Measured

How do you create an effective cross-channel marketing strategy? What's the difference between cross-channel and multi-channel marketing? Dive into the nitty gritty details in our new FAQ! https://hubs.ly/Q02FfcSC0 #marketingstrategy #marketingtips

The privacy era is here, and user-level tracking has reached its demise. ☠️ But how did we get here, and what lies ahead for marketers? Our timeline takes you on a journey from the open internet through to the privacy era, showcasing the evolution of marketing metrics. https://hubs.la/Q02DW0Ts0 #marketingmeasurement #marketingmetrics

We are hiring !!

Who's attending The Lead Summit this year? 👀 We sure are! Measured's VP of Sales, Will Post, will be attending and would love to chat with you about how the Measured Incrementality Platform can help your brand drive business outcomes 📈 No more wasted ad spend, just maximized ROAS. Grab some time with him today! https://hubs.la/Q02DBzzC0 #TheLeadSummit

Want to see how our incrementality-powered measurement platform benefits customers? What better way than to hear it from the brands and agencies themselves? https://hubs.la/Q02D1C940 #CustomerSuccessStory #Martech

Accurately understanding your advertising spend's impact is critical for long-term success, but finding a measurement partner that can answer your hard business questions can be challenging 🤔 Here are some qualities an exceptional partner should definitely have! https://hubs.la/Q02CDWm60 #marketingmeasurement #martech

Heard of inflation? Now hear this: Retail sales rose just 0.1% in the month of May, highlighting more drag on consumer wallets than what brands were already projecting. Up next: the Paris Olympics and a quicksand presidential election cycle... The pressure + noise combo is at an all-time high, and many advertisers are sharpening their swords for the gunfight: 🗡 showing ads to shoppers who are already going to purchase 🗡 paying for expensive video design and expecting it to drive web traffic 🗡 sweating KPIs that force their ad dollars to race down the funnel 🗡 letting clicks define the success of their media mix These are the types of decisions that can make life difficult (when we all know how growth marketing is hard enough). But forget about growth for a second -- 🙀 At Measured, we have data from 1,000s of experiments showing how the typical advertiser spends 40% of their media budget on NON-INCREMENTAL activity to begin with. Let me say that another way (and be more conservative): 🙀🙀 The average brand is wasting no less than 25% of their media dollars on ads that have no impact on their bottom line. Let me say that another way (and be even more conservative): 🙀🙀🍷 The average brand could cut media budgets by 10%, take their entire team to Cannes, and still not see a drop in actual sales. The macro retail environment is volatile, and if you're not working towards a true north star, then success will be much harder to achieve. If you want to identify spend that's going waste in your media mix, feel free to drop me a line. There's no doubt that Measured can help. #incrementality #measurement #attribution

Great insights from AdBuzzDaily about Instagram's introduction of unskippable ads. Check out the article to see why Measured's James Gerber thinks Instagram is making this move! 👀 https://hubs.la/Q02Cj-XZ0

“Triangulation” in marketing measurement is actually quite simple to define - it refers to the systematic process of blending multiple methods of measurement into one integrated system. The main methods of measurement, namely incrementality testing, media mix modeling (MMM), and attribution are brought together using triangulation. Together, these provide real-time, dynamic, and continuous causal measurement that drives growth and efficiency for leading brands. Want to learn more about triangulation? Dive in here: https://hubs.la/Q02Cff8c0 #marketingmeasurement #mediameasurement

Wrapping up a great week in NYC with this Measured crew!!  I LOVE this team, our clients, partners and the transformational outcomes we are collectively driving! Lets gooooo!