Yes, we're serious - hearing that your media isn't working is a good thing! 🤯 Read on to see why disappointing test results are still very important for effective marketers. https://hubs.ly/Q02FsWL60 #marketingstrategy #mediaspend
Measured
Advertising Services
Austin, Texas 5,696 followers
The only media optimization platform powered by incrementality intelligence
About us
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable, Measured is not impacted by changes to data-privacy policies and regulations. Since 2017, leading consumer brands around the world have trusted insights from Measured to make critical media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning.
- Website
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https://www.measured.com/
External link for Measured
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Advertising Attribution, Marketing Measurement, Marketing Attribution, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi-Touch Attribution, Cross-Channel Attribution, MTA, MMM, Media Optimization, and geo-testing
Products
Measured Incrementality Platform
Marketing Attribution Software
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Leading consumer brands trust insights from Measured to make ongoing media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning
Locations
Employees at Measured
Updates
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How do you create an effective cross-channel marketing strategy? What's the difference between cross-channel and multi-channel marketing? Dive into the nitty gritty details in our new FAQ! https://hubs.ly/Q02FfcSC0 #marketingstrategy #marketingtips
What is Cross-Channel Marketing?
measured.com
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The privacy era is here, and user-level tracking has reached its demise. ☠️ But how did we get here, and what lies ahead for marketers? Our timeline takes you on a journey from the open internet through to the privacy era, showcasing the evolution of marketing metrics. https://hubs.la/Q02DW0Ts0 #marketingmeasurement #marketingmetrics
Defining Moments in Media Measurement | Measured®
measured.com
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Measured reposted this
We are hiring !!
Measured is hiring a Software Engineer III
careers.jobscore.com
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Who's attending The Lead Summit this year? 👀 We sure are! Measured's VP of Sales, Will Post, will be attending and would love to chat with you about how the Measured Incrementality Platform can help your brand drive business outcomes 📈 No more wasted ad spend, just maximized ROAS. Grab some time with him today! https://hubs.la/Q02DBzzC0 #TheLeadSummit
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Want to see how our incrementality-powered measurement platform benefits customers? What better way than to hear it from the brands and agencies themselves? https://hubs.la/Q02D1C940 #CustomerSuccessStory #Martech
How to Reap the Rewards of a Measurement Platform
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Accurately understanding your advertising spend's impact is critical for long-term success, but finding a measurement partner that can answer your hard business questions can be challenging 🤔 Here are some qualities an exceptional partner should definitely have! https://hubs.la/Q02CDWm60 #marketingmeasurement #martech
Key Attributes of a Top-Tier Media Measurement Partner | Measured®
measured.com
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Measured reposted this
Heard of inflation? Now hear this: Retail sales rose just 0.1% in the month of May, highlighting more drag on consumer wallets than what brands were already projecting. Up next: the Paris Olympics and a quicksand presidential election cycle... The pressure + noise combo is at an all-time high, and many advertisers are sharpening their swords for the gunfight: 🗡 showing ads to shoppers who are already going to purchase 🗡 paying for expensive video design and expecting it to drive web traffic 🗡 sweating KPIs that force their ad dollars to race down the funnel 🗡 letting clicks define the success of their media mix These are the types of decisions that can make life difficult (when we all know how growth marketing is hard enough). But forget about growth for a second -- 🙀 At Measured, we have data from 1,000s of experiments showing how the typical advertiser spends 40% of their media budget on NON-INCREMENTAL activity to begin with. Let me say that another way (and be more conservative): 🙀🙀 The average brand is wasting no less than 25% of their media dollars on ads that have no impact on their bottom line. Let me say that another way (and be even more conservative): 🙀🙀🍷 The average brand could cut media budgets by 10%, take their entire team to Cannes, and still not see a drop in actual sales. The macro retail environment is volatile, and if you're not working towards a true north star, then success will be much harder to achieve. If you want to identify spend that's going waste in your media mix, feel free to drop me a line. There's no doubt that Measured can help. #incrementality #measurement #attribution
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Great insights from AdBuzzDaily about Instagram's introduction of unskippable ads. Check out the article to see why Measured's James Gerber thinks Instagram is making this move! 👀 https://hubs.la/Q02Cj-XZ0
Insights from Marketers on Meta's Profit-Driven Move with Instagram's Unskippable Ads - AdBuzzDaily.com
https://adbuzzdaily.com
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“Triangulation” in marketing measurement is actually quite simple to define - it refers to the systematic process of blending multiple methods of measurement into one integrated system. The main methods of measurement, namely incrementality testing, media mix modeling (MMM), and attribution are brought together using triangulation. Together, these provide real-time, dynamic, and continuous causal measurement that drives growth and efficiency for leading brands. Want to learn more about triangulation? Dive in here: https://hubs.la/Q02Cff8c0 #marketingmeasurement #mediameasurement
Triangulation in Marketing: Unlock Precise Insights
measured.com