MindHandle

Exciting news! We are now a part of Liquid Agency — a brand consulting and activation company. This acquisition builds on Liquid Agency’s leading position as a comprehensive consultancy. Together with select leadership from MindHandle, Liquid Agency will help more brands actualize themselves through robust, flexible Ex aligned fully with Cx and Bx. To learn more, please follow Liquid Agency or reach out at www.liquidagency.com.

Exciting news! We are now a part of Liquid Agency — a brand consulting and activation company. This acquisition builds on Liquid Agency’s leading position as a comprehensive consultancy. Together with select leadership from MindHandle, Liquid Agency will help more brands actualize themselves through robust, flexible Ex aligned fully with Cx and Bx. To learn more, please follow Liquid Agency or reach out at www.liquidagency.com.

One of the promises we make to one another at MindHandle is to practice gratitude. We are grateful for the opportunity to do what we do and we share that gratitude every chance we get. Practice gratitude this holiday season and thank you for being a part of what we do.

This article (Business Communications Partners – Taking Integrated Communications to the Next Level https://lnkd.in/gTbeDWyR) from @rebeccajanzon lists 7 tips that lead to successful internal communications. (We really like this part: “A good communications business partner is savvy and understands both the external business pressures/environment, as well as the internal pressures/environment within any business unit. Without this knowledge, corporate communications professionals can be relegated to the ‘balloon and cake’ department.”) We would like to add one more piece of advice to the list: Your people deserve the same level of production as your customers. One of the surest ways to avoid being seen as the cake and balloons department is to execute your internal comms on par with your consumer marketing efforts. #EmployerBranding #MagneticBranding

What are the most important factors to consider in an employer branding agency? Beyond budget and timing, there’s category experience, technical capability, communication style, even sense of vision. We have plenty to say about this topic, so take a look and tell us if you agree: https://hubs.li/Q02bqW670 #EmployerBranding

From focusing on what they expect from employees to falling short on follow through, this article from Forbes covers some common employer branding mistakes companies make. (article: 5 Employer Branding Mistakes Companies Often Make https://lnkd.in/gxVi_hvi) But, perhaps the biggest mistake companies make is not starting to begin with. Managing your employer brand is not only a powerful tool for your business, its becoming an essential part of winning the war for talent. If you’re not already out in front, you’re behind. #EmployerBranding #MagneticBranding

This article from Medical Economics makes some great points about attracting the right talent. (Article: Attract and keep exceptional talent with retention and recruiting strategies for today’s labor market https://lnkd.in/dfxhq2Ne) The pressures from the pandemic have had a lasting impact on the medical workforce and a strong employer brand is the remedy for finding and keeping the right people. Check out our Texas Health Resources case story to see a medical employer brand in action. https://hubs.li/Q02bwN7Z0 #EmployerBranding #MagneticBranding

As this article from SHRM points out, AI has its place in your internal comms. (Article: Using AI to Enhance Employee Communications https://lnkd.in/guYSz8en) We find it beneficial to use the programs as brainstorming tools to beat the blank page. But it’s always best to add some human finesse to the final project. Here are a few ways to put AI to work for you: Onboarding Communications – What do new employees need to hear, in what channel, and when?) Candidate Experience - What do candidates need to hear from your org as they progress through the hiring process, in what channel, and when? Benefits Communication – You can ask AI to help you with this but we’ve already put together a robust planner you can get here: https://hubs.li/Q02bwKB40 #EmployerBranding #MagneticBranding

We didn’t say that. We would never say that. Because it’s simply not true. It was said in this article https://hubs.li/Q02brdwj0 – what is the difference? While the article does a great job of breaking down the differences between brands, it wrongly assumes the employer brand is subordinate to the others. In fact, we believe the strongest brands are magnetic, celebrating a shared value between employees and consumers. The relationships are reciprocal. A strong consumer brand motivates loyalty to become talent. A strong employer brand improves trust and perception with customers by extension. #EmployerBranding #MagneticBranding

There is a great discussion going on right now about How can you use social media to support your employer brand? https://bit.ly/3tcNxAB There is, however a step missing. The article talks about communicating your EVP on social media. But an employment brand must be built around the EVP before it is communicated. Communicating your EVP is like handing someone a peeled banana. No one wants that. We want to see if the fruit is good, then peel it and eat it ourselves. #EmployerBranding #MagneticBranding #FruitMetaphors