Management Science Associates, Inc.

MSA was proud to attend and sponsor the 2024 League of American Orchestras Conference in Houston, TX. We connected with some amazing organizations and were privileged to hear their stories and along with some great music. Houston was an outstanding host city and we were happy to see a glimpse of its vibrant cultural scene. MSA is ready to attend next year’s conference in Salt Lake City! #Orch2024

The MSA team had a whirlwind stay in Indianapolis for #sweetsandsnacks 2024. It’s always a treat to meet clients and old friends in person. We can’t wait to return to Indy next year!

Join us next week at MJ Unpacked- the conference all about Cannabis. MSA will be sharing our cannabis efficacy research in pain management and exploring the potential use of cannabis as a substitute to prescription opioids. We look forward to seeing you there! #MJUNPACKED24

We are honored to be featured in the April issue of Smart Business Magazine- Pittsburgh! https://lnkd.in/e86dHi6D

Come visit MSA at the Global Pet Expo in Orlando, FL at booth 5876 in the Supplier Pavilion to learn how our pet care data solutions can address your business needs. #globalpetexpo

The recent MediaPost article, ‘Mining Value From Seconds-Based TV Measurement (https://lnkd.in/ebS5GpHV) provided a great overview for some of the challenges and opportunities that Nielsen’s forthcoming ICM (Individual Commercial Metric) may create for the publishers and advertisers in the linear TV advertising space. While data driven linear, advanced targeting more generally, along with the competing alternative currencies that are available are also potentials to disrupt the current way linear campaigns are sold, measured and optimized, to date those make up a small percentage of the overall dollars that are guaranteed on linear TV. If the ICM metric is adopted, it has the potential to be as large a change as when the industry shifted from program-based audiences to the C3/C7 metric that still serves as the predominant currency today. When that change was made, MSA had the opportunity to work with several networks to better understand how the break structures impacted the overall commercial audience as measured by Nielsen and how to best maximize the C3/C7 metrics based on those learnings. As touched on in the MediaPost article, the individual commercial metric will create significant potential value in terms of optimizing the scheduling of the units in order to minimize any over and under-delivery for the guaranteed deals. MSA offers a scheduling optimization solution, Eyemax, which does this based on the current C3/C7 industry currency. Building on the knowledge gained from the aforementioned granular break structure analytics, this solution can be enhanced to account for the expected audience delivery based on which break and where in a break a given commercial is scheduled to optimally place each spot so as to best meet the guaranteed audience goals across all the deals the publisher has sold. Of course, the core question really is, given the ongoing shift from linear TV viewing to streaming, and the potential impact on that shift that the recent live sports bundle might have, is whether there will really be a push from either the advertisers or the publishers to utilize the new measurement currency? From the publisher side, there is a lot of value to being able to manage the guarantee at this granularity. Given this, as long as the publishers believe that linear TV is not going away for the foreseeable future, and assuming they have a solution like Eyemax, that can deliver the additional value that the individual commercial metric affords, it would seem to make a lot of sense to embrace the opportunity and move forward with incorporating it as part of their guaranteed deals.

Thank you to our business partners who supported #TheSuperAnalyticsChallenge and first ever Graduate and Technology Career Fair held at University of Pittsburgh. You made this event possible! SAE International, Accenture, SimWell Consulting & Technologies Inc., eNGINE, Viatris, Highmark Health, Management Science Associates, Inc. and University of Pittsburgh Center for Sustainable Business.

Happy Leap Year 2024! Today is the perfect "bonus" day to learn more about Savvy Citizen for your local community. Reach out and we can provide you with a brief overview of how Savvy Citizen can improve resident communication, and make you and your residents much happier. www.savvycitizenapp.com info@savvycitizenapp.com 412-924-3700 #leapyear2024

Looking to improve database performance? Try right sizing your columns. A compact database can not only drastically reduce disk space usage, but vastly improve indexing effectiveness and lookup speeds. #msa.com #DidYouKnow #MSAFunFacts

We are #hiring. Do you know anyone who might be interested? https://lnkd.in/gM7tTqn6 #WorkAtMSA #RemoteWork #Hiring #dataanalytics #data #workfromhome #ManagementScienceAssociates