Milani Cosmetics

We’re thrilled to launch our first-ever multi-athlete partnership with Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA guard Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu and weightlifting champion Mattie Rogers. Thank you The Business of Fashion, Yola Mzizi, Priya Rao for your support!   Spotlighting America’s #1 setting spray, the “Face Set. Mind Set.” campaign celebrates how setting your makeup with Milani’s Make It Last Setting Spray can help boost your confidence and mentally prepare you for whatever’s ahead, whether you’re getting ready to slay the everyday or compete on a global stage.   #SetWithMilani #beauty #marketing https://lnkd.in/dvpVr39m

Milani’s CEO, Mary van Praag, in conversation with Sandra Campos, discussed the art of possibilities, the importance of dreaming and how to get there, during WWD‘s annual Beauty CEO Summit. Thank you to Jenny B. Fine and the entire WWD team for hosting three days filled with inspiration, conversation and connection. #beauty #wwdsummits #milani #business #transformation

Thank you World Retail Congress and Ian McGarrigle for including me on two panels highlighting women in leadership and connected communities. It was so fantastic to connect with global thought leaders and to make new connections. I was honored to be a part of the conversation with Jennifer Foyle, Vasiliki Petrou Jessica Taylor-Hall, Marigay McKee, Ciaran Long, Jodie W. McLean and Susan V.

I’m very honored to be included in this year's list of Forbes Most Entrepreneurial CMOs. Thank you Forbes and Seth Matlins. I’m truly humbled to be among such an esteemed group of CMOs. A big thank you to my team at Milani Cosmetics who demonstrate each and every day what it means to be curious, resourceful, innovative and connected. I couldn’t be prouder of what we’ve accomplished as a team and for what’s still to come. And thank you to my family, mentors, teachers, and past teams who helped shaped me into the marketer and leader I am today. I couldn’t agree more with Seth that being a CMO today requires an entrepreneurial mindset -- the ability to thrive with a high degree of ambiguity, agility to keep pace with a constantly changing marketplace, and adeptness to marry art and science. https://lnkd.in/gjQBwX46

For the last 3 years, in honor of Women’s History Month, Women in Retail Leadership Circle has named remarkable women who continue to shape the future of retail with their remarkable leadership and inspiring dedication. This year, we are proud to congratulation our CEO, Mary van Praag, who has been named one of the 25 Most Inspirational Women Leaders in the retail industry! This year’s honorees all have a shared passion for driving inclusivity and diversity in leadership, mentoring future generations of female leaders with authenticity and integrity, and shaking up the old ways of doing business to protect the future of our brands and planet. Mary's leadership at Milani Cosmetics has ignited the brand's transformation, having just just celebrated nine straight quarters of double-digit growth, record levels of profitability and an all-time high in market share and sales. Mary's passion for developing teams goes beyond her tenure at Milani but throughout her entire career, inspiring future generations of female leaders to break barriers and pave new paths. "Nothing makes me happier than to lead teams and lead people, and leave a legacy on a business. But more importantly, have them see in themselves things that they wouldn’t have normally thought they were able to accomplish," says Mary.   We congratulate each and every one of the inspiring women leaders on this list! Read more about all the honorees here: https://lnkd.in/gARwn8Cg   #WomenInRetail #Leadership #Inspiration #WomensHistoryMonth #Milani

Be sure to check out the latest article from Glossy's Jill Manoff, where she discusses the evolving social media landscape, with a lens on TikTok Shop, with Milani's CMO, Jeremy Lowenstein. #beauty #marketing #socialmedia #leadership #Milani

"What does a truly transformational leader do when she’s handed a beauty brand amid pandemic lockdowns, when people were under mask mandates and raw materials were in short supply? She fires up a record-breaking growth strategy that drives $200 million in sales." Be sure to check out the latest article by Jane Hanson in Forbes featuring Milani's CEO, Mary van Praag, where she discusses the 5 Tips Behind Milani's Glow-Up. #beauty #leadership #Milani #transformation https://lnkd.in/gQ7DzhSU

Excited to share that Milani's CEO, Mary van Praag, was featured on the most recent Stairway to CEO podcast. From her entrepreneurial pursuits in high school to her first CEO role at Perricone MD, Mary talks about her remarkable career journey and how she became the Global CEO of Milani cosmetics. Tune in to learn about her passion for transforming companies, the lessons she’s learned about being vulnerable as a leader, and much more! #Milani #beauty #podcast #leadership https://lnkd.in/ghQmmXbx

Venture behind the scenes of Milani’s creative team through an intimate conversation with the our very own Creative Director, Valerie Enriquez on Dillie’s Beyond Beauty Podcast. Valerie covers her experience navigating trends and tech and its application to all of the creative touch points. What's the secret behind Milani's longevity while more beauty brands continue to crop up each year? How is AI intersecting with Creative Teams and what role does highly produced content play in the marketing ecosystem? Click here to listen: https://lnkd.in/gQkS8Y_U #MilaniMakers #podcast

We couldn't be more excited to share that Milani's CEO and fearless leader, Mary van Praag, was presented with the coveted 2023 Brand Builder of the Year Award from WWD's Beauty Inc.! An amazing accomplishment and recognition from the beauty industry. Below is the article featured in today’s issue: When industry veteran Mary van Praag joined Milani Cosmetics as chief executive officer, COVID-19 was in full swing and the mass color category was down 20 percent. Undaunted, van Praag harnessed her trademark energy and got to work. She assembled a top leadership team, refocused the business to its core competency of color cosmetics, doubled down on its hero products (Make It Last Setting Spray is up 70 percent) and built back relationships with its key retailers. The strategy paid off. Fast forward three years and van Praag has turned the business around. Milani is the only independent brand to rank in the top 10 in mass color, with sales up 30 percent this year to an estimated $200 million. Milani is winning with Millennials, thanks to savvy social media campaigns like “NoFilterJustMilani that supported the launch of a 45-strong shade range of concealers. For van Praag, the success lies in the prowess of her team. “I recognized that it probably just didn’t have the right execution on the key elements to drive a vibrant, growing mass color brand,” she said earlier this year, noting that moving forward the company is hyper-focused on the in-store experience, too. “It’s a combination of core architecture, innovation and compelling communication.” #BeautyIncAwards #NoFilterJustMilani #beauty #MilaniMaker