Marketer Tips

Content marketing is not just for "leads." Content is how you earn trust at scale. Credit: Suraj Rajbhar

Many who start e-commerce brands fall in love with their product idea, but this can be a trap. Some products have low margins or insufficient demand. Choosing the right category can mean the difference between a $1M brand and a $100M+ brand. I recently started using Particl, a competitor intelligence platform that completely changing the game when it comes to discovering product development opportunities and finding holes in the market. For example, athleisure is a killer category for ecom, but it seems saturated, right? Here’s how I would use Particl if I were running an athleisure brand: Look at some big brands that are crushing it in the space, like Vuori, Lululemon, and Alo Yoga, to find out where they’re winning, where they’re struggling, and their fastest-growing categories. In this case, it’s clear to me (check out the image below) that a black, wide-leg trouser is something I should have on my radar, as it’s one of Alo’s top 3 revenue generators from the past 30 days. What’s most shocking as I dive into their data? Alo’s number-one revenue generator over the past 30 days… their Mini Magnesium Spray & Glow Oil Duo. With Particl, you can increase market share, identify growing products, and understand how you compare to competitors. Discover trending variants and uncover branding or pricing opportunities all in one place. Try Particl today with an exclusive 2-week free trial and get 20% off your first month using the code "CHASE." Use my link here: https://lnkd.in/gDP3fCmp #ecommerce #marketing #particlpartner

Marketing is all about two things : Users and Behavior Credit: agarwal__gaurav on Twitter/X

People don't hate to buy. They hate being: • mislead • Ignored • patronized The only 3 things your customers want are truth, time, and tact. This is what separates good and bad marketing: Humanity. Credit: DanesaGlez on Twitter/X

Monday reminder: ( you still have 4 month of 2024 left to make the most of ) No matter how talented or skilled you are, people who knew you from the start will still see you as a regular being. They most likely won’t support you til you command respect and celebrity status from outsiders. More reason you should focus on marketing yourself to strangers. Credit: @itsSh0la on X

Are you struggling to get your emails into your subscribers' primary inboxes? You're not alone. With recent updates from major providers like Google and Yahoo, email deliverability has become more challenging than ever. That's why over 100,000 customers have trusted SMTP to help with their email deliverability needs. SMTP's platform helps ensure your emails land where they belong: the primary inbox. They’re the industry leader in email deliverability for a reason. Here are a few more reasons why you should check them out: - Impeccable IP Reputation: They have a stellar reputation with ISPs. - Expert Support: They have in-house experts who are ready to answer all your questions. - Seamless Integration: You can easily integrate it into your current system. Plus, SMTP's industry-leading deliverability platform caters to all your transactional, relay, and delivery needs at an affordable price. Starting at just $25/month, you can join the leading platform that sends billions of emails monthly with 99.99% uptime and unmatched deliverability. Don't miss out on ensuring your emails hit the inbox. You can learn more here:  https://lnkd.in/guqBEbj5 #EmailMarketing #EmailDeliverability #SMTPPartner

Great marketing makes you forget it’s marketing the same way great movies make you forget it’s people reciting memorized lines Credit: mkobach on Twitter/X

So many of your marketing problems can be solved if you just test things out and see if for yourself. Stop assuming. Credit: VedikaBhaia on Twitter/X

I rarely talk about this on here. But after watching this video today, I wanted to share some info. I launched a community in April of 2023 to connect those who wanted to get the most out of LinkedIn. Our community consists of Agency Owners, SaaS Executives, Influencers, and Consultants. Fast forward to today, we have 100's of members. And most of our growth comes from client referrals. Our group is a great fit for those who: - Want to learn about how to crush it on LinkedIn. - Want support for their own journey and, in return, want to help others with their journey. - Need some accountability to show up every single day. And our main rule is: - No egos. We're all at different places in our businesses and our LinkedIn journey, and we want to be supportive and accommodating. In addition to the above: - You'll work directly with me and my team to grow your network here. And outside just getting LinkedIn support, you'll also get access to channels within the community where you can: - Share business opportunities (aka send leads to one another) - Grow your Twitter following Note: This is a paid community. If you want some information on what's included, comment saying ME and I'll send you the details. I imagine I'll get a lot of comments, so if you're really serious about getting involved, I recommend sending me a direct message to fast-track the process of getting some info.

This really is the best Nike Golf commercial ever. Video Credit: Nike