Here's to part 2 of our Chopped Champion office get-together! In our Maryland office, the team got together for a delicious potluck competition and some bonding time.
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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Why are brands working to improve their #CXM now more than ever? Find out in this exchange4media interview with Merkle Global President Pete Stein and hear how #CX and advertising continue to evolve: https://ow.ly/esSJ50SriUS
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How did a chatbot create more meaningful connections between the World Wildlife Fund and its audience? Read the case study to learn how Merkle leveraged chat to promote animal adoption: https://ow.ly/9Bom50SriSx
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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read our guide to achieve #ABM success & drive real business results: https://ow.ly/raY050SqkYF
Key Steps to Start Using ABM
merkle.com
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How can #AI boost customer lifetime value? Pooja Mathur shares top strategies for combining #CLV and analytics to drive growth and improve #CX in Spiceworks: https://ow.ly/4jLi50SqkUp
How to Use AI to Uncover Customer Lifetime Value - Spiceworks
spiceworks.com
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"At every step, our innovations are laser-focused on driving the biggest impact for clients," says Shirli Zelcer on her new role as dentsu's Chief Data and Technology Officer. Read the full interview from Dataquest: https://ow.ly/A5ZC50SqkRE
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Congratulations to Courtney Trudeau for being named one of Boston's top women in tech by WomenTech Network! We celebrate your contributions to the future of the tech industry: https://ow.ly/I6Z250SqksY
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Loudly voicing your hurdles internally, to the right people, can be the first step in laying the foundation for #CX leadership. Make small shifts in focus with our report: https://lnkd.in/g5GZaR-G
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“Our people-based marketing approach helps brands thrive,” share Merkle and dentsu’s new senior growth leaders. Learn about their initiatives to boost #CXM capabilities across Southeast Asia in LBBonline - Little Black Book: https://ow.ly/xYv950SqkpU
Dentsu to Expand CXM Business Across Southeast Asia with Appointment of Senior Growth Leaders | LBBOnline
lbbonline.com