Mecenas Media

🚨Thanks to ADWEEK for breaking the news!🚨 MECENAS is thrilled to announce the renewal of our strategic content and distribution agreement with Disney Advertising. This collaboration has been instrumental in celebrating culture and storytelling, building community, and driving impact for multicultural audiences. We're deeply grateful for the continued trust and support of the Disney Advertising team. Looking forward to breaking more new ground together! 🚀 https://lnkd.in/eS-apvrf

"How MECENAS has become a leading force in multicultural media" Thanks to Digital Journal for sitting down with MECENAS COO, Federico Gagliardone, to talk multicultural media, insights into the US Hispanic community, and all things MECENAS Media. Highlights: 📌 Data shows connected fans respond more positively to ads, boosting ROI  📌 Reaching the diverse U.S. Hispanic community requires understanding regional preferences, language use, generational differences, & cultural touch points 📌MECENAS Media drives impact with nearly 100% brand safety and over 80% viewability Full article here: https://lnkd.in/gZRXGqws

Is TALKING SABOR—an 8 episode longform series streaming on Hulu— 1) content or 2) conversion? Spoiler alert... it's strategically designed to be BOTH (and more!)

Thank you to Forbes and Kristin L. Wolfe, brilliant dining, culture and community contributor! 'Before pressing “play” on the new Hulu series Talking Sabor with Aarón Sánchez there should be a warning label on the screen that says something like: “This show will put a smile on your face, make you very, very hungry, and regain belief in the American Dream.”' Link to full article here: https://lnkd.in/errpAwuh

BIG DAY: "Talking Sabor" is now available, streaming on Hulu! 📺 PepsiCo Disney Advertising

🌟Exciting flavors ahead! 🌟Chef Aarón Sánchez was on 'Good Morning America' (GMA3) today to announce his new Hulu show, 'Talking Sabor.' This groundbreaking series explores the depth of Latin American cuisine and celebrates the diversity of Latin flavors. Check out the segment to see how Chef is bringing the vibrant stories behind neighborhood Latin restaurants across the country and their dishes to the forefront. Don’t miss out on this flavorful journey! Talking Sabor will stream on Hulu on April 24 🍽️! PepsiCo Disney Advertising

🎉Thanks to Variety for exclusively breaking the news!!! In an unprecedented collaboration, PepsiCo and MECENAS are thrilled to announce the launch of "TALKING SABOR" (Talking Flavor), a groundbreaking culinary original series that celebrates Latino culture, food, identity, and stories, streaming exclusively on Hulu, as a continuation of COCINA’s ongoing collaboration with Disney Advertising as a strategic distributor. Hosted by renowned celebrity chef, entrepreneur, and MasterChef co-star Aarón Sánchez, this innovative show takes viewers on a flavorful journey through Los Angeles, Houston, Miami, and New York, exploring Latino-owned restaurants to create unique, surprise meals. The bold stats:  - 8 half hour episodes  - 8 high-profile guests  - Celebrating 16 Hispanic-owned restaurants  - Brought to life by Pepsi  - Streaming on Hulu It's storytelling at its best—delicious and fun, with culture and community at the forefront.  We couldn't have done it without the best in the business standing next to us! Thanks to the teams at Pepsi and Disney for your innovation and collaboration. Read more here: https://lnkd.in/d-ccyPc7

McKinsey released a must-read report last month, with data backing up that: 1) Latinos are underrepresented in US film and TV and 2) brands and studios are missing out on billions as a result. Quick stats from the report: ⭐ There are 62M Latinos in the US 📢 US Latinos account for more than $3 trillion of GDP 💡 The industry could generate an additional $12 billion to $18 billion a year in revenue if Latino representation in Hollywood improved As a minority owned and operated company, we are grateful for the work we get to do daily— uplifting Latin culture, connecting brands with vibrant multicultural communities, and helping to close this representation gap. Link to full study here: https://lnkd.in/eFygaHZq

🎉 Excited to announce that "El Toque de Aarón" is coming back for a second season! @COCINA https://lnkd.in/geViXDqv

📢 BIG NEWS!! Welcome aboard, Andrew! https://lnkd.in/d6p9n26g COCINA'S Parent Company MECENAS Taps Industry Veteran Andrew Polsky as EVP Revenue and Brand Strategy Amidst Growth Surge COCINA’s Parent Company, minority owned and operated, MECENAS, a preeminent full-stack media company, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth. "I am truly honored and excited to join my former colleagues and good friends Emi, Fede, Sarah, and the exceptional team at MECENAS," said Polsky. "MECENAS's commitment to digital innovation, creativity, and delivering high-quality content aligns seamlessly with my professional values. I am eager to explore new opportunities, drive revenue, and elevate our position in the industry." "Initially, as a publisher through COCINA, the gold standard for Latin food in America, and now through its parent company MECENAS encompassing a broad portfolio of multicultural first publishing and media units, years of hard work have paid off. Andrew's arrival comes at a crucial time when all of MECENAS is well positioned to capture the next phase of growth by the increasing demand for its proven content and media products by both consumers and the trade,” said Emiliano Saccone, CEO of MECENAS. In his new capacity, Polsky will oversee the development and implementation of robust sales infrastructure, with a focus on developing each of MECENAS’ core businesses across media and content sales. He will work in close collaboration with Emiliano Saccone, CEO, Federico Gagliardone, COO, and Sarah North, Chief Creative Officer, to drive the company’s growth and innovation initiatives. Andrew Polsky is a veteran in the digital media landscape. His previous roles include Chief Revenue Officer at Mundo Now, Chief Revenue Officer at Adsmovil, and Senior Vice President of Sales-East at Pulpo Media (an Entravision company). He also led the digital division at Spanish Broadcasting System (SBS) as Vice President of Digital Media and served as Digital Sales Manager for CBS in Miami. Before CBS, Polsky held digital sales positions at The Miami Herald and CNET. He is an Advisory Board member for Brandstar's BELatina and FIU's CARTA and a graduate of Florida International University with a bachelor's degree in Communications. MECENAS, the parent company of COCINA, a certified minority-owned and ANA certified diverse supplier co-founded by MasterChef's Aarón Sánchez, and MECENAS Studio, a full-service production house, reaches over 25 million US Hispanics online monthly and engages a global multicultural audience of more than 75M+ devices monthly.