MessageGears

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Looking back at an amazing team dinner on the field at Truist Park, the home of the Atlanta Braves ⚾️🏟️ Last week our team got together for Rally Week. The week was a great way to connect, learn and give back and this dinner was a fun surprise to end day one. #companyculture #atlanta #atlantatech

Scenes from a great team Rally Week in Atlanta. 🙌 From dinner on the field at Truist Park, karaoke, and bowling, to insightful sessions, and a meaningful giveback activity to benefit OneGoal Atlanta, it was great to be together! #MessageGears #gearheads #companyculture

Calling all New York eCommerce Summit attendees. 🎉 Catch us in booth 12 or join us tomorrow (6/27) at 4:15 p.m. as Will Devlin shares insights on maximizing your tech stack's potential by harnessing direct customer data connections. We can't wait to see you in NYC!

Buckle up, enterprise marketers. The requirements to be successful in customer engagement is changing rapidly.  Your job is to treat every one of your millions of customers as if they are your only customer. You need to do this at scale, and across channels. The good news is that there are major martech trends that are making this elusive goal more obtainable. The bad news is that it will require you to rethink your current martech stack entirely. There is no doubt that the customer engagement landscape is fundamentally and irrevocably changing. One of the trends, which I’ll outline here, is the collision of customer engagement platforms (email, mobile push, mobile In-app, SMS, etc.) and customer data platforms (CDPs). There are many definitions and categories of CDPs, but for this purpose, I’ll define it as the place where marketers access their unified customer data for engagement personalization and channel execution. It makes a lot of sense for brands to want their system of record for their customer data to be in the same platform as their engagement activities. The disconnect between CDPs and engagement platforms has made it difficult to create real-time, personalized experiences. Many customer engagement platforms (CEPs) are now overtly calling themselves CDPs (Salesforce Marketing Cloud, Adobe, Cordial) or are listing CDP features in their capabilities (Braze, Iterable). The MessageGears approach has always been to combine CDP functionality of segmentation and activation with email and mobile campaign execution with a fully warehouse-native architecture. We are the world’s only warehouse-native Data Activation & Engagement platform. More traditional SaaS CEP vendors are now trying to catch up. What does this mean for marketers? What does this mean for packaged/SaaS-based CDPs? Nothing less than a significant rethinking of the ideal martech stack and how it should most efficiently operate. The heart and soul of the new Martech architecture will be where the center of gravity for customer data lives.  Should it be in a modern data platform, like Snowflake or Google's Big Query, or should it live in your SaaS Customer Engagement Platform outside of your owned data environment.  More on that in my next post. For now, fewer vendors is generally a good thing for the industry.

Ever get this message from a vendor and just know that the campaign you've been working on is going nowhere fast? Brands working with us at MessageGears know that a message to support isn't ruining anything. We care. About what we're building. Who we're building it for. And the people doing the building.

OneGoal’s vision is for every young person to have an equitable opportunity to achieve their greatest postsecondary aspirations. We were thrilled to help them toward that vision recently, with a donation of laptops in our hometown of Atlanta!

NYC bound for New York eCommerce Summit? If you'd like to learn more about the difference a direct data connection can make for your brand: - Come by and see us in Booth 12. - Catch Will Devlin's 4:30 pm session, where he'll share insights on maximizing your tech stack's potential by harnessing direct customer data connections. We can't wait to see you!

Reach everyone, everywhere. 🙌 Thanks to expanded activation capabilities, brands can now send audiences to 250+ endpoints. 🎉 Activate and unify customer data for dynamic, real-time engagement across multiple touch points. Check out our latest announcement to learn more! 👇

We're headed back to NYC this month and we can't wait for New York eCommerce Summit! This Retail Summits event brings together leaders specialized in retail technology, streamlining operations, supply chain, mobile commerce, artificial intelligence, and digital marketing to share their expertise for brand amplification and boosting sales. Will we see you there?!