MediaConfidant

📊 Exciting News! MediaConfidant's new reporting and insights suite is officially rolling out. Why did we make it? I’ve always faced challenges with reporting in the digital marketing space. Simply put, agency account managers would only open reports on the day of a client meeting, and our agency counterparts rarely found them useful. We'd fight over data all of the time and we'd more lose clients because of it than we did to actual performance. Here are the top reasons: - Lack of Trust in Data: clients were looking at their own numbers, agencies were looking at theirs and it never matched... - Relevance: Reports didn’t show what either party needed. - Insight Deficit: Reports were just numbers on a page and there wasn't a reason to look at them when you could find that information somewhere else. - Setup Hassles: It took 4-8 weeks to set up (if we could ever get to that point). - Data Lockdown: AM's and clients couldn't interact with the reports to find what they needed or what was insightful. 🚀 Enter MediaConfidant’s New Reporting Suite! 🚀 We just rolled out a demo environment showcasing not just the baseline numbers but also the next-gen analytics that gives real insights including: - Forecasting: Predictive insights for smarter decisions. - Propensity to Buy: Understand customer behavior. - Data Source Comparisons: Compare performance across channels. - User Journey by Traffic Source: Trace the path to conversion. - Data accuracy checks: Quickly identify where and why your numbers aren't matching up - Easy to deploy: (turns out that this is the most challenging part in creating a tech product but we created the connectors and interface to do so in days not weeks) . If you want to have real analytics and insights for your marketing campaigns? DM me for a login to preview the new environment! 📈🔍 Also for anyone at the Chase for Business conference in Palos Verdes this week, let’s meet up in person! I'm not signed up for golf on Wednesday but you can change my mind ;-) #reporting #insights #digitalmedia #digitaladvertising #forecasting #customerjourney #Googleanalytics #Googleads #tiktok #meta #SEO

There's nothing better than working with clients who are passionate about having the right data in place with the foundation to analyze it. The extremely talented team at YouFit was a true delight to partner with as MediaConfidant helped to upgrade their analytics & data infrastructure to adapt to the new systems and tools that are in the market. We didn't want to force them to learn new tools, instead, The mission was to provide a clean reporting setup that gave real insights and let their team move out of the weeds to focus on strategy. At a high level we streamlined their setup, created custom reports, tagging, tracking, and measurement plans to help tie systems together. More importantly if you're looking for an amazing and premier gym experience at a cost that doesn't break the budget, check out Youfit.com to see if there's a location next to you. As a parent with too little time to hit my New Years resolution of getting back in shape and eating healthy, I especially love that in addition to awesome facilities and classes, they also offer babysitting & nutrition plans that you can buy at their gyms or make yourself at home. A special thanks to Allison Rand, Aaron Brown, and Gail Alvarez for being such awesome clients to work for and to John Gargiulo for the introduction. #youfit #googleanalytics #tagging #conversionapi #tracking #measurementplan #customreporting #insights #analytics #reporting #strategy https://lnkd.in/gnV_AAkS