally. An Ode to LinkedIn: 6 WAYS LINKEDIN HAS HELPED MY CAREER 📚 Helped me to stay a student of my industry 📚 From following marketing gurus like Arik Hanson and Rachel Karten to professional organizations like Minnesota PRSA, MIMA and Digital Summit Series and many other businesses, I've stayed up-to-date on perspectives and knowledge about social media marketing... that I can't find elsewhere. 📜 Helped me log my career accomplishments and land a job! 📜 Moving beyond an "online resume," LinkedIn has made it easy to save photos, links and quick summaries of work over the years. Particularly in the About, Featured and Media sections. Securing a social media director role at Life Time Inc. was sparked by a recruiter reaching out to me on LinkedIn. 💪 Helped me show the power of social media 💪 From Maccabee Public Relations to Curious Plot, I've had the pleasure of leading LinkedIn content marketing, advertising and employee advocacy programs for many clients. I can personally and professionally vouch for the power of LinkedIn! ✍ Helped give me a platform to share professional updates. ✍ LinkedIn tells me that, in the last year alone, my LinkedIn posts have received 48,457 views - wow! Especially in the aftermath of a declining X (Twitter), I've so loved having LinkedIn as my go-to place for sharing career, industry and business content. 📣 Helped me secure industry opportunities. 📣 I one time shared my thoughts on LinkedIn with a reporter's post and wound up in ADWEEK! https://lnkd.in/gCJg8pNR I've also been able to share examples of my speaking experience that has helped me find more speaking opportunities both big and small. 💓 Helped me help others. 💓 Perhaps one of my favorite aspects of LinkedIn is seeing opportunities crop up in my network and making connections for others. From job opportunities and more, cannot do this anywhere else with such velocity. So, reach out! I'll keep an eye out for you. 👀 I'm no longer a "LinkedIn minor" anymore, yay!

Summer is in full swing, and so are the events for #Marketing, #HR, #Finance, and #Digital professionals. ☀️ If you're looking to add an event to your summer calendar, we've got a few that may be perfect for you. Twin Cities SHRM (TCSHRM)'s Emerging Professionals Informal Happy Hour 🗣️ Register: https://ow.ly/eenQ50SCtQK MIMA's Content Analytics Workshop ☕ Register: https://ow.ly/72aa50SCtQI MNAFP's Top Golf Networking Event ⛳️ Register: https://ow.ly/6nns50SCtQJ i612's Late Summer Social: Twins Rooftop Deck! ⚾️ Register: https://ow.ly/2v3P50SCtQL Drop a comment if you'll be attending any of the above - we'd love to see you there! #Events #Networking #Minneapolis

It's officially Disability Pride Month and here's what I think every single creative company and team should do: Last week, the day before our event with MIMA at Carmichael Lynch I had an idea: what if we had creatives work on real mini impact campaigns in real time? I was fresh off the plane from Cannes Lions International Festival of Creativity and had just met Pau Bartoli and heard Esi Eggleston Bracey speak about how they created some of the campaigns that have truly changed my life, and the lives of thousands of others. And, more importantly, they tied it to business outcomes so their work could be sustainable. These campaigns were the campaigns that inspired me to start my company -- to help creatives understand how to use their power and privilege to support the disability community. I spoke for just over an hour, taking a 5 min spark notes version from each of our 13 training topics and made high level concepts really digestible. We looked at "inclusive campaigns" that relied on stereotypes, stigmas or tropes and then contrasted them against great campaigns like Javier in Frame from Google or The Lost Voice from Apple. Finally, we ended with the Misfit Media ultimate "Grand Prix" winner - aka an inclusive campaign so holistic and strategic it's considered the "one to beat"... the Unilever Degree Trainers for Hire. Then, I gave the instructions: We're splitting you into groups. Each group will be assigned a brand, and receive a little packet to familiarize yourself with their voice, ethos, disability inclusive initiatives, and any existing social impact campaigns. Then, you're also receiving a list of real issues that the disability community is dealing with, and ways that any potential brand could jump in to fill the gaps. Finally, create a mini impact campaign that will both win the brand immediate ROI, and help the disability community. One person in particular, Megan Mueller Jensen, looked like they were going to pass out. It was then that it hit me, people are TERRIFIED to even think about inclusivity because they don't want to get it wrong. But, the biggest win for me isn't just that they figured out a really cool campaign concept for Best Buy.. but that they saw it's actually not that hard if you're intentional and have guidance. In 15 minutes this group of three had a creative brief, CSR campaign and tactics on how to retarget ironed out. CHEFS KISS. I'll say this until my last breath: we believe in creatives. We believe creatives WANT to be inclusive, but likely haven't ever been taught how to do so. And we're here to help change that. Thank you to Gemma Forbush and Laura Norton for organizing such a cool event and giving so many creatives the space to be brave. If you want to bring this workshop into your place of work, my DMs are always open. ;)